At a Glance
- Tasks: Drive brand visibility and customer engagement through innovative marketing campaigns.
- Company: Join Keyfix, a leader in masonry accessories within the Keystone Group.
- Benefits: Enjoy competitive salary, 32 days leave, and professional development opportunities.
- Other info: Inclusive culture with great career progression and employee benefits.
- Why this job: Make an impact in a dynamic industry while growing your marketing skills.
- Qualifications: Degree in Marketing or related field; experience in B2B marketing preferred.
The predicted salary is between 40500 - 49500 £ per year.
About the Role
As a Brand Executive you will play a key role in the development and execution of Keyfix's marketing strategies, enhancing brand visibility, and driving customer engagement across all high rise related masonry accessories.
This position requires a dynamic professional with a proven track record in B2B marketing, a solid understanding of the construction industry, and experience in managing integrated marketing campaigns.
Working alongside a Senior Marketing team you will support the planning, delivery and execution of key brand initiatives, ensuring projects are delivered on time, within budget and to a high standard.
Working Hours: Monday to Thursday 8.45am-5.00pm and Friday 8.45am-3.30pm | On site
Occasional travel within NI, GB & ROI will be expected to help support and facilitate customer related events.
What you'll be doing
Brand Campaigns - support the development and delivery of integrated marketing campaigns, taking ownership of specific activities and ensuring alignment with commercial objectives.
- Creative Development - conceptual idea generation of visual and messaging through to final implementation;
- Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
- Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
- Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
- Direct Mail - database management, production of mailing materials, organising fulfilment;
- Events - organising event and exhibition attendance and displays;
- Point of Sale - agreeing format and message, organising and approving design, production and distribution;
- Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
- PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
- Email marketing - plan and co-ordinate e-alert activity.
Support the coordination of effective product launch strategies.
Support the co-ordination of ongoing development of brand websites.
Responsible for the effective use of CRM to enhance customer and consumer communications.
To ensure the coordination of the apprenticeship support programme with customers.
Effectively manage the work of external agencies and suppliers - creative, PR, digital - to ensure timely delivery of projects to budget, deadline and standards required.
To complete any other task as is reasonably requested.
What we're looking for
- Bachelor's degree in Marketing, Business, or a related field.
- Recent relevant experience within a marketing or brand-focussed role within a manufacturing/construction related sector.
- Demonstrable experience managing social media channels and coordinating marketing campaigns.
- Knowledge of CRM platforms and email marketing tools.
- Ability to understand highly technical information and communicate it in a simplified, accessible way.
- Strong project management and organizational skills with the ability to prioritise a varied workload
- Passionate and hard-working with excellent communication and interpersonal skills.
What We Offer
- Opportunities for professional development and career progression
- A supportive, values-driven and inclusive working environment
- Competitive salary and benefits package
- 32 days annual leave, increasing with service
- Pension
- Life Assurance
- Healthcare Cashback Plan
- Enhanced Family Friendly policies
- Additional employee benefits including, access to our Cycle to Work Scheme, Employee Discount Scheme, Employee Recognition awards, Employee Assistance Programme.
- A bit about us
Keyfix, part of the Keystone Group of companies, specialises in the development of non-combustible masonry accessories and wall ties and fixings, complementing the complete cavity support solution for external masonry as part of the Keystone Group Steel Division.
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Brand Executive in Cookstown employer: THE KEYSTONE GROUP
The Keystone Group is an excellent employer, offering a dynamic work environment where sales professionals can thrive. With a strong focus on employee development and a culture that values teamwork and innovation, you will have ample opportunities to grow your career while making a meaningful impact in the building materials sector across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Executive in Cookstown
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THE KEYSTONE GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THE KEYSTONE GROUP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THE KEYSTONE GROUP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THE KEYSTONE GROUP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Executive in Cookstown
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THE KEYSTONE GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THE KEYSTONE GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about THE KEYSTONE GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THE KEYSTONE GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THE KEYSTONE GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THE KEYSTONE GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
