At a Glance
- Tasks: Drive marketing strategies to boost GovernorHub usage and engagement.
- Company: Join a socially conscious company dedicated to supporting school governance.
- Benefits: Flexible working, generous holiday allowance, free breakfast, and regular socials.
- Other info: Work remotely with occasional office days in London or Norwich.
- Why this job: Make a real impact in education while enjoying a fun and supportive work environment.
- Qualifications: 2+ years in B2B marketing with strong campaign delivery skills.
The predicted salary is between 37000 - 42000 € per year.
Salary: £37,000 - £42,000 per year
Hybrid: Twice per month in London or Norwich
The Company
At GovernorHub, we’re on a mission to support great governance in every school and trust. Supporting schools and boards runs in our DNA, and we already serve thousands of schools and trusts as part of The Key and as a sole supplier. Reporting to the Senior Marketing Manager (Group Marketing), this role owns the execution of GovernorHub marketing activity. Working closely with customer, product and content teams, you’ll ensure GovernorHub is loved, understood and actively used by its intended audiences. This is a senior delivery role requiring strong execution, organisation skills and cross‑functional collaboration.
The role
The Senior Marketing Executive is responsible for delivering the GovernorHub marketing strategy, with a focus on driving adoption, usage and trust lead generation. The Senior Marketing Executive will take ownership of:
- GovernorHub usage and engagement indicators
- Adoption of GovernorHub among target audiences including clerks, trust governance professionals and board members
- Quality and volume of trust governance professional leads, generated through outbound activity and relationship nurture
- Effectiveness and performance of GovernorHub marketing channels and campaigns
- Quality and consistency of communications supporting customer teams
Key responsibilities
- Deliver the GovernorHub marketing strategy in line with priorities set by the Senior Marketing Manager (Group Marketing)
- Own the execution of campaigns, communications and activity that drive GovernorHub adoption and usage
- Ensure GovernorHub marketing activity is timely, well‑coordinated and clearly aligned to commercial goals
Channels & engagement
- Own GovernorHub marketing channels, including email and in‑product engagement
- Plan and deliver GH member communications that support onboarding, engagement and retention
- Act as a key contributor to in‑product engagement activity, ensuring communications add value to the user experience
Lead generation & commercial support
- Plan and execute trust and TGP lead generation campaigns, including follow‑up and nurture activity
- Support sales, success and reseller teams with relevant communications, assets and insights
- Contribute to the planning of GovernorHub‑specific events and webinars, owning strategy and outcomes while supported in delivery
Performance & optimisation
- Track performance of GovernorHub marketing activity and report on results
- Capture insights from campaigns, events and engagement activity and feed learning back into the wider team and business where relevant
- Use data and feedback to continuously improve effectiveness and impact
Collaboration & ways of working
- Work closely with customer teams to align activity with pipeline and retention priorities
- Collaborate with GH product and content colleagues to ensure marketing reflects user needs and product value
- Maintain clear plans, documentation and reporting to support strong cross‑team collaboration
We’re looking for an experienced Senior Marketing Executive who has the following experience:
Essential
- 2+ years experience delivering B2B marketing activity with clear ownership and accountability
- Strong understanding of engagement, adoption and lead generation marketing
- Proven ability to deliver high‑quality campaigns and communications across multiple channels
- Excellent organisational skills and attention to detail
- Strong stakeholder management and collaboration skills
- Confidence using data to track performance and inform improvements
Nice to have
- Experience working with multi‑academy trusts, governance audiences or resellers
- Experience with Intercom or a similar platform
- Familiarity with Hubspot or similar marketing automation system
- Experience working closely with sales and customer success teams
Why work for us
We place huge importance on caring for and developing our people. If you join us, you can expect a good work‑life balance and the training and support you need to succeed in your role and continue to progress. We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials and much more. This role is based in London or Norwich, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole‑team office days.
Senior Marketing Executive (GovernorHub) employer: The Key Support Services
At GovernorHub, we pride ourselves on being an excellent employer that prioritises the well-being and development of our team. With a strong focus on work-life balance, flexible working arrangements, and a vibrant company culture, we ensure our employees have the support and resources they need to thrive. Our commitment to social responsibility, combined with generous benefits such as enhanced maternity pay and regular team socials, makes us a rewarding place to work for those passionate about making a difference in education.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive (GovernorHub)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with their needs. Keep it concise and engaging – you want to leave them wanting more!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Senior Marketing Executive (GovernorHub)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your B2B marketing experience and any specific campaigns you've led that align with GovernorHub's mission. We want to see how your skills can drive adoption and engagement!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about supporting governance in schools and how your experience makes you a perfect fit for our team. Let us know what excites you about this role at GovernorHub.
Showcase Your Data Skills:Since data-driven decisions are key in marketing, be sure to mention any experience you have with tracking performance and using insights to improve campaigns. We love candidates who can demonstrate their analytical skills and how they've used them in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at The Key Support Services
✨Know Your Stuff
Before the interview, dive deep into GovernorHub's mission and values. Understand their marketing strategy and how it aligns with their goal of supporting great governance in schools. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Campaign Success
Prepare specific examples of successful B2B marketing campaigns you've executed. Highlight your role in driving engagement and lead generation, and be ready to discuss the metrics that demonstrate your impact. This will illustrate your ability to deliver high-quality campaigns.
✨Collaboration is Key
Since this role involves cross-functional collaboration, think of instances where you've worked closely with sales, customer success, or product teams. Be ready to share how you navigated challenges and contributed to shared goals, showcasing your strong stakeholder management skills.
✨Data-Driven Mindset
GovernorHub values data-driven decision-making. Prepare to discuss how you've used data to track performance and inform improvements in your past roles. Bring examples of how insights from campaigns have led to optimised strategies, demonstrating your analytical skills.
