At a Glance
- Tasks: Lead innovative marketing strategies to enhance the School's reputation and engage with the community.
- Company: The King’s School Canterbury, a forward-thinking educational institution.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Join a collaborative team focused on creativity and measurable outcomes.
- Why this job: Shape the future of education marketing and make a real impact on pupil recruitment.
- Qualifications: Proven experience in marketing leadership and strategic communication skills.
The predicted salary is between 75000 - 100000 € per year.
The Marketing and Communications Team at The King’s School Canterbury plays a central role in shaping the School’s reputation, driving pupil recruitment, and strengthening engagement across its global community. The team integrates brand, admissions, digital strategy, and internal communications to shape King’s external presence and foster strong internal engagement.
The School has experienced significant growth in recent years, including expansion in the day pupil market. This momentum is reflected in innovations such as flexi-boarding, the opening of a new Day House, and a recently announced partnership with Spring Grove Prep School - all signalling its forward-looking and accessible approach.
In an increasingly competitive and digitally disrupted environment, the Marketing Team is focused on ensuring King’s remains visible, distinctive, and compelling to prospective families. Marketing is closely aligned with Admissions, supporting enquiry generation, event attendance, and conversion throughout the recruitment journey. Recent activity has driven strong growth in digital engagement, including a step-change in social media reach and expanded use of video and campaign content.
Looking ahead, priorities include optimising for AI and search, refining a more vibrant and engaging social media presence, and building stronger earned media. Alongside this, the team continues to deliver high-quality, multi-channel campaigns that bring the King’s story to life with clarity and impact.
The School now seeks an outstanding Director of Marketing and Communications to lead this next phase. This senior role spans King’s Senior School, Junior King’s, the International College, and the wider family of overseas schools. Working closely with senior leadership, governors, and Admissions - and supported by a Head of Marketing, Graphic Designer, and Content Creator - the Director will deliver a fully integrated, insight-led strategy, combining creativity with measurable impact.
Success will depend on agility, collaboration, and a clear focus on outcomes: attracting the next generation of pupils, strengthening reputation, and ensuring King’s stands out on a global stage.
The King’s School is committed to ensuring the highest levels of safeguarding and promoting the welfare of our pupils, and we expect all our staff and volunteers to share this commitment. We adopt a fair, robust and consistent recruitment process which is in line with the statutory Keeping Children Safe in Education guidance. This includes online checks for shortlisted candidates. All offers of employment are subject to an Enhanced DBS check, references, and where applicable, a prohibition from teaching check.
Director of Marketing and Communications employer: The King's School, Canterbury
The King’s School Canterbury is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. With a strong commitment to employee growth, the school provides opportunities for professional development and innovation in marketing strategies, all while being part of a prestigious institution that values its community and reputation. Located in a historic setting, employees enjoy a supportive culture that prioritises safeguarding and welfare, making it a rewarding place to contribute to shaping the future of education.
Contact Detail:
The King's School, Canterbury Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing and Communications
✨Tip Number 1
Network like a pro! Reach out to current or former employees at The King’s School Canterbury on LinkedIn. A friendly chat can give us insider info about the culture and what they’re really looking for in a Director of Marketing and Communications.
✨Tip Number 2
Show off your creativity! Prepare a mini marketing campaign idea that aligns with King’s vision. This will not only demonstrate your skills but also show us that you’re genuinely interested in making an impact right from the get-go.
✨Tip Number 3
Be ready to discuss data! Brush up on how you’ve used insights to drive marketing strategies in the past. We want to see how you can combine creativity with measurable outcomes to attract the next generation of pupils.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the team at The King’s School Canterbury.
We think you need these skills to ace Director of Marketing and Communications
Some tips for your application 🫡
Read the Job Description Thoroughly:Before you dive into your application, take a good look at the job description. It’s packed with info about what we’re looking for in a candidate, so make sure you understand the role and how your skills fit in.
Showcase Your Creativity:As the Director of Marketing and Communications, creativity is key! Use your application to demonstrate your innovative ideas and how you’ve successfully implemented them in past roles. We want to see your unique flair!
Tailor Your Application:Don’t just send a generic application. Tailor your CV and cover letter to highlight experiences that align with our goals at The King’s School. Make it clear why you’re the perfect fit for this role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, you’ll find all the details you need right there!
How to prepare for a job interview at The King's School, Canterbury
✨Know the King's Story
Before your interview, dive deep into the history and values of The King’s School Canterbury. Understand their recent innovations and how they’ve shaped the school’s reputation. This will not only show your genuine interest but also help you align your vision with theirs.
✨Showcase Your Digital Savvy
Given the emphasis on digital engagement, be prepared to discuss your experience with social media strategies, AI optimisation, and multi-channel campaigns. Bring examples of past successes that demonstrate your ability to drive engagement and conversion in a competitive landscape.
✨Emphasise Collaboration
This role requires working closely with various stakeholders. Highlight your experience in collaborative projects, especially those involving senior leadership or cross-functional teams. Share specific instances where your teamwork led to measurable outcomes.
✨Prepare Insight-Led Strategies
Think about how you would approach creating an insight-led marketing strategy for the school. Be ready to discuss your methods for gathering insights and how you would use them to attract prospective families while enhancing the school's global presence.
