At a Glance
- Tasks: Lead exciting projects for the iconic Heinz brand from strategy to execution.
- Company: Join Kraft Heinz, a fun and collaborative workplace in London.
- Benefits: Enjoy flexible working, competitive pay, and amazing perks like employee discounts.
- Other info: Be part of a diverse team with excellent career development opportunities.
- Why this job: Make a real impact on brand innovation and consumer engagement.
- Qualifications: Proven experience in consumer insights and successful innovation projects.
The predicted salary is between 54000 - 66000 £ per year.
The Senior Brand Manager position lies within the UKI business unit based in the Shard, London and is part of the Category team. You will be looking after the most exciting projects under the iconic Heinz brand, being responsible for the entire cycle from strategy to best-in-class in-market execution. You will get the chance to work on all aspects of the marketing mix across market-leading brands including end-to-end innovation and communication.
Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects. Collaborating with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain etc. Creating and delivering breakthrough innovation that will deliver strong results and build the brand in the future. Project management of innovation and renovation projects in line with the long-term strategy, in strong collaboration with the cross-category team for best on-time in-class execution. Owning the media plan & campaigns execution for your category, in strong collaboration with the rest of the category team, partnering with our agencies to drive outstanding work. Working in partnership with the category team to ensure strong in-market execution and commercial rigour to deliver results.
What we're looking for:
- Strong and proven experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
- Strong and proven experience in successful innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
- Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative, PR and media agencies.
- Strong commercial and P&L understanding.
- Bachelor's degree, master's degree preferred.
- Fluency in English is essential.
Professional Attributes:
- Communication Skills: At Kraft Heinz you'll easily be exposed to senior management, no matter your level.
- Strategic and Creative: Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development. A passion for understanding consumers and brands.
- Project management skills: You're very well organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross-functional teams.
- Result driven: You are a
Senior Brand Manager - Hybrid in London employer: The Kraft Heinz Company
Kraft Heinz is an exceptional employer, offering a vibrant and collaborative work culture at our iconic London - The Shard location. With a strong focus on career development, competitive benefits including flexible working options, and a commitment to inclusivity, we empower our employees to thrive both personally and professionally while enjoying the perks of working in one of the most dynamic cities in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Hybrid in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Kraft Heinz Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Kraft Heinz Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Kraft Heinz Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Kraft Heinz Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - Hybrid in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Kraft Heinz Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Kraft Heinz Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Kraft Heinz Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Kraft Heinz Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Kraft Heinz Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Kraft Heinz Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
