Senior Sales Manager, Groups & Entertainment UK
Senior Sales Manager, Groups & Entertainment UK

Senior Sales Manager, Groups & Entertainment UK

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive group and entertainment business for exclusive LHW hotels globally.
  • Company: Join the largest collection of independent luxury hotels worldwide.
  • Benefits: Enjoy competitive pay, flexible work culture, and travel credits.
  • Why this job: Be part of a dynamic team, mentor juniors, and shape the future of hospitality.
  • Qualifications: 2-5 years in sales, hospitality degree preferred, excellent communication skills required.
  • Other info: Opportunity to work hybrid and support your passion for travel.

The predicted salary is between 36000 - 60000 £ per year.

As Senior Sales Manager – Group & Entertainment UK , you will be responsible for proactively driving group business and entertainment business to our highly exclusive portfolio of LHW hotels globally. You will be responsible for cultivating and strengthening existing relationships with all types of clients within the MICE (Meetings Incentives Conferences Events) and Entertainment market in UK and also developing new and prospective contacts and business opportunities. This position requires exceptional organizational and negotiation skills to effectively manage these highly valuable client relationships and foster new clients for our hotels worldwide.

As part of a dynamic and global team, you will also act as a mentor and support to junior team members across the region and be an integral part of the development and success of this segment.

Key Responsibilities (but not limited to):

Sales & Revenue Generation

  • Develop and implement the LHW sales strategy to generate groups and entertainment business
  • Provide personalized strategic account management to LHW best customers (Strategic, managed and business development accounts) within the GROUPS & ENTERTAINMENT segment
  • Research and develop new clients and leads, promoting The Leading Hotels of the World brand as well as our Member Hotels
  • Work towards set revenue targets and goals within the assigned segments
  • Create a business development strategy for the segment

Hotelier Interaction

  • Conduct educational webinars and training sessions for member hotels to support their development in the Groups and Entertainment sector
  • Provide consultative and strategic advice to our hotels on revenue growth opportunities in the segment
  • Liaise with internal team and hotel colleagues to ensure a smooth and successful handling of any enquiry
  • Plan and execute a calendar of events within the MICE/Groups & Entertainment segment and run these events from start to finish
  • Uncover new business opportunities and exposure possibilities for our hotels (i.e., attendance in external events)

Other Responsibilities (but not limited to):

  • Provide and produce regular reporting on sales performance, forecasted group business, and pipeline development.
  • Support the Sales Team with conducting client research and acquisition when appropriate
  • Effective and constant CRM (Salescloud) usage to ensure sales effectiveness and delivery according to company standards.
  • Represent the brand and member hotels as well as the LHW business principles and values at various events, including trade fairs, LHW road shows, and showcases
  • Event support – assistance in overall planning and organization process of Showcases, Roadshows, Leading by Invitation Events.
  • Create an annual action plan with an expense budget and manage this budget
  • Stay informed on industry trends, competitor strategies, and market dynamics to effectively position the hotel and secure group business.

Required Skills:

  • 2-5 years of experience in a similar role (either in a GSO capacity or on property)
  • Hotel Apprenticeship, Bachelor or Diploma in Hospitality or Tourism Management.
  • Excellent communication skills, verbal and written with fluent English
  • Excellent listening, negotiation, and facilitation skills
  • Quantitative and prioritization skills, plus outstanding organization skills with attention to detail
  • Ability to multi-task and work on multiple accounts and requests effectively
  • Cultural sensitivity, internationally minded
  • Work under a high workload and tight deadline
  • Proficient in MS-Office, particularly Word and Excel, as well as Salesforce.com experience (advantage but not essential)
  • Flexible team player with excellent interpersonal skills
  • Interest to learn and explore new business opportunities

What We Offer:

The Leading Hotels of the World fosters a high-performance culture and generously rewards its employees for their contributions. Here is just a preview of what we offer:

  • Competitive package and benefits
  • Training and development
  • Career Development Opportunities
  • Flexible and Trusting Work Culture
  • Hybrid work model
  • Up to $500 for home office setup credit
  • Up to $500 travel credit that supports and encourages our employees’ passion for travel

About The Leading Hotels of the World, Ltd. (LHW)

In 1928, 38 independent hoteliers came together to create LHW which now comprises more than 400 hotels in over 80 countries, making it the largest collection of independent luxury hotels. Since its inception, the Company has carefully curated a selection of distinctive hotels, resorts, inns, chalets, villas, and safari camps, from the snow-capped Alps of Europe to the African veldt, to share them with adventurous souls who seek the remarkably uncommon. The LHW community is made of exceptional individuals, united by a passion for the surprising discoveries and details that come with every travel experience. LHW hoteliers are artisans of hospitality whose expertise, commitment to excellence, and individual flair allows them to create story-worthy moments for their guests. It is these authentic, individualized moments, combined with the warm high-touch service these hoteliers and their team provide, that keeps discerning travelers returning again and again. LHW’s collection covers the globe and promises a broad range of destinations and unique experiences, enhanced by LHW’s tiered guest loyalty program, Leaders Club.

For more information visit: and Instagram @leadinghotelsoftheworld.

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Senior Sales Manager, Groups & Entertainment UK employer: The Leading Hotels of the World

The Leading Hotels of the World is an exceptional employer that champions a high-performance culture, offering competitive packages and generous benefits to its employees. With a flexible and trusting work environment, opportunities for career development, and a hybrid work model, LHW fosters a supportive atmosphere where team members can thrive. Additionally, the company encourages a passion for travel with credits for home office setup and travel, making it an attractive place for those looking to grow in the dynamic field of hospitality.
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Contact Detail:

The Leading Hotels of the World Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Sales Manager, Groups & Entertainment UK

✨Tip Number 1

Network actively within the MICE and entertainment sectors. Attend industry events, trade fairs, and showcases to meet potential clients and partners. Building relationships in person can significantly enhance your chances of landing this role.

✨Tip Number 2

Stay updated on the latest trends in the hospitality and entertainment industries. Understanding market dynamics will not only help you in interviews but also demonstrate your commitment to the field and your ability to contribute to LHW's success.

✨Tip Number 3

Leverage social media platforms like LinkedIn to connect with current employees at LHW. Engaging with their content or reaching out for informational interviews can provide valuable insights and potentially give you an edge in the application process.

✨Tip Number 4

Prepare to discuss specific strategies you would implement to drive group business and entertainment sales. Having a clear vision and actionable ideas will showcase your proactive approach and readiness to take on the responsibilities of the Senior Sales Manager role.

We think you need these skills to ace Senior Sales Manager, Groups & Entertainment UK

Sales Strategy Development
Account Management
Client Relationship Building
Negotiation Skills
Organizational Skills
Event Planning and Execution
Market Research
CRM Proficiency (Salescloud)
Communication Skills (Verbal and Written)
Attention to Detail
Multi-tasking Ability
Cultural Sensitivity
Industry Trend Awareness
Team Leadership and Mentoring
Proficiency in MS Office (Word and Excel)

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales and account management, particularly within the MICE and entertainment sectors. Use specific examples that demonstrate your success in driving group business.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and your understanding of the unique challenges and opportunities within the Groups & Entertainment market. Mention how your skills align with the responsibilities outlined in the job description.

Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure your application reflects your verbal and written communication abilities. Use clear and concise language, and consider including examples of successful negotiations or client interactions.

Highlight Your Organizational Skills: Given the need for exceptional organizational skills, provide examples of how you have successfully managed multiple accounts or projects simultaneously. This could include details about event planning or strategic account management.

How to prepare for a job interview at The Leading Hotels of the World

✨Showcase Your Sales Strategy Skills

Be prepared to discuss your approach to developing and implementing sales strategies, especially in the MICE and entertainment sectors. Highlight specific examples where you've successfully driven group business and how you managed client relationships.

✨Demonstrate Your Negotiation Expertise

Since negotiation skills are crucial for this role, come equipped with examples of past negotiations that led to successful outcomes. Discuss your techniques for closing deals and maintaining long-term client relationships.

✨Highlight Your Organizational Abilities

Given the need for exceptional organizational skills, be ready to share how you manage multiple accounts and requests effectively. Discuss any tools or methods you use to stay organized and meet tight deadlines.

✨Express Your Passion for Hospitality

Convey your enthusiasm for the hospitality industry and your understanding of its trends. Share insights on how you keep informed about market dynamics and competitor strategies, and how this knowledge can benefit the company.

Senior Sales Manager, Groups & Entertainment UK
The Leading Hotels of the World
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