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- Tasks: Lead global brand campaigns and inspire creativity at LEGO.
- Company: Join the iconic LEGO Group, a leader in creativity and play.
- Benefits: Enjoy hybrid work, family care leave, and a generous colleague discount.
- Why this job: Shape the future of a beloved brand and make a global impact.
- Qualifications: Proven experience in leading large-scale brand campaigns and motivating teams.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Are you a strategic brand leader driven by creativity and global impact? Join us and help shape the future of one of the world’s most loved brands!
We offer a hybrid working model called Best of Both – three days in the office and up to two days from home. This role can be based in our London, Copenhagen or Billund offices. Please note that relocation assistance is not available for this position.
Core Responsibilities
- Set the vision and make it actionable. Lead the long‑term strategy for defined quarterly brand campaigns and partner with Global Brand Development (GBD) leadership to ensure each campaign delivers on the LEGO brand’s ambition to make creativity and play a cultural priority worldwide.
- Inspire and empower. Guide and mentor the internal team responsible for campaign execution, fostering clarity, collaboration, and creative excellence. Shape effective ways of working to ensure every campaign tells one powerful global story with reach and resonance.
- Deliver work the world will talk about! Oversee campaign development from briefing through delivery, ensuring creative excellence across all touchpoints. Partner with agencies, ecosystem teams, key markets, and product and marketing colleagues to bring the LEGO brand to life.
- Build alignment and advocacy. Develop and manage executive alignment on resourcing, scope, and investment to deliver exceptional work across global and local teams.
- Drive operational excellence. Lead campaign workflow, act as the central point of contact, and ensure delivery on time and within budget.
- Unleash the power of the LEGO ecosystem! Collaborate with owned channel partners, key markets, entertainment and influencer teams, and Our LEGO Agency to connect more audiences and strengthen brand love around the world.
- Partner for smooth delivery. Work with the Senior Campaign Operations Manager to manage communication across stakeholders, anticipate challenges, and ensure seamless execution.
- Learn and improve. Capture key insights and drive continuous improvement for year‑over‑year campaign effectiveness.
Do you have what it takes?
- Proven track record leading large‑scale, integrated brand campaigns with global reach
- Marketing experience delivering complex, cross‑market campaigns
- Expertise across owned, earned, shared, and paid channels
- Ability to translate long‑term business goals into clear, measurable strategies
- Experience managing and motivating high‑performing teams
- Strong organizational and budget management skills
- Skilled storyteller and communicator, able to engage diverse audiences and simplify complexity
- Collaborative, proactive, and resilient leader who thinks several steps ahead
- Inclusive leadership style and high self‑awareness
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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Brand Director, Global Brand Campaigns employer: the LEGO Group
Contact Detail:
the LEGO Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director, Global Brand Campaigns
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the LEGO Group. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past campaigns or projects. Use visuals or even a portfolio to demonstrate how you've made an impact in previous roles. Remember, this is all about showcasing your brand leadership skills!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to the hiring managers or team leads at the LEGO Group. Express your interest in the Brand Director role and share how you can contribute to their vision. It shows initiative and enthusiasm!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in brand marketing and campaign strategies. Follow industry leaders, read relevant articles, and maybe even take a course. This will not only boost your knowledge but also give you great talking points during interviews!
We think you need these skills to ace Brand Director, Global Brand Campaigns
Some tips for your application 🫡
Show Your Creative Side: When applying for the Brand Director role, let your creativity shine through! Use your application to showcase how you've led innovative campaigns in the past. We want to see your unique approach to brand storytelling.
Be Strategic: Remember, this role is all about setting a vision and making it actionable. In your application, highlight your experience in developing long-term strategies and how you've successfully translated business goals into measurable outcomes.
Highlight Team Leadership: We’re looking for someone who can inspire and empower teams. Share examples of how you've guided high-performing teams in previous roles, focusing on collaboration and creative excellence. Show us how you’ve motivated others to achieve great results!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it makes the process smoother for both you and us. We can’t wait to see what you bring to the table!
How to prepare for a job interview at the LEGO Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the LEGO brand. Understand its history, values, and recent campaigns. This will not only help you answer questions but also show your genuine passion for the brand.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've led large-scale campaigns in the past. Use specific examples that highlight your ability to translate long-term goals into actionable strategies. This is key for a role focused on global brand impact.
✨Demonstrate Leadership Skills
Be ready to talk about your experience in mentoring and guiding teams. Share stories that illustrate your inclusive leadership style and how you've fostered collaboration and creativity within your teams.
✨Prepare for Scenario Questions
Think about potential challenges you might face in this role, such as managing budgets or aligning with stakeholders. Prepare thoughtful responses that demonstrate your problem-solving skills and proactive approach to campaign management.