At a Glance
- Tasks: Lead and inspire a dynamic field sales team to drive retail success.
- Company: Join Kraft Heinz, a fun and inclusive workplace with a passion for good food.
- Benefits: Enjoy flexible working, competitive pay, and exclusive discounts on Heinz products.
- Other info: Embrace a vibrant culture with regular events and opportunities for community engagement.
- Why this job: Make a real impact in retail while developing your career in a supportive environment.
- Qualifications: Experience in field sales and strong leadership skills are essential.
The predicted salary is between 51750 - 63250 £ per year.
We have an excellent opportunity available for an experienced Field Sales professional to make a difference at Kraft Heinz. The Field Sales Manager will report to the Sales Director - Retail Multiples and will be primarily responsible for developing and executing the field sales strategy in the Retail channel. This is a new role as we increase our field sales team across our Retail business and will involve implementing execution standards in the trade, managing the agency team, and driving our sales performance. This role focuses on ensuring strong in-store execution, optimizing trade marketing activities, and leading a high-performing external salesforce to maximize revenue and customer engagement.
What you’ll do:
- Develop and implement the strategy in collaboration with the Retail Multiples team as part of the Annual Operating Plan (AOP).
- Partner with agencies to implement the Kraft Heinz FSF methodology to ensure maximum value and high-quality execution.
- Coach and train the Field Sales team on selling tactics, relationship management, and product knowledge and conduct regular performance evaluations on the salesforce.
- Use data-driven insights to optimize field salesforce operations, track sales metrics and lead Monthly Performance Reviews (MPRs).
- Implement promotional and trade marketing initiatives (ie. Shippers, Shelf POS).
- Present and introduce new SKUs to increase KHC product presence and activate local seasonal events to drive brand engagement and sales revenue.
- Partner with the Global Sales Execution team and look for ways to optimise and continuously improve our field sales fundamentals.
What we're looking for:
- Experience in field sales, key account management or trade marketing.
- Leadership of teams/agencies and familiarity with sales tracking, reporting tools, and FSF execution methodologies.
- Proficiency in MS Office tools (Excel, PowerPoint, Outlook) and CRM systems (IE. Salesforce).
- Ability to set direction and stretching performance objectives for team and territories.
What you’ll bring:
- Commercial skills – ability to convey a strong value proposition, balance pricing strategies, and persuade/influence customers.
- Leadership & People Management – capable of engaging, coaching, and leading field sales teams.
- Execution Excellence – strong focus on ensuring standards, monitoring in-store execution, and driving results.
- Data-Driven Decision Making – ability to analyze market data, FSF performance, and make strategic recommendations.
- Customer-Centric Approach – ability to strengthen relationships with operator partners and identify growth opportunities.
What we offer you:
- An ambitious employer with an industry-recognised career development pathway.
- A meritocratic, pay for performance approach.
- A fun, collaborative office culture that celebrates good food and good times with regular events and socials.
- An active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environment.
- Flexible and hybrid working approach, including ability to work from abroad.
- Family-friendly; market leading parental leave benefits & sponsored nursery scheme.
- Comprehensive Life Assurance & Group Income Protection.
- Employee discount on Heinz products!
- Wellbeing Private medical cover & Digital GP.
- Exclusive gym discounts & cycle to work scheme.
- Premium membership to Calm App.
- A variety of amazing sports teams & clubs!
- 3 volunteering days per year (e.g. Soup Kitchen, Magic Breakfast).
As a Disability Confident employer, we are happy to accommodate any reasonable adjustments you may need during our screening and interview process.
Location(s): London - The Shard
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Field Sales Manager - Retail in London employer: The Kraft Heinz Company
The Kraft Heinz Company is an exceptional employer, offering a dynamic work environment in the vibrant Southbank area of London. With a strong focus on employee growth and development, the company provides flexible hybrid working arrangements and encourages collaboration across teams to drive innovation and performance. Joining Kraft Heinz means being part of a forward-thinking organisation that values analytical expertise and fosters a culture of continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Manager - Retail in London
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to The Kraft Heinz Company as a field sales pro!
✨Scout Out the Competition
Research potential competitors for The Kraft Heinz Company and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up The Kraft Heinz Company’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Field Sales Manager - Retail in London
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at The Kraft Heinz Company, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at The Kraft Heinz Company, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at The Kraft Heinz Company.
How to prepare for a job interview at The Kraft Heinz Company
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that The Kraft Heinz Company offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in The Kraft Heinz Company but also helps you get a feel for whether you’d thrive in that environment.
