Creative Director, Global Retail Concepts

At the LEGO Group, we believe in the power of creativity and play. As the Creative Director, Global Retail Design, you will lead the development of our iconic stores worldwide and shape how people experience our brand globally. You will drive innovation by crafting immersive environments that deliver happiness to millions of visitors.

Responsibilities

• Lead concept and localization development of new LEGO Store formats, ensuring they reflect the LEGO brand and meet local market needs.
• Develop global guidelines that define how the LEGO brand comes to life across retail formats and regions.
• Collaborate cross-functionally with partners across Building, Marketing, Visual Merchandising, Operations, Construction, and Real Estate to deliver cohesive and immersive store environments.
• Encourage, mentor, and empower a team of designers and external creative agencies, fostering a culture of inclusivity, growth, and excellence in execution.
• Monitor global retail and creative trends to inform forward-thinking strategies across physical retail environments, ensuring LEGO stays at the forefront of experiential development.
• Champion innovation and sustainability by integrating emerging built trends, materials, and technology into our physical spaces.
• Manage budgets, resources, and timelines to deliver projects efficiently and to the highest standards.
• Ensure compliance and quality, aligning builds with regulatory requirements, balanced practices, company compliance policies, brand values, and quality standards.

Qualifications

• Strong experience leading retail builds for global lifestyle or consumer brands.
• Demonstrated history of providing innovative, high-quality, experiential retail concepts across retail formats, markets, and geographies.
• Excellent communication, presentation, and leadership skills with the ability to influence senior collaborators.
• Strong organization and planning capabilities, balancing creativity with structured execution.
• Proficiency in software used to build creative projects such as Adobe Creative Suite, VectorWorks, SketchUp, Cinema 4D.
• A passion for building excellence, storytelling, and the LEGO brand.
• Bachelor’s or Master’s degree or equivalent experience in Architecture, Interior Build, or a related creative field.
• 15+ years in global retail build and development or creative leadership roles.
• Experience managing cross-functional teams and agency partnerships.
• Verified experience in crafting and introducing retail concepts within a range of markets.
• Willingness to travel internationally.

What’s in it for you?

• Family Care Leave - Enhanced paid leave options for important times.
• Insurances – Life and disability insurance coverage.
• Wellbeing - Resources to nurture physical and mental wellbeing and opportunities to build community and inspire creativity.
• Colleague Discount – Generous colleague discount from day 1.
• Bonus – Eligible employees may participate in the bonus scheme when goals are reached.
• Workplace – Primary workplace location (office, store, or factory) with a hybrid policy; typically average 3 days per week in the office; policy discussed during recruitment.

The LEGO Group is committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. We strive to create a diverse, dynamic and inclusive culture of play where everyone feels safe, valued and they belong. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.