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- Tasks: Sell exhibition stands and grow the UK exhibitor base in the food sector.
- Company: Dynamic international exhibition company focused on food and drink.
- Benefits: Competitive salary, bonus potential, and a vibrant work culture.
- Why this job: Join a thriving industry and make a real impact on exciting events.
- Qualifications: Proven sales experience and excellent communication skills required.
- Other info: Fast-paced environment with great growth opportunities and team support.
The predicted salary is between 50000 - 50000 £ per year.
Location: London (City) - 3 days a week office, 2 days remote
Languages: Fluent in English
About the Company:
Our client is a specialist, international exhibition and events company to the food and drink sector. They work with major international food brands and products, organising superb, specialist exhibitions, trade fairs and events across Europe dedicated to the fantastic sector of international foods and cuisine.
The Role of the Business Development Manager:
We are now seeking a highly ambitious and commercially driven Business Development Manager to join their London-based sales team. This role will focus on selling exhibition stands for their flagship show dedicated to the international food and cuisine sector, with a specific remit to grow and develop the UK exhibitor base.
Their major show sits at the heart of a fast-growing and dynamic food sector. This is an exciting opportunity for an experienced exhibition sales professional to play a key role in expanding their footprint within this thriving sector and to build long term relationships with leading and emerging brands.
Working closely to the CEO, your role will include the following typical tasks and responsibilities:
- Proactively sell exhibition stand space for the main European show, with a primary focus on UK-based exhibitors
- Identify, target, and convert new business opportunities within the UK foodservice sector
- Grow and manage a strong pipeline of prospective exhibitors through outbound sales activity (calls, emails, meetings)
- Develop and maintain long-term relationships with existing and returning exhibitors
- Achieve and exceed individual and team sales targets and KPIs
- Maintain accurate records of sales activity using the company CRM system
- Work closely with the Sales Director and wider team to develop sales strategies and market positioning
- Represent the company at the European show professionally at industry events when required
- Stay informed on trends, key players, and developments within the UK foodservice market
Candidate background:
- Fluent in English
- Experience selling exhibition stand space
- Strong track record of achieving or exceeding sales targets
- Excellent communication and negotiation skills
- Confident, persuasive telephone manner and strong closing ability
- Highly organised with strong time management and pipeline management skills
- Comfortable working in a fast-paced, target-driven environment
- Self-motivated, proactive, and results-focused
- Commercially minded with a consultative sales approach
Salary & Benefits:
Base salary of c£50,000 + bonus and commission - OTE c£70,000 (% per sale).
This is an amazing opportunity with so much potential to establish a new brand in the UK marketplace!
How to Apply:
To apply, please send your CV and cover letter to: Contact: Jonathan Grimes
Sales Manager - Exhibitions & Events employer: The Language Business - Language Recruitment Specialists
Contact Detail:
The Language Business - Language Recruitment Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager - Exhibitions & Events
✨Tip Number 1
Network like a pro! Attend industry events and exhibitions where you can meet potential employers and showcase your skills. Remember, it's all about making connections that could lead to your next big opportunity.
✨Tip Number 2
Be proactive in your job search. Don’t just wait for job postings; reach out directly to companies you're interested in. A friendly email or call can go a long way in getting your foot in the door.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Show them you’re not just another candidate; you’re genuinely interested in their business and ready to contribute to their success.
✨Tip Number 4
Apply through our website for the best chance of landing that role! We want to see your application and help you get noticed by the right people. Don’t miss out on this opportunity!
We think you need these skills to ace Sales Manager - Exhibitions & Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your experience in selling exhibition stand space and any relevant achievements that showcase your ability to exceed sales targets.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for the food and drink sector and how your skills align with our needs. Be sure to mention your proactive approach to business development!
Showcase Your Communication Skills: Since excellent communication is key, make sure your application reflects your strong writing skills. Use clear and persuasive language to demonstrate your ability to engage with potential exhibitors effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Language Business - Language Recruitment Specialists
✨Know Your Stuff
Before the interview, dive deep into the company’s background and their exhibitions. Familiarise yourself with their flagship show and the key players in the UK foodservice sector. This will not only impress your interviewers but also help you tailor your responses to show how you can contribute to their goals.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully sold exhibition stands or similar products in the past. Highlight your achievements in exceeding sales targets and managing client relationships. Use metrics to back up your claims – numbers speak volumes!
✨Practice Your Pitch
Since this role requires a confident and persuasive telephone manner, practice your pitch beforehand. Role-play common sales scenarios with a friend or family member. This will help you refine your communication skills and boost your confidence during the actual interview.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about their sales strategies, the challenges they face in the market, or how they measure success. This shows your genuine interest in the role and helps you understand if it’s the right fit for you.