At a Glance
- Tasks: Lead digital communications and manage engaging content across various channels.
- Company: The King’s Fund, dedicated to improving health and care for over a century.
- Benefits: Flexible hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Join a passionate team committed to making a difference in society.
- Why this job: Shape the future of health and care while telling impactful stories.
- Qualifications: Experience in digital communications and strong leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
For over a century, The King’s Fund has worked to improve people’s health and care. We tackle the thorniest questions facing our health and care system, and in turn society. We do this through our research, analysis and insight; leadership and organisational development with health and care leaders; convening and events; and partnering with others. With bold thinking for better health, we’re on a mission to inspire hope and confidence that we can create a world where everyone lives a healthy life.
About the role
You’ll join us at a vital and exciting time, as we help to shape what the future of health and care looks like with our new strategy and a reshaped communications and engagement directorate.
We’re looking for a strategic and creative digital communications leader to join our team, overseeing our digital channels, including email, paid and social media. In this role, you will plan, produce and evaluate all kinds of digital content, ensuring it is engaging and accurate, and aligns with our strategic and income-generating goals. You'll work closely with colleagues across The King's Fund to find interesting stories to tell and use insight and data to craft the right assets for our audience and make improvements to our channels.
You’ll oversee the delivery of marketing and communications campaigns across multiple channels and enjoy both the creative and technical aspects of channel and community management. You'll be a compassionate and inspiring people manager and a confident communicator.
If you’re passionate about storytelling, data-driven strategy, and delivering meaningful results, we’d love to hear from you.
The Fund is committed to a hybrid working model that meets the organisation’s needs, while giving staff flexibility to choose between office and home working. Staff are expected to work a minimum of 40% from our central London office and are free to work more days from the office if they prefer.
Digital Channels Manager employer: The King's Fund
The King’s Fund is an exceptional employer, dedicated to improving health and care for over a century. With a strong commitment to employee growth, we offer a collaborative work culture that values creativity and strategic thinking, particularly in the role of Digital Channels Manager. Our hybrid working model provides flexibility, allowing you to balance office and home working while contributing to impactful projects that shape the future of health and care.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Channels Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The King's Fund and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The King's Fund are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The King's Fund on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The King's Fund. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Channels Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The King's Fund. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The King's Fund:Show us that you’ve done your homework! In your application, briefly mention what you admire about The King's Fund’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The King's Fund
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The King's Fund will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The King's Fund, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
