Sales Executive

Hybrid: London office, circa twice per month | up to £30,000 + commission | full time

Are you looking for a sales executive role in a fast-growing business where people are at the heart of everything we do?

Would you like to work within a socially conscious organisation that is making a real impact in the education sector?

The company

The Key is the country’s most trusted provider of knowledge and know-how to education leaders determined to make a difference. We provide authoritative, up-to-the-minute sector intelligence, tools, services and resources that give leaders the knowledge to act.

The role

We are looking for a Sales Executive to join our Customer Support and Self-Service Memberships team. As a Sales Executive at The Key, you will drive new acquisitions across non-member schools.

The Sales Executive will operate as a proactive outbound and inbound sales specialist, converting prospective leads, hosting engaging product demonstrations and cross-sells across the evolving product suite.

You will be responsible for:

Whitespace Prospecting & Lead Conversion

• Lead proactive outbound initiatives across untapped school networks to introduce non-member schools to the value of our platform.
• Convert inbound enquiries, marketing leads and trial users into happy, active membership accounts.
• Understand the unique challenges facing school leaders and showcase how our leadership, governance and compliance solutions make a real difference.

Consultative Sales Execution & ASP Maximisation

• Guide school decision-makers toward higher-tier packages that match their operational goals and support their leadership teams.
• Navigate commercial and product queries with confidence, building trust to secure long-term, lasting partnerships.
• Maximise average sales price (ASP) by clearly communicating the value of our integrated, multi-product offerings.

Product Demonstrations & Member Engagement

• Deliver engaging, interactive online demos and webinars tailored for Headteachers, MAT Executives, Trust Leaders and School Business Managers.
• Showcase new platform features and service launches to build excitement and awareness across prospective accounts.
• Bring automated compliance and guidance tools to life, demonstrating how we help schools save time and reduce administrative burden.

Portfolio Cross-Selling & Value Addition

• Spot cross-selling opportunities across our wider ecosystem of products (including The Key, GovernorHub, and Robin).
• Uncover multi-product opportunities during discovery conversations to boost overall deal value and deepen customer impact.
• Match specialised compliance and governance tools to the day-to-day operational needs of schools and academies.

Win-Back Strategy & Process Design

• Own and refine a structured, repeatable win-back strategy to re-engage former member schools and welcome them back.
• Analyse historical cancellation feedback to craft targeted, thoughtful outreach and time your messaging perfectly.
• Highlight recent platform upgrades and service improvements to re-ignite interest among lapsed accounts.

Marketing Collaboration & Frontline Feedback

• Work closely with marketing colleagues on campaign follow-ups, co-hosted webinars and seamless lead handoffs.
• Share frontline school feedback and buyer insights to help marketing create customer-facing content that truly resonates.
• Participate actively in joint win-back and product launch campaigns to drive optimal conversion rates.

Pipeline Rigour & CRM Management

• Keep an organised, accurate sales pipeline in Salesforce to track deal progression with full clarity.
• Forecast sales activity reliably against key performance indicators (KPIs) covering demos, conversions and revenue goals.
• Maintain high standards of data hygiene across customer records and daily CRM touchpoints.

The ideal person

Must have:

• Sales & Customer-Facing Track Record: 1+ years of experience in outbound sales, telesales or a customer-facing phone role.
• Executive Presentation Skills: Confidence to dial, present to, and run live software demonstrations or webinars for senior school leaders (e.g., Headteachers, Governors, Business Managers).
• Proactive Prospecting Drive: Self-starter attitude with the initiative to prospect into whitespace territory and open new business conversations.
• Process-Minded Approach: Enjoyment of building, testing and refining sales processes to establish repeatable workflows.
• Pipeline & CRM Discipline: Highly organised with disciplined habits regarding pipeline management and CRM tracking.
• Communication & Sector Passion: Exceptional written and verbal communication skills paired with a genuine desire to make a positive impact on schools.

Nice to have:

• Education Sector Knowledge: Prior understanding of the UK education landscape, school structures and leadership roles.
• Subscription & SaaS Sales: Previous experience selling SaaS platforms, membership subscriptions or recurring support services.
• Marketing Alignment Experience: Practical background working alongside marketing teams on joint campaigns and lead management.
• CRM System Experience: Practical proficiency with Salesforce and/or HubSpot platforms.

Why work for us

We place huge importance on caring for and developing our people. If you join us you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We are a socially conscious company, but one that also likes to have fun.

• We offer a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, and drinks, regular socials and much more.

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