At a Glance
- Tasks: Craft inspiring digital stories and manage engaging content across LEGO's channels.
- Company: Join the iconic LEGO Group, a beloved brand with a strong reputation.
- Benefits: Enjoy family care leave, insurance, wellbeing resources, and a generous colleague discount.
- Other info: Collaborate with a world-class team and thrive in a dynamic, inclusive culture.
- Why this job: Shape LEGO's corporate storytelling and make a real impact in a creative environment.
- Qualifications: Proven experience in digital journalism and content creation with strong storytelling skills.
The predicted salary is between 43200 - 72000 £ per year.
Are you a skilled digital storyteller who loves delighting people with uplifting and inspiring content? Bring your expertise for uncovering compelling stories and craft content that builds impact and trust across the LEGO Group’s own news channels. The LEGO Group is one of the world’s most reputable, and well-loved, brands. It is looking to expand its corporate storytelling across its own social and online channels to strengthen its reputation. To help with this, the company is looking for an experienced digital journalist, editor and/or news‑related content creator. This is an incredible opportunity to help tell stories that haven’t yet been told by the LEGO Group. You will have independence to develop a highly engaging editorial calendar but work in close collaboration with a world‑class communications team. Most importantly, you will bring new capabilities to the LEGO Group.
Core Responsibilities
- Oversee editorial & channel strategy: own and manage the editorial calendar.
- Build and grow engagement and reach of existing and new corporate news channels, e.g., lego.com newsroom, social channels, new opportunities, etc.
- Storytelling & content development: develop compelling stories about the LEGO Group’s mission and corporate activities in different formats and for different channels. This includes story ideation, research, production and tracking performance. Themes may include creativity, play, inspiring children, environmental and social impact, innovation, business strategy and performance, our people and our values.
- Drive reach & engagement: optimise algorithms, SEO, and AI‑powered platforms to drive reach and engagement of owned and earned content to help shape the LEGO Group’s reputation.
- Track performance & build new capabilities: track, monitor and maximise performance of owned channels. Translate insights into concrete actions to support the LEGO Group’s ambition to strengthen its reputation via owned and earned channels. Lead efforts to build internal skills in digital corporate storytelling.
- Collaborate with internal & external stakeholders: work closely with the Corporate Communications and other teams across the LEGO Group to unearth and develop short and longer‑term storytelling opportunities.
This is a fantastic new role designed to bring new skills to the LEGO Group to strengthen its corporate storytelling. It will expand and evolve the company’s storytelling so that it’s relevant for all target audiences – kids and adults in a rapidly evolving media landscape. While the role will focus on corporate stories rather than brand or product campaigns, it will have the mandate to unearth meaningful, people‑centric stories from all areas of the business. The role reports to the VP, Corporate Brand Communications and sits on the Leadership Team, but will be integrated with the Corporate Communications team. It will also collaborate closely with all teams to bring best‑in‑class digital storytelling to a wide range of activities and help build a modern newsroom culture.
Do you have what it takes?
- Extensive experience as a journalist or relevant expertise in creating news for digital and social media channels either in a newsroom setting or global brand or platform.
- Proven track record building audiences and engagement across social and digital channels with proven ability to own and manage an editorial calendar.
- Experience optimising algorithms, SEO and AI‑powered platforms to drive reach and engagement.
- Outstanding writer (English proficiency) and visual storyteller.
- Track record of influence, great instinct and decision making.
- Natural collaborator who can work independently and excels in relationship building, stakeholder management and teamwork.
- Demonstrated ability to drive change and new ways of working.
Applications are reviewed on an ongoing basis. However, we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
- Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today.
Head of Digital Corporate Communications in City of London employer: the LEGO Group
The LEGO Group is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a strong commitment to employee wellbeing, the company offers generous benefits such as enhanced family care leave, comprehensive insurance coverage, and a rewarding bonus scheme. Located in a dynamic environment, this role provides unique opportunities for professional growth and the chance to contribute to meaningful storytelling that resonates with audiences of all ages.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Corporate Communications in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for the LEGO Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like the LEGO Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with the LEGO Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at the LEGO Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Corporate Communications in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit the LEGO Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of the LEGO Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about the LEGO Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at the LEGO Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at the LEGO Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At the LEGO Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
