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For Companies At a Glance
- Tasks: Lead a dynamic sales team to drive performance in the Hotels, Restaurants & Catering channel.
- Company: Join Kraft Heinz, a top player in the food and beverage industry, committed to excellence.
- Benefits: Enjoy flexible working options, competitive salary, and a supportive, inclusive environment.
- Why this job: Make an impact with your leadership skills while fostering strong customer relationships and driving sales.
- Qualifications: 5+ years in sales or trade marketing and 3+ years in leadership roles required.
- Other info: Kraft Heinz values diversity and encourages innovative ideas from all employees.
The predicted salary is between 43200 - 72000 £ per year.
Field Sales Force Manager – Away from Home
Join to apply for the Field Sales Force Manager – Away from Home role at Kraft Heinz .
Job Description
We have an excellent opportunity available for an experienced Field Sales Force Manager to make a difference at Kraft Heinz. The Field Sales Force Manager (FSF) in the Away From Home channel will be responsible for capturing opportunities in the Hotels, Restaurants & Catering channel, implementing execution standards, managing the FSF team, and driving sales performance across independent channels. This role focuses on ensuring strong in-store execution, optimizing trade marketing activities, and leading a high-performing sales force to maximize revenue and customer engagement.
What You’ll Do
FSF Strategy & Execution
- Develop and execute the FSF strategy in collaboration with the AFH team as part of the Annual Operating Plan (AOP).
- Select and manage agencies to ensure maximum ROI and high-quality execution.
- Implement the FSF methodology while continuously improving processes.
- Strengthen customer relationships through maintenance visits and gathering feedback.
FSF Team Management & Development
- Directly oversee and support FSF agencies.
- Coach and train the FSF team on negotiation, relationship management, and product knowledge.
- Conduct regular performance evaluations and provide feedback.
- Motivate and engage the team to ensure execution excellence.
- Lead team meetings, Monthly Performance Reviews (MPRs), and annual planning routines.
Maximizing Account Performance & Trade Activation
- Expand operator database with data on volume per category and customer preferences.
- Present and introduce new SKUs to increase KHC product presence.
- Implement promotional and trade marketing initiatives (branding, menu creation, on-premise activation).
- Activate local festivals and seasonal events to drive engagement and sales.
Performance Tracking & Reporting
- Report directly to the AFH Sales Director and align with the AFH sales channel team.
- Use data-driven insights to optimize field sales force operations and track KPIs.
- Ensure adherence to execution routines to maintain high standards across operator locations.
What You’ll Need
Education & Experience
- Experience in sales or trade marketing (guideline 5+ years).
- Leadership experience managing teams/agencies (guideline 3+ years).
- Deep knowledge of food & beverage AFH dynamics.
- Experience in negotiating with chains, managing people, and trade activation.
- Bachelor’s degree.
Technical Skills
- Proficiency in MS Office tools (Excel, PowerPoint, Outlook).
- Familiarity with sales tracking, reporting tools, and FSF execution methodologies.
- Culinary knowledge is a plus.
Professional Attributes
- Commercial acumen – ability to convey a strong value proposition, balance pricing strategies, and persuade/influence customers.
- Leadership & People Management – capable of engaging, coaching, and leading field sales teams.
- Execution Excellence – strong focus on ensuring standards, monitoring in-store execution, and driving results.
- Data-Driven Decision Making – ability to analyze market data, FSF performance, and make strategic recommendations.
- Customer-Centric Approach – ability to strengthen relationships with operator partners and identify growth opportunities.
What We Offer You
- An ambitious employer; we only want to the best for our people!
- Trainings and coaching to help develop your skills and behaviours.
- A career track like only few other companies can match.
- Flexible and hybrid working approach (3 from the office or with customers / 2 from home).
- Family-friendly and inclusive work environment.
- Competitive benefits package to support mental, physical, financial and social well-being.
- A competitive salary and excellent bonus structure (above market).
- Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Location
London – The Shard
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Manufacturing
Industries
Food and Beverage Services, Manufacturing, and Food and Beverage Manufacturing
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Field Sales Force Manager - Away from Home employer: The Kraft Heinz Company
Contact Detail:
The Kraft Heinz Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Force Manager - Away from Home
✨Tip Number 1
Familiarize yourself with the latest trends in the Hotels, Restaurants & Catering channel. Understanding the dynamics of this sector will help you speak confidently about how you can drive sales performance and optimize trade marketing activities.
✨Tip Number 2
Network with professionals in the food and beverage industry, especially those who have experience in field sales management. Building relationships can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in the past. Be ready to share specific examples of how you've motivated and developed your team to achieve execution excellence.
✨Tip Number 4
Showcase your data-driven decision-making skills by being prepared to discuss how you've used market data to inform your strategies. Highlight any tools or methodologies you've employed to track performance and optimize operations.
We think you need these skills to ace Field Sales Force Manager - Away from Home
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Field Sales Force Manager position at Kraft Heinz. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in sales or trade marketing, particularly any leadership roles you've held. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Skills: Make sure to highlight your proficiency in MS Office tools and any familiarity with sales tracking or reporting tools. If you have culinary knowledge, mention it as it is considered a plus for this role.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also demonstrates your understanding of Kraft Heinz's values and how you can contribute to their success. Use specific examples to illustrate your commercial acumen and customer-centric approach.
How to prepare for a job interview at The Kraft Heinz Company
✨Showcase Your Leadership Skills
As a Field Sales Force Manager, you'll need to demonstrate your ability to lead and motivate teams. Prepare examples of how you've successfully managed teams in the past, focusing on coaching, performance evaluations, and driving results.
✨Understand the AFH Dynamics
Make sure you have a solid understanding of the food and beverage dynamics in the Away From Home channel. Be ready to discuss trends, challenges, and opportunities in this sector, as well as how you can leverage them for Kraft Heinz.
✨Prepare Data-Driven Insights
Since the role emphasizes data-driven decision-making, come prepared with examples of how you've used market data to optimize sales strategies or improve team performance. Highlight your proficiency with sales tracking and reporting tools.
✨Demonstrate Customer-Centric Approach
Kraft Heinz values strong relationships with operator partners. Be ready to share experiences where you've successfully strengthened customer relationships, gathered feedback, and identified growth opportunities in previous roles.
