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- Tasks: Lead range reviews and develop category strategies for Kraft Heinz.
- Company: Join Kraft Heinz, a global leader in the food industry, known for innovation and quality.
- Benefits: Enjoy hybrid working, competitive pay, parental leave, and corporate discounts.
- Why this job: Be part of a dynamic team driving impactful insights and strategies in a vibrant culture.
- Qualifications: 2+ years in category development, advanced Excel skills, and FMCG experience preferred.
- Other info: Opportunity for in-house training and flexible leave options.
The predicted salary is between 28800 - 48000 £ per year.
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Category Development Analyst, Freshwater
Client: The Kraft Heinz Company
Location: Freshwater, United Kingdom
Job Category: Other
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EU work permit required: Yes
Job Reference: 5a579e5e8d15
Job Views: 54
Posted: 25.06.2025
Expiry Date: 09.08.2025
Job Description:
Description
About the Role
The Category Development Analyst is a key interface between Kraft Heinz Marketing, Sales, Activation, and our Customers. This role facilitates communication, reporting, and insights to identify and deliver category deliverables for Kraft Heinz. It requires providing category insights into brand and customer plans during brand planning processes, developing category plans with sales and marketing, and engaging retailers on a selected category.
Key Responsibilities:
- Range Review Process: Lead range reviews for the portfolio and support smaller reviews as needed. Develop detailed plans for range reviews and layouts, with timely communication and stakeholder involvement.
- Planograms & Assortment: Optimize planograms and assortment across portfolios and within customers.
- Business Planning Cycle (Category Strategy): Support the creation of 3-year category strategies, identifying Category Value Drivers. Contribute consumer insights during brand planning and customer plan development.
About You
- Nielsen and/or Circana scan/panel experience is advantageous.
- Advanced Excel and PowerPoint skills.
- Promotion and/or range modeling experience.
- 2+ years of category development and/or NAM experience, ideally in FMCG.
Benefits Program
- Hybrid Working – Flexibility around when and where you work.
- Pay for Performance – Industry-leading variable compensation tied to performance, on top of a competitive base salary.
- Parental Leave – 12 weeks paid parental leave for primary caregivers and up to 3 weeks for secondary caregivers.
- Leave Options – Purchased leave, volunteer leave, and LiveWell leave programs for flexibility.
- In-House Training Programs.
- Corporate Discount Programs & Novated Leasing – Discounts on gym memberships, health insurance, banking, and more depending on location.
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Category Development Analyst employer: The Kraft Heinz Company
Contact Detail:
The Kraft Heinz Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Development Analyst
✨Tip Number 1
Familiarise yourself with Kraft Heinz's product portfolio and recent marketing campaigns. Understanding their brand positioning will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Brush up on your data analysis skills, especially with Nielsen and Circana tools. Being able to discuss how you've used these tools in past roles can set you apart from other candidates.
✨Tip Number 3
Network with current or former employees of Kraft Heinz on platforms like LinkedIn. They can provide insights into the company culture and expectations for the Category Development Analyst role.
✨Tip Number 4
Prepare to discuss specific examples of how you've contributed to category strategies in previous roles. Highlighting your experience with range reviews and planograms will demonstrate your fit for the position.
We think you need these skills to ace Category Development Analyst
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and required skills for the Category Development Analyst position. Tailor your application to highlight how your experience aligns with these requirements.
Highlight Relevant Experience: Emphasise your previous experience in category development or related fields, especially any work with FMCG. Use specific examples to demonstrate your skills in Excel, PowerPoint, and any relevant tools like Nielsen or Circana.
Craft a Compelling Cover Letter: Write a cover letter that not only introduces yourself but also explains why you are passionate about the role and how you can contribute to Kraft Heinz. Make sure to mention your understanding of category strategies and consumer insights.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at The Kraft Heinz Company
✨Understand the Role
Make sure you have a solid grasp of what a Category Development Analyst does. Familiarise yourself with the key responsibilities mentioned in the job description, such as leading range reviews and optimising planograms. This will help you articulate how your skills align with the role.
✨Showcase Relevant Experience
Prepare to discuss your previous experience in category development or FMCG. Highlight specific projects where you've used Nielsen or Circana data, as well as your proficiency in Excel and PowerPoint. Concrete examples will demonstrate your capability and fit for the position.
✨Engage with Insights
Since the role involves providing insights into brand and customer plans, be ready to discuss how you’ve used consumer insights in past roles. Think about how you can contribute to category strategies and be prepared to share your thoughts on current market trends.
✨Ask Thoughtful Questions
Prepare insightful questions to ask during the interview. Inquire about the company's approach to category strategy or how they measure success in this role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
