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- Tasks: Lead field sales strategy and manage a high-performing sales team.
- Company: Join Kraft Heinz, a global leader in the food industry.
- Benefits: Enjoy flexible working, competitive salary, and a supportive environment.
- Why this job: Make an impact in a dynamic role with growth opportunities and innovative culture.
- Qualifications: Experience in field sales and leadership; knowledge of food & beverage is a plus.
- Other info: Embrace a family-friendly workplace that values your ideas and contributions.
The predicted salary is between 43200 - 72000 £ per year.
We have an excellent opportunity available for an experienced Field Sales professional to make a difference at Kraft Heinz. The Field Salesforce (FSF) Manager will report to the Head of Route-to-Market and will be primarily responsible for developing and executing a field sales strategy in the UK Away From Home (AFH) channel. This is a new role as we launch our field sales partnership across all independent channels and will involve implementing execution standards in the trade, managing the agency team, and driving sales performance within AFH. This role focuses on ensuring strong in-store execution, optimizing trade marketing activities, and leading a high-performing external salesforce to maximize revenue and customer engagement.
What you’ll do:
- Develop and implement the strategy in collaboration with the AFH team as part of the Annual Operating Plan (AOP).
- Partner with agencies to implement the Kraft Heinz FSF methodology to ensure maximum value and high-quality execution.
- Coach and train the FSF team on selling tactics, relationship management, and product knowledge and conduct regular performance evaluations on the salesforce.
- Use data-driven insights to optimize field salesforce operations, track sales metrics and lead Monthly Performance Reviews (MPRs).
- Implement promotional and trade marketing initiatives (ie. branding, menu creation, on-premise activation).
- Expand the operator database with data on volume per category and customer preferences.
- Present and introduce new SKUs to increase KHC product presence and activate local seasonal events to drive brand engagement and sales revenue.
- Partner with the European AFH team and look for ways to optimise and continuously improve our field sales fundamentals.
What we’re looking for:
- Experience in field sales, key account management or trade marketing.
- Leadership of teams/agencies and familiarity with sales tracking, reporting tools, and FSF execution methodologies.
- Deep knowledge of food & beverage AFH dynamics; culinary knowledge is a plus.
- Proficiency in MS Office tools (Excel, PowerPoint, Outlook) and CRM systems (IE. Salesforce).
What you’ll bring:
- Commercial skills – ability to convey a strong value proposition, balance pricing strategies, and persuade/influence customers.
- Leadership & People Management – capable of engaging, coaching, and leading field sales teams.
- Execution Excellence – strong focus on ensuring standards, monitoring in-store execution, and driving results.
- Data-Driven Decision Making – ability to analyze market data, FSF performance, and make strategic recommendations.
- Customer-Centric Approach – ability to strengthen relationships with operator partners and identify growth opportunities.
What we offer you:
- An ambitious employer; we want to the best for our people!
- Training, on-the-job learning and coaching to help develop your skills and behaviours.
- A career track like only few other companies can match.
- Flexible and hybrid working approach (3 from the office or with customers / 2 from home).
- Family-friendly and inclusive work environment.
- Competitive benefits package to support mental, physical, financial and social well-being.
- A competitive salary and excellent bonus structure (above market).
- Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!
Field Salesforce Manager - Away from Home employer: The Kraft Heinz Company
Contact Detail:
The Kraft Heinz Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Salesforce Manager - Away from Home
✨Tip Number 1
Familiarise yourself with Kraft Heinz's products and their positioning in the Away From Home market. Understanding their product range and how they differentiate themselves will help you speak confidently about their offerings during interviews.
✨Tip Number 2
Network with current or former employees of Kraft Heinz, especially those in field sales roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision making. Be ready to share specific examples of how you've used sales metrics to drive performance and improve strategies in previous roles.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully coached and developed teams in the past. Highlighting your ability to engage and motivate others will resonate well with the hiring managers.
We think you need these skills to ace Field Salesforce Manager - Away from Home
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Field Salesforce Manager position. Familiarise yourself with the key tasks such as developing sales strategies and managing teams to ensure your application reflects relevant experience.
Tailor Your CV: Customise your CV to highlight your experience in field sales, key account management, and leadership. Use specific examples that demonstrate your ability to drive sales performance and manage teams effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the food and beverage industry and your understanding of the Away From Home channel. Mention how your skills align with Kraft Heinz's goals and how you can contribute to their success.
Highlight Data-Driven Achievements: In your application, emphasise your experience with data analysis and how it has informed your decision-making in previous roles. Provide concrete examples of how you've used data to optimise sales strategies or improve team performance.
How to prepare for a job interview at The Kraft Heinz Company
✨Know Your Field Sales Strategy
Make sure you understand the key components of a successful field sales strategy, especially in the Away From Home channel. Be prepared to discuss how you would develop and implement such a strategy at Kraft Heinz.
✨Showcase Leadership Skills
As this role involves managing teams and agencies, highlight your leadership experience. Share specific examples of how you've coached and developed sales teams in the past.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used data to drive sales performance. Discuss any tools or methodologies you've employed to track metrics and optimise operations.
✨Emphasise Customer-Centric Approach
Prepare to explain how you've built strong relationships with customers in previous roles. Discuss your strategies for identifying growth opportunities and enhancing customer engagement.
