At a Glance
- Tasks: Manage SEO strategies, lead keyword research, and present results to clients.
- Company: The Lane Agency, a dynamic agency based in Edinburgh.
- Benefits: Flexible hybrid work setup and opportunities for professional growth.
- Other info: Collaborative environment with a focus on delivering commercial outcomes.
- Why this job: Join a creative team and make a real impact on client success.
- Qualifications: 3-5 years of SEO experience and excellent communication skills.
The predicted salary is between 29700 - 36300 £ per year.
The Lane Agency in Edinburgh is seeking an experienced SEO Account Manager to own delivery for a portfolio of clients, reporting to the Senior SEO Manager and aligning with Lane’s SEO approach.
You’ll manage day-to-day relationships, lead keyword research with the content team, present results to clients, and tie SEO activity to commercial outcomes, while working in a flexible hybrid setup.
This role requires 3-5 years in SEO and strong communication.
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Hybrid SEO Account Manager: Strategy, Delivery & Growth employer: The Lane Agency
The Lane Agency is an exceptional employer located in the vibrant city of Edinburgh, offering a dynamic work culture that fosters collaboration and innovation. With a strong emphasis on employee growth, you will have access to ongoing training and development opportunities, ensuring your skills remain sharp in the ever-evolving SEO landscape. The flexible hybrid working setup allows for a healthy work-life balance, making it an ideal place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid SEO Account Manager: Strategy, Delivery & Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Lane Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Lane Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Lane Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Lane Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Hybrid SEO Account Manager: Strategy, Delivery & Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Lane Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Lane Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Lane Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Lane Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Lane Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Lane Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
