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- Tasks: Build relationships and drive growth in the automotive aftermarket across the Midlands.
- Company: Join a forward-thinking company focused on innovation and long-term growth.
- Benefits: Field-based role with travel, career progression, and a dynamic work environment.
- Other info: Enjoy a practical, personable role with opportunities for professional development.
- Why this job: Make a real impact in the automotive industry while developing your skills.
- Qualifications: 3-5 years in business development with strong automotive knowledge.
The predicted salary is between 35000 - 45000 £ per year.
We are currently recruiting for an experienced Business Development Specialist to support commercial growth and strengthen customer relationships across the Midlands within the automotive aftermarket sector. This is a field-based role covering areas across the Midlands, East Anglia, Oxfordshire, Gloucestershire, Herefordshire, South Wales, and surrounding regions.
We are looking for someone who can hit the ground running — someone practical, approachable, and comfortable working directly with independent garages and trade customers. This role is suited to someone with strong automotive parts knowledge who can build credibility quickly without coming across as overly corporate or sales-driven.
The Role:
As a Business Development Specialist, you will spend approximately 85% of your time visiting garages, distributors, and customers across your designated territory. Working closely with sales, logistics, technical, and marketing teams, you will help strengthen customer relationships, identify commercial opportunities, and support long-term business growth across the region. The role will involve regular regional travel, including approximately 1–2 nights away from home per week.
Key Responsibilities:
- Build and maintain strong relationships with garages, distributors, and existing customers
- Develop new business opportunities and increase customer loyalty
- Support regional commercial growth strategy within the automotive aftermarket sector
- Visit customer sites regularly across the green territory region
- Work closely with internal sales, logistics, technical, and marketing teams
- Monitor competitor activity and market trends
- Attend customer meetings, trade shows, and regional events
- Maintain accurate CRM reporting and customer records
- Provide market feedback and commercial insights to improve performance and customer experience
What We’re Looking For:
Experience: 3–5 years’ experience within a business development or field sales role
Strong background within the automotive aftermarket industry
Good automotive parts knowledge and understanding of garage operations
Experience working within fast-paced, customer-facing environments
Comfortable managing a regional territory independently
Technical Knowledge: Strong understanding of the automotive aftermarket sector
Knowledge of digital technologies, online platforms, data analytics, and AI tools beneficial
Strong analytical and problem-solving skills
Proficient using Microsoft Office and CRM systems
Skills & Attributes: Excellent communication and relationship-building skills
Practical and personable approach
Comfortable engaging directly with garages and trade customers
Organised with strong time-management skills
Commercially driven and customer focused
Proactive, adaptable, and collaborative
Additional Information: Field-based role covering the green regional territory
Approximately 1–2 nights away from home per week
Company focused on long-term growth and innovation
Excellent opportunity for career progression and development within the automotive sector
Business Development Specialist in Warwick employer: The Lanes Group
Contact Detail:
The Lanes Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Specialist in Warwick
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, and local meet-ups. It's all about making connections and showing your face in the automotive aftermarket scene.
✨Tip Number 2
Don’t just wait for opportunities to come to you. Be proactive! Reach out to garages and distributors directly, introduce yourself, and see how you can help them. Building those relationships is key.
✨Tip Number 3
Keep your knowledge sharp! Stay updated on market trends and competitor activities. This will not only help you in conversations but also show that you're genuinely interested in the industry.
✨Tip Number 4
Finally, apply through our website! We’re always looking for passionate individuals who want to make a difference in the automotive aftermarket. Let’s get you on board!
We think you need these skills to ace Business Development Specialist in Warwick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Specialist. Highlight your experience in the automotive aftermarket and any relevant skills that match what we're looking for. A tailored CV shows us you’re serious about the position!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've built relationships in the past and how you can contribute to our growth in the Midlands.
Show Off Your Knowledge: We want to see your understanding of the automotive aftermarket sector. Mention any relevant experiences or insights you have about market trends, competitor activity, or customer needs. This will help us see your analytical side!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes it easier for us to keep track of all the amazing candidates like you!
How to prepare for a job interview at The Lanes Group
✨Know Your Automotive Stuff
Brush up on your automotive parts knowledge and garage operations. Be ready to discuss specific examples of how you've used this knowledge in previous roles. This will show that you’re not just a sales person, but someone who understands the industry inside out.
✨Build Rapport Quickly
Since this role involves a lot of face-to-face interaction, practice your relationship-building skills. Think of ways to connect with potential interviewers by sharing relatable stories or experiences from your past roles that highlight your personable approach.
✨Showcase Your Problem-Solving Skills
Prepare to discuss challenges you've faced in previous positions and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on how your analytical skills helped drive results.
✨Be Ready for Regional Insights
Research the Midlands automotive aftermarket landscape before your interview. Be prepared to share your thoughts on market trends and competitor activity, as well as how you can contribute to the company’s growth strategy in the region.