At a Glance
- Tasks: Lead impactful marketing campaigns that drive school engagement and growth.
- Company: Join a socially conscious organisation making a difference in education.
- Benefits: Flexible working, generous holiday, free breakfast, and regular socials.
- Other info: Work from anywhere in the UK with just two office days a month.
- Why this job: Make a real impact while developing your marketing skills in a supportive environment.
- Qualifications: Experience in B2B marketing, creativity, and strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Are you looking for a senior marketing executive role within a fast-growing business where people are at the heart of everything we do? Would you like to work within a socially conscious organisation that is making a real impact in the education sector?
The Key Group serves school leaders and trusts across the UK providing authoritative guidance and intuitive tools that support school leadership. We work across the full diversity of schools and locations, from small rural and coastal primaries to the largest trusts and local authorities in the country. We recognise that each school and trust is on a journey and school leaders need to identify their specific context, their own path and the next step in that journey. This process requires more than just shared values in a school, it requires the knowledge, data, context and confidence to bring others with you in effecting change.
The Senior Marketing Executive (Campaigns) is responsible for planning and delivering high-impact marketing campaigns that drive new school acquisition and upgrades across The Key. This role owns the campaigns engine — translating commercial priorities into clear, compelling and well-executed activity across core performance channels. Working closely with Schools Marketing, Sales and Brand & Partnerships, you will ensure campaigns are insight-led, commercially effective and consistently well delivered. This is a senior, hands‑on role that combines campaign planning with delivery oversight, ensuring campaigns contribute meaningfully to growth while reinforcing trust in the brand.
Key responsibilities
- Campaign strategy & planning
- Own the planning and delivery of acquisition and upgrade campaigns across The Key
- Translate commercial priorities into clear campaign roadmaps, briefs and sequencing
- Identify opportunities to test, learn and evolve campaign approaches over time
- Campaign delivery & optimisation
- Oversee end-to-end delivery of campaigns across core channels, ensuring activity is well-targeted and effective
- Ensure campaigns are delivered to a high standard and inline with brand guidelines
- Monitor performance and optimise campaign activity using insight and data
- Support the delivery of go-to-market strategies for new revenue lines and adjacencies
- Commercial collaboration
- Partner closely with inside sales to align campaigns with targeting, sequencing and handoffs, ensuring our conversion journeys are leveraging a combined campaign approach
- Collaborate with product and content teams to ensure campaigns clearly communicate product value and reflect deep audience understanding
- Performance & ways of working
- Own campaign reporting and insights, connecting activity to commercial outcomes
- Establish clear, repeatable ways of working for campaign planning, delivery and optimisation
- Act as a senior campaign specialist within the marketing team, supporting best practice and consistency
We’re looking for a Senior Marketing Executive who has the following experience:
Essential
- Experience delivering B2B marketing campaigns with commercial accountability
- Strong understanding of the customer lifecycle and performance marketing
- A high level of creativity in campaign thinking, with excellent copywriting skills and proven ability to deliver quality execution
- Proven ability to plan, deliver and optimise campaigns across multiple channels
- Strong judgement, prioritisation and delivery focus
- Excellent communication skills, with the ability to clearly articulate ideas and work collaboratively to secure cross‑functional buy‑in
Nice to have
- Experience in the education sector or in subscription/SaaS environments
- Experience working closely with sales teams
- Familiarity with Hubspot or other automation platforms
Why work for us
We place huge importance on caring for and developing our people. If you join us, you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials and much more. This role is based in London, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole‑team office days.
Senior Marketing Executive (Customer) employer: The Key Support Services
As a Strategic Finance Manager, you will thrive in a dynamic and supportive environment that prioritises employee development and work-life balance. Our company fosters a collaborative culture where your analytical skills will directly influence strategic decisions, while offering generous benefits such as flexible hours, enhanced maternity pay, and regular social events. Join us to be part of a forward-thinking team at the forefront of AI adoption in finance, with clear pathways for career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive (Customer)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Key Support Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Key Support Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Key Support Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Key Support Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive (Customer)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Key Support Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Key Support Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Key Support Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Key Support Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Key Support Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Key Support Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
