At a Glance
- Tasks: Manage SEO client relationships and deliver results using innovative strategies.
- Company: Join a creative agency known for integrity and effectiveness.
- Benefits: Competitive salary, flexible working, generous holidays, and team events.
- Other info: Dynamic team culture focused on individual strengths and growth.
- Why this job: Take ownership of SEO accounts and make a real impact on client success.
- Qualifications: 3-5 years in SEO, strong communication skills, and technical expertise.
The predicted salary is between 29700 - 36300 £ per year.
At Lane our talented team of specialists deliver multiple services from brand proposition to performance marketing.
Join Our Team
SEO is a growing part of Lane’s offering.
As part of the team, you’ll work under the direction of the Senior SEO Manager to align on strategy and methodology, while running the day-to-day relationship and delivery for your own client roster.
The SEO Account Manager position will be accountable and responsible for the management of a portfolio of SEO clients, owning delivery, client relationships and results within Lane’s established SEO approach.
This is an opportunity for an experienced SEO practitioner to take on real account ownership while working closely with and reporting into the Senior SEO Manager to develop further.
The role is based at our office in Edinburgh, where we operate a hybrid approach to work, with flexible working hours across a 3:2 working model with regular office attendance expected on Mondays, Wednesdays and Thursdays.
Our office is a modern, open plan, relaxed working space.
The Role
- Manage the day-to-day relationship and delivery for an assigned client roster, including calls, reporting and account management, following Lane’s SEO approach.
- Lead keyword research and content briefing in collaboration with the content team, translating findings into actionable recommendations.
- Communicate SEO performance and recommendations directly to clients, including pushing back on unreasonable asks where the data doesn’t support them.
- Tie SEO work to commercial outcomes for clients, not just rankings and traffic movement.
- Evaluate AI search visibility as an extension of core SEO fundamentals, not a separate discipline.
- Provide a clear status of client SEO activity, ensuring we’re consistently adding value to each client’s position.
- Support the Senior SEO Manager in spotting and developing SEO opportunities across the wider client base.
- Run and interpret technical SEO audits using primary data from tools like Ahrefs, GSC and GA4.
Experience
- 3-5 years work experience in a dedicated SEO role, agency or in-house.
- Direct client-facing experience: running calls, managing expectations, owning the relationship.
- Confident working directly with Ahrefs (or equivalent tools), Google Search Console and GA4.
- Ability to evaluate content quality from an SEO and user-centric perspective.
- Strong verbal, written and presentation skills.
- Collaborative, comfortable working within an established methodology while contributing ideas.
- Strong time management skills, able to manage multiple accounts to time and budget.
- Ability to communicate confidently with stakeholders across levels of seniority.
- Solid technical SEO grounding.
- Pay and Benefits
- Competitive salary based on experience.
- Comprehensive benefits package, including pension and bonus schemes.
- Flexible hybrid working model.
- Generous holiday allowance with annual increases.
- Birthday holiday and Christmas closedown.
- Regular team social events and industry training opportunities.
Our values
We’re known and awarded for our integrity, creativity, experience, and effectiveness.
Our steady organic growth to an agency of almost 40 employees has been made possible through growing brands that punch above their weight and a team that does the same.
Team
We’re team first every time. There’s no ‘I’ in here. Our culture, training, structure and workload is tailored around individual strengths.
Talent
Bring your a-game every day. Laners don’t shy away from getting stuck in. We celebrate our personalities and talents loud and proud.
Truth
Honesty is our policy. Be true to you and us. Everyone is happiest when they can be themselves. Our roles are moulded to nurture what you’re best at.
Deliver. Even when it’s hard. Our founders and many of our clients are entrepreneurs. That’s why we encourage bold, brave decisions with the drive to match.
#J-18808-Ljbffr
SEO Account Manager employer: The Lane Agency
Lane is an exceptional employer that fosters a collaborative and innovative work culture, where every team member's strengths are recognised and nurtured. Located in the vibrant city of Edinburgh, we offer a flexible hybrid working model, competitive salary, and a comprehensive benefits package, including generous holiday allowances and regular team social events. Join us to not only advance your career in SEO but also to be part of a team that values integrity, creativity, and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Account Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Lane Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Lane Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Lane Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Lane Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Account Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Lane Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Lane Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Lane Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Lane Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Lane Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Lane Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
