B2B Marketing Specialist

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.

Hitched is the UK’s #1 wedding planning app, providing an end-to-end service of inspiration, planning tools and a wedding vendor marketplace that couples use to arrange their perfect wedding. The central operating model of the business is a highly successful subscription marketplace that connects couples with wedding venues and suppliers. Now in its 26th year, Hitched was acquired in January 2020 by The Knot Worldwide.

The UK is a priority market for growth and the business has received substantial investment since being acquired which has improved the product significantly across desktop and mobile devices.

Hitched provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, or disability. Hitched complies with applicable UK laws governing nondiscrimination in employment. Hitched expressly prohibits any form of workplace harassment based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information or disability.

With over four decades of expertise in the wedding industry, The Knot Worldwide is the largest global wedding planning company. The Knot Worldwide helps couples plan every aspect of their weddings, from finding inspiration and local wedding professionals to creating and managing all guest experiences, wedding registries and more through its various brands.

We are looking for a highly driven Marketing Specialist to help develop and oversee our B2B marketing campaigns to promote our brands and platform to wedding vendors across our 13 international markets. 2023 is a key year for growth, we’ve already been working on many new, exciting campaigns but there are still so many possibilities to explore!

You will be part of the international B2B team, working closely with colleagues across the UK, Europe and India with a key objective to drive vendor engagement. This includes increasing our brand awareness and reputation amongst wedding professionals, driving vendor retention, and generating strong content that will add value for our wedding vendors and be used for demand generation campaigns.

The individual will have excellent written and verbal communication skills, an eye for great presentations and general creative thinking. We’d love to hear from you if you’re an organised and analytical marketer who can manage multiple stakeholders and competing priorities, whilst also having fun!

• Managing projects from integrated campaigns to channel-specific, that drive action, engagement, and retention from our vendors to support sales growth.
• Support the Vendor Engagement Manager on bigger projects and day to day implementation of our international marketing strategy.
• Get stuck in with our content plans - you love coming up with ideas for blog posts, downloadable guides, webinars etc and enjoy writing high-quality material.
• Ensure the local sales team’s collateral is up to date and support smooth collaboration and communication between the two departments.
• Take ownership of our vendor facing social media channels.
• Collaborate with the design team and internal stakeholders to produce promotional materials.
• Prepare marketing activity reports and metrics for program success.
• Be in the know of all industry competitor analysis.

• Experience in marketing coordination or similar role.
• Excellent communication and collaboration skills: You love coming up with playful copy and editing non-native speaker’s work.
• Extremely strong relationship builder, able to communicate effectively internally and externally.
• Has extraordinary attention to detail in crafting thoughtful communications and a quick learner of software & technical systems.
• Strong project management skills: No one can build a kick-off deck and keep track of details like you can.
• Accountability focused: You are data-obsessed and love to constantly optimise performance and find ways to measure the impact.
• Fluency in English is required, any other European languages are a big plus especially Italian.
• Team player.
• Positive, proactive, and ‘can do’ pragmatic attitude with a strong personal drive to achieve success.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!