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For Companies At a Glance
- Tasks: Analyse consumer data to drive insights and improve engagement strategies.
- Company: Join LEGO, a leader in creativity and innovation, dedicated to consumer-centric growth.
- Benefits: Enjoy flexible hybrid work, wellness programmes, generous discounts, and bonus opportunities.
- Why this job: Be part of a team that puts consumers first and drives impactful change through data.
- Qualifications: Strong data analysis skills, experience with Power BI or Tableau, and excellent communication abilities.
- Other info: No relocation assistance is offered; remote work options available.
The predicted salary is between 28800 - 43200 £ per year.
Do you have a passion for consumer data? Join us to define and drive positive changes to help us remain at the front edge of consumer engagement through an interconnected ecosystem of touchpoints!
Core Responsibilities
- Drives communication of our consumers’ voice for CSE, Digital Consumer Engagement (DCE) and the LEGO Group through provision of survey and contact analysis.
- Reviews consumer survey data, including voice and text comments, and creates insights and trend reporting.
- Produces Product Team reporting into focused areas of consumer insight, utilising CSE contact data in connection with other data sources.
- Builds consumer journey focused insights and reporting focused on solving issues and supporting improvement initiatives.
- Works with partner business teams to proactively define analytic questions, scopes of work and align on priorities, all the while challenging status quo beliefs through insights.
- Collaborate in cross-functional projects using data modelling and analysis techniques to discover insights that will guide strategic decisions and uncover optimisation opportunities.
- Analyses performance from a well-rounded view, transforming raw data into measurable insights using data points from Quant and Qual platforms, working across all CSE’s channels/consumer touchpoints.
- Presents results of analytical initiatives and insight activities to partners.
Play your part in our team succeeding. LEGO Consumer & Shopper Engagement (CSE) has the objective of putting the voice of the consumer at the heart of everything we do, providing the insights to drive data-based decision making at all levels. We are looking for a Consumer Insights Analyst to bring their skills with data analysis, insights creation and communication to contribute to our growth and development.
Our data comes from a wide range of interactions with consumers, from phone calls to chatbots to social media, and is evolving all the time. We have the vision to fully utilise this data to drive consumer-focused decision making across the business, and this position will play a key role in driving the realisation.
Do you have what it takes?
- Advanced data analytics, modelling, and visualisation skills, including use of Power BI or Tableau and the delivery of this in-person and remotely.
- Shown experience delivering consumer focussed deep-dive reports with strong storytelling narratives via presentations that motivate change.
- Ability to utilise various data sources to synthesise insights.
- Experience working with databases, producing data analytics, reporting and dashboards to monitor and communicate performance metrics, including the automation of these.
- Excellent communication and partner management skills, including proactively defining questions, scope, and delivery.
- Ability to work both independently and in close collaboration with cross-functional project teams.
- Engagement and understanding of other business areas, data/insights sources, strategies, challenges.
- Experience with programming languages like SQL or Python would be advantageous.
What’s in it for you?
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Consumer Insights Analyst employer: the LEGO Group
Contact Detail:
the LEGO Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insights Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in consumer insights and data analytics. Being well-versed in current methodologies and tools like Power BI or Tableau will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the consumer insights space, especially those who work at LEGO or similar companies. Engaging in conversations about their experiences can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive decision-making in previous roles. Highlighting your storytelling abilities through data will resonate well with the hiring team, as they value strong communication skills.
✨Tip Number 4
Showcase your ability to work collaboratively by discussing any cross-functional projects you've been involved in. Emphasising your experience in defining analytic questions and aligning priorities will demonstrate that you're a proactive team player.
We think you need these skills to ace Consumer Insights Analyst
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the core responsibilities and required skills. Tailor your application to highlight how your experience aligns with the role of a Consumer Insights Analyst.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with data analytics, consumer insights, and any relevant tools like Power BI or Tableau. Provide specific examples of how you've used these skills to drive change.
Craft a Compelling Cover Letter: Write a cover letter that tells a story about your passion for consumer data and how you can contribute to the LEGO Group's goals. Use clear, engaging language and connect your past experiences to the responsibilities outlined in the job description.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at the LEGO Group
✨Showcase Your Data Skills
Make sure to highlight your advanced data analytics and visualisation skills during the interview. Be prepared to discuss your experience with tools like Power BI or Tableau, and how you've used them to create impactful reports.
✨Prepare Insightful Examples
Bring examples of consumer-focused reports you've delivered in the past. Focus on how you transformed raw data into actionable insights and the storytelling techniques you used to motivate change.
✨Demonstrate Communication Skills
Since excellent communication is key for this role, practice articulating your thoughts clearly. Be ready to explain complex data findings in a way that is easy to understand for non-technical stakeholders.
✨Engage with Cross-Functional Collaboration
Discuss your experience working with cross-functional teams. Highlight how you've proactively defined analytic questions and aligned priorities with partners to drive insights that challenge the status quo.
