At a Glance
- Tasks: Lead innovative marketing strategies to enhance the School's reputation and engage with the community.
- Company: The King’s School Canterbury, a forward-thinking institution with a vibrant culture.
- Benefits: Competitive salary, professional development, and a chance to shape the future of education.
- Other info: Join a passionate team dedicated to excellence and innovation in education.
- Why this job: Make a real impact in a dynamic environment while attracting the next generation of pupils.
- Qualifications: Proven experience in marketing and communications, with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
The Marketing and Communications Team at The King’s School Canterbury plays a central role in shaping the School’s reputation, driving pupil recruitment, and strengthening engagement across its global community. The team integrates brand, admissions, digital strategy, and internal communications to shape King’s external presence and foster strong internal engagement.
The School has experienced significant growth in recent years, including expansion in the day pupil market. This momentum is reflected in innovations such as flexi-boarding, the opening of a new Day House, and a recently announced partnership with Spring Grove Prep School - all signalling its forward-looking and accessible approach.
In an increasingly competitive and digitally disrupted environment, the Marketing Team is focused on ensuring King’s remains visible, distinctive, and compelling to prospective families. Marketing is closely aligned with Admissions, supporting enquiry generation, event attendance, and conversion throughout the recruitment journey. Recent activity has driven strong growth in digital engagement, including a step-change in social media reach and expanded use of video and campaign content.
Looking ahead, priorities include optimising for AI and search, refining a more vibrant and engaging social media presence, and building stronger earned media. Alongside this, the team continues to deliver high-quality, multi-channel campaigns that bring the King’s story to life with clarity and impact.
The School now seeks an outstanding Director of Marketing and Communications to lead this next phase. This senior role spans King’s Senior School, Junior King’s, the International College, and the wider family of overseas schools. Working closely with senior leadership, governors, and Admissions - and supported by a Head of Marketing, Graphic Designer, and Content Creator - the Director will deliver a fully integrated, insight-led strategy, combining creativity with measurable impact.
Success will depend on agility, collaboration, and a clear focus on outcomes: attracting the next generation of pupils, strengthening reputation, and ensuring King’s stands out on a global stage.
The King’s School is committed to ensuring the highest levels of safeguarding and promoting the welfare of our pupils, and we expect all our staff and volunteers to share this commitment. We adopt a fair, robust and consistent recruitment process which is in line with the statutory Keeping Children Safe in Education guidance. This includes online checks for shortlisted candidates. All offers of employment are subject to an Enhanced DBS check, references, and where applicable, a prohibition from teaching check.
Director of Marketing and Communications in Kent employer: The King's School, Canterbury
The King’s School Canterbury is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. With a strong commitment to employee growth and development, the school provides opportunities for professional advancement while fostering a culture of innovation and inclusivity. Located in a historic and vibrant setting, employees benefit from a supportive community that values their contributions and prioritises the welfare of both staff and pupils.
Contact Details:
The King's School, Canterbury Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing and Communications in Kent
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector, especially those who know The King’s School. A friendly chat can open doors and give you insider info that could make all the difference.
✨Tip Number 2
Show off your creativity! Prepare a portfolio or presentation that highlights your past marketing successes. Tailor it to reflect how you can elevate The King’s School’s brand and communications strategy.
✨Tip Number 3
Stay updated on trends! Familiarise yourself with the latest in digital marketing, AI, and social media strategies. Being knowledgeable about current trends will show that you’re ready to lead the charge at The King’s School.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of The King’s School community.
We think you need these skills to ace Director of Marketing and Communications in Kent
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Director of Marketing and Communications role. Highlight your achievements in brand management, digital strategy, and engagement initiatives to show us you’re the perfect fit!
Showcase Your Creativity:This role is all about creativity and impact, so don’t hold back! Include examples of successful campaigns you've led or innovative strategies you've implemented. We want to see how you can bring the King’s story to life in a compelling way.
Be Data-Driven:We love a good story, but we also want to see the numbers behind it! When discussing your past work, include metrics that demonstrate your success in driving engagement and recruitment. This will help us understand the measurable impact you can bring to our team.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it’s super easy to do!
How to prepare for a job interview at The King's School, Canterbury
✨Know the King's Story
Before your interview, dive deep into The King’s School Canterbury's history, values, and recent developments. Understanding their unique story will help you articulate how your vision aligns with their mission and how you can contribute to their growth.
✨Showcase Your Digital Savvy
Given the emphasis on digital engagement, be prepared to discuss your experience with social media strategies, AI optimisation, and multi-channel campaigns. Bring examples of past successes that demonstrate your ability to drive engagement and conversion in a competitive landscape.
✨Emphasise Collaboration
This role requires working closely with various stakeholders. Highlight your experience in cross-functional collaboration and how you've successfully led teams to achieve common goals. Be ready to share specific instances where teamwork led to impactful outcomes.
✨Prepare Insight-Led Strategies
Think about how you would approach creating an insight-led marketing strategy for The King’s School. Prepare to discuss your methods for gathering insights, measuring impact, and adapting strategies based on data. This will show your strategic thinking and alignment with their goals.
