At a Glance
- Tasks: Manage social media, create engaging content, and support marketing strategies for a luxury hotel.
- Company: Join The Lanesborough, London's No. 1 hotel, known for elegance and exceptional hospitality.
- Benefits: Enjoy competitive pay, wellness perks, career growth opportunities, and fun social events.
- Other info: Work in a dynamic setting with opportunities for personal and professional development.
- Why this job: Be part of a creative team promoting luxury experiences in a vibrant environment.
- Qualifications: Passion for marketing, strong communication skills, and experience with social media content creation.
The predicted salary is between 30000 - 36000 £ per year.
We have an exceptional opportunity to join our Sales & Marketing Team at The Lanesborough. Awarded No. 1 Hotel in London in the Travel + Leisure World's Best Awards, this grand luxury mansion has undergone an inspired renovation by the famed interior designer Alberto Pinto. The hotel is home to 93 luxurious suites and bedrooms, modern British dining at The Lanesborough Grill, the vibrant Library Bar and Garden Room, and the magnificent Lanesborough Club & Spa.
As the Marketing Executive, you will be an integral part of the Sales & Marketing team, supporting The Lanesborough and The Lanesborough Club & Spa’s marketing and communications activities. Your focus will be on managing social media channels and content calendars, creating original on-brand, engaging and high-quality social media content (video and photo on iPhone), and assisting with other digital marketing tasks such as picture editing, website management and copywriting. You will be a great team player who enjoys working with multiple teams across the hotel, but who is also able to work independently as part of a small team to meet deadlines and stay on top of schedules.
Key Requirements
- Manage and grow the hotel's social media presence across all channels, creating engaging, luxury-focused content that showcases the hotel's rooms, dining, wellness offerings, experiences and people.
- Create, edit and publish high-quality photo and video content using iPhone and creative tools including Instagram Edits, CapCut and Adobe Creative Suite, ensuring all content aligns with brand guidelines.
- Develop and manage the social media content calendar, working closely with operational teams to plan campaigns, seasonal moments, events and commercial opportunities.
- Support the wider marketing strategy through social media campaigns, paid advertising, website updates and digital content management.
- Monitor social media performance, trends and competitor activity, providing insights and recommendations to increase engagement, brand awareness and bookings.
- Collaborate with internal teams, Oetker Hotels, agencies and external partners to deliver compelling marketing content while acting as a guardian of the brand across all consumer-facing channels.
Benefits
- Financial Wellbeing: Additional holiday allowance, season ticket loan, enhanced pension scheme, life insurance, complimentary dry cleaning, safety shoes, retail discounts around Victoria, Westminster, Whitehall and the Northbank area.
- Health & Wellness: Complimentary meals on duty, cycle to work scheme, flu vaccinations, discounted chiropodist and massage treatments, substantiality initiatives, social and sports activities (e.g. football games, running club, yoga & pilates, etc.).
- Career Growth & Personal Development: Internal transfer and promotion opportunities, cross-departmental exposure, partnered with industry-leading training providers, internal learning gateway, free access to e-learning platform offering job-specific training and personal growth courses, subsidised professional qualifications and certified training programmes, financial incentives for bringing talents to The Lanesborough via ‘Recommend-A-Friend’ scheme.
- Recognition & Social Initiatives: Award programmes throughout the year with generous prizes, long service awards, preferential room rate at The Lanesborough for you and your family, 50% discount on F&B and Club & Spa treatments, social events (e.g. Annual Party, Recognition Celebrations, Children's Christmas Party, Departmental Appreciation Day, pub quiz, etc.), celebrating your important moments (birthdays, anniversaries, weddings, newborns, etc.), retirement parties.
Eligibility: In line with the requirements of the Asylum & Immigration Act 1996, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.
Marketing Executive employer: The Lanesborough
The Lanesborough offers an unparalleled work environment for culinary professionals, providing the chance to be part of a prestigious team in one of London's most luxurious hotels. With a focus on employee growth and development, our supportive work culture encourages creativity and excellence, all while being situated in a prime location near iconic attractions. Join us for a rewarding career where your contributions are valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Lanesborough and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Lanesborough are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Lanesborough on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Lanesborough. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Lanesborough. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Lanesborough:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Lanesborough’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Lanesborough
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Lanesborough will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Lanesborough, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
