The Digital Marketing Officer will play an important role in helping The Kirkwood Support Life across Kirklees. Working closely with the whole marketing team and the wider organisation, the successful candidate will help develop and deliver digital marketing activity that raises awareness of The Kirkwood, engages audiences and encourages more people to become part of The Kirkwood Movement.
The role will focus on managing and developing The Kirkwood's digital channels, including its website, social media platforms, email marketing and digital advertising. The successful candidate will plan and schedule content, manage digital campaigns and identify opportunities for The Kirkwood to better reach new and existing audiences, increase engagement and encourage people to support The Kirkwood.
Working closely with colleagues, the Digital Marketing Officer will turn campaign objectives and marketing plans into effective digital activity. They will coordinate the publication of content, ensure digital channels are accurate and up to date, and help maintain a consistent brand and tone of voice across all platforms.
The successful candidate will monitor the performance of digital activity, use analytics and audience insights to understand what works well, and make recommendations to improve future campaigns. They will also keep up to date with developments in digital marketing and identify new opportunities to strengthen The Kirkwood's online presence.
The role will involve working collaboratively with teams across The Kirkwood, including fundraising and events, retail and clinical services, to ensure digital marketing supports organisational priorities. The successful candidate will be organised, creative and proactive, with a strong understanding of digital channels and how they can be used to achieve marketing objectives.
As an employee, you will be offered a range of benefits, including 27 days holiday (pro rata for part time staff), access to our Employee Assistance Programme, high-quality, low-cost meals at our Dalton site and complementary therapies. NHS Pensions are also transferable for those already contributing.
The Kirkwood provide specialist care, free of charge, to adults in Kirklees with advanced, progressive illnesses at any time from diagnosis to the end of life, respecting their individual needs and wishes. Care and support are also provided for their family members, friends, and carers, both during the illness and after death. Through education, training, and partnership with others, we improve care for everyone affected by a life limiting illness.
Please note, we reserve the right to close this vacancy early if we receive sufficient applications.
Job Ref: 267
Digital Media & Marketing Officer in Huddersfield employer: The Kirkwood
The Kirkwood is an exceptional employer, dedicated to providing outstanding specialist palliative care in Kirklees. With a strong focus on employee well-being, we offer generous benefits such as 27 days of holiday, access to an Employee Assistance Programme, and opportunities for professional growth through education and training initiatives. Our inclusive and compassionate work culture ensures that every team member feels valued and empowered to make a meaningful difference in the lives of patients and their families.
