Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Develop and manage B2B marketing campaigns for wedding vendors across 13 markets.
- Company: Join The Knot Worldwide, the largest global wedding planning company with a diverse team.
- Benefits: Enjoy a fun work culture, remote options, and opportunities for growth in a dynamic industry.
- Why this job: Be part of a mission-driven team that celebrates life's moments and drives vendor engagement.
- Qualifications: Experience in marketing coordination, excellent communication skills, and a proactive attitude required.
- Other info: Fluency in additional European languages is a plus; we value creativity and collaboration.
The predicted salary is between 28800 - 43200 £ per year.
Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries, our brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people turn wedding inspiration into action. Joining our global team means being part of a diverse group passionate about celebrating life's moments.
About Hitched: Hitched is the UK’s leading wedding planning app, offering inspiration, planning tools, and a vendor marketplace for couples. Acquired by The Knot Worldwide in 2020, it has been serving the UK for 26 years and is a key growth market for us. Hitched provides equal employment opportunities and adheres to UK nondiscrimination laws, prohibiting workplace harassment based on race, gender, age, disability, and other factors.
About The Knot Worldwide: With over 40 years of experience, we are the largest wedding planning company globally, with brands across North America, Europe, Latin America, and Asia, serving over 40 million couples. Our offerings include wedding marketplaces, websites, planning tools, and registries. We also own lifestyle brands like The Bump, The Bash, Lasting, and How They Asked. Our offices are located in the US, Spain, Ireland, China, India, and the UK.
The Position: We seek a motivated Marketing Specialist to develop and manage B2B marketing campaigns targeting wedding vendors across 13 international markets. 2023 is crucial for growth, and you'll be part of a team exploring new campaigns to increase vendor engagement, brand awareness, and content creation for demand generation. You will work closely with teams across the UK, Europe, and India, requiring excellent communication, creativity, and organizational skills. We value a fun, analytical, and stakeholder-managing mindset.
- Key Responsibilities:
- Manage integrated and channel-specific campaigns to drive vendor action, engagement, and retention
- Support the Vendor Engagement Manager with projects and strategy implementation
- Create content ideas for blogs, guides, webinars, and write high-quality materials
- Ensure sales collateral is current and facilitate collaboration between marketing and sales teams
- Manage our vendor-facing social media channels
- Work with designers and stakeholders on promotional materials
- Prepare reports and metrics on marketing performance
- Conduct industry competitor analysis
- Requirements:
- Experience in marketing coordination or similar
- Excellent communication, collaboration, and relationship-building skills
- Strong project management and organizational skills
- Data-driven with a focus on performance optimization
- Fluency in English; additional European languages, especially Italian, are a plus
- Team player with a positive, proactive attitude
We encourage passionate candidates to apply and make a difference with us!
What We Love About You:
- You Dream Big and Innovate
- You Love Our Users
- You Do the Right Thing
- You Hustle Every Day
- You Win Together
B2B Marketing Specialist employer: The Knot Worldwide
Contact Detail:
The Knot Worldwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Specialist
✨Tip Number 1
Familiarise yourself with the wedding industry and the specific challenges faced by wedding vendors. Understanding their needs will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in the wedding industry. Attend relevant events or webinars to make connections that could give you insights into the role.
✨Tip Number 3
Showcase your creativity by preparing a mock campaign idea that targets wedding vendors. This will demonstrate your proactive attitude and ability to think outside the box during your interview.
✨Tip Number 4
Research The Knot Worldwide and its brands thoroughly. Be ready to discuss how your skills and experiences align with their mission and values, which will show your genuine interest in the company.
We think you need these skills to ace B2B Marketing Specialist
Some tips for your application 🫡
Understand the Company: Familiarise yourself with The Knot Worldwide and its brands. Highlight your understanding of their mission and how your skills align with their goals in your application.
Tailor Your CV: Customise your CV to reflect relevant experience in B2B marketing, particularly in the wedding industry or similar sectors. Emphasise your project management skills and any data-driven achievements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of vendor engagement. Use specific examples from your past experiences that demonstrate your creativity and communication skills.
Highlight Relevant Skills: In your application, make sure to highlight key skills mentioned in the job description, such as collaboration, relationship-building, and performance optimisation. Provide concrete examples of how you've successfully used these skills in previous roles.
How to prepare for a job interview at The Knot Worldwide
✨Research the Company and Its Brands
Before your interview, take some time to understand The Knot Worldwide and its various brands. Familiarise yourself with their mission, values, and recent campaigns. This will not only show your enthusiasm but also help you tailor your answers to align with their goals.
✨Prepare for Behavioural Questions
Expect questions that assess your past experiences and how they relate to the role. Use the STAR method (Situation, Task, Action, Result) to structure your responses. Think of specific examples where you've demonstrated skills like communication, project management, and creativity.
✨Showcase Your Data-Driven Mindset
As a B2B Marketing Specialist, being data-driven is crucial. Be prepared to discuss how you've used data to inform marketing strategies in the past. Bring examples of metrics you've tracked and how they influenced your decisions or campaign outcomes.
✨Demonstrate Your Team Player Attitude
The role requires collaboration across various teams. Highlight your experience working in cross-functional teams and how you’ve built relationships with stakeholders. Share examples of how you’ve contributed to team success and fostered a positive work environment.
