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- Tasks: Sell exhibition stands and develop relationships in the vibrant food and drink sector.
- Company: Join a leading international exhibition company focused on food and drink events.
- Benefits: Competitive salary, bonus potential, and flexible working arrangements.
- Other info: Opportunity for career advancement in a fast-paced environment.
- Why this job: Be part of a dynamic team driving growth in a thriving industry.
- Qualifications: Proven sales experience and excellent communication skills required.
The predicted salary is between 50000 - 50000 £ per year.
Location: London (City) - 3 days a week office, 2 days remote
Languages: Fluent in English
About the Company
Our client is a specialist, international exhibition and events company to the food and drink sector. They work with major international food brands and products, organising superb, specialist exhibitions, trade fairs and events across Europe dedicated to the fantastic sector of international foods and cuisine.
The Role of the Business Development Manager
We are now seeking a highly ambitious and commercially driven Business Development Manager to join their London-based sales team. This role will focus on selling exhibition stands for their flagship show dedicated to the international food and cuisine sector, with a specific remit to grow and develop the UK exhibitor base.
Their major show sits at the heart of a fast-growing and dynamic food sector. This is an exciting opportunity for an experienced exhibition sales professional to play a key role in expanding their footprint within this thriving sector and to build long term relationships with leading and emerging brands.
Working closely to the CEO, your role will include the following typical tasks and responsibilities:
- Proactively sell exhibition stand space for the main European show, with a primary focus on UK-based exhibitors
- Identify, target, and convert new business opportunities within the UK foodservice sector
- Grow and manage a strong pipeline of prospective exhibitors through outbound sales activity (calls, emails, meetings)
- Develop and maintain long-term relationships with existing and returning exhibitors
- Achieve and exceed individual and team sales targets and KPIs
- Maintain accurate records of sales activity using the company CRM system
- Work closely with the Sales Director and wider team to develop sales strategies and market positioning
- Represent the company at the European show professionally at industry events when required
- Stay informed on trends, key players, and developments within the UK foodservice market
Candidate background
- Fluent in English
- Experience selling exhibition stand space
- Strong track record of achieving or exceeding sales targets
- Excellent communication and negotiation skills
- Confident, persuasive telephone manner and strong closing ability
- Highly organised with strong time management and pipeline management skills
- Comfortable working in a fast-paced, target-driven environment
- Self‐motivated, proactive, and results-focused
- Commercially minded with a consultative sales approach
Salary & Benefits
Base salary of c£50,000 + bonus and commission - OTE c£70,000 (% per sale).
Business Development Manager - Exhibitions & Events in London employer: The Language Business
Contact Detail:
The Language Business Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Exhibitions & Events in London
✨Tip Number 1
Network like a pro! Attend industry events and exhibitions where you can meet potential employers and showcase your personality. Remember, it's all about making connections that could lead to your next big opportunity.
✨Tip Number 2
Be proactive in reaching out! Don’t just wait for job openings to pop up. Use LinkedIn to connect with decision-makers in companies you're interested in. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Show them you’re genuinely interested in their work, especially in the food and drink sector. Tailor your pitch to highlight how your skills can help them grow their exhibitor base.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that Business Development Manager role!
We think you need these skills to ace Business Development Manager - Exhibitions & Events in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in selling exhibition stand space and any relevant achievements that showcase your ability to exceed sales targets.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for the food and drink sector and how your skills align with our needs. Be sure to mention your experience in building long-term relationships with clients.
Showcase Your Communication Skills: Since excellent communication is key for this role, make sure your application reflects your strong writing skills. Use clear and concise language, and don’t forget to proofread for any typos or errors!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at The Language Business
✨Know Your Market
Before the interview, dive deep into the UK foodservice sector. Familiarise yourself with current trends, key players, and recent developments. This knowledge will not only impress your interviewers but also help you demonstrate your commercial awareness and ability to identify new business opportunities.
✨Showcase Your Sales Success
Prepare specific examples of how you've successfully sold exhibition stand space in the past. Highlight your achievements in exceeding sales targets and managing client relationships. Use metrics to quantify your success, as numbers speak volumes in sales roles.
✨Practice Your Pitch
Since this role involves a lot of selling, practice your pitch for selling exhibition stands. Be ready to articulate your approach to identifying and converting new business opportunities. This will showcase your persuasive communication skills and confidence during the interview.
✨Engage with the Team
Understand that collaboration is key in this role. Be prepared to discuss how you would work closely with the Sales Director and the wider team. Show enthusiasm for developing sales strategies and maintaining long-term relationships with exhibitors, as this reflects your team-oriented mindset.