At a Glance
- Tasks: Drive marketing strategies to boost GovernorHub adoption and engagement.
- Company: Join a socially conscious company dedicated to supporting school governance.
- Benefits: Enjoy flexible working, generous holiday, and regular socials.
- Other info: Work remotely with just two office days a month in London or Norwich.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: 2+ years in B2B marketing with strong campaign execution skills.
The predicted salary is between 37000 - 42000 £ per year.
Salary: £37,000 - £42,000 per year
Hybrid: Twice per month in London or Norwich
The Company
At GovernorHub, we’re on a mission to support great governance in every school and trust. Supporting schools and boards runs in our DNA, and we already serve thousands of schools and trusts as part of The Key and as a sole supplier.
Reporting to the Senior Marketing Manager (Group Marketing), this role owns the execution of GovernorHub marketing activity. Working closely with customer, product and content teams, you’ll ensure GovernorHub is loved, understood and actively used by its intended audiences. This is a senior delivery role requiring strong execution, organisation skills and cross-functional collaboration.
The role
The Senior Marketing Executive is responsible for delivering the GovernorHub marketing strategy, with a focus on driving adoption, usage and trust lead generation.
The Senior Marketing Executive will take ownership of:
- GovernorHub usage and engagement indicators
- Adoption of GovernorHub among target audiences including clerks, trust governance professionals and board members
- Quality and volume of trust governance professional leads, generated through outbound activity and relationship nurture
- Effectiveness and performance of GovernorHub marketing channels and campaigns
- Quality and consistency of communications supporting customer teams
Key responsibilities
- Deliver the GovernorHub marketing strategy in line with priorities set by the Senior Marketing Manager (Group Marketing)
- Own the execution of campaigns, communications and activity that drive GovernorHub adoption and usage
- Ensure GovernorHub marketing activity is timely, well-coordinated and clearly aligned to commercial goals
- Own GovernorHub marketing channels, including email and in-product engagement
- Plan and deliver GH member communications that support onboarding, engagement and retention
- Act as a key contributor to in-product engagement activity, ensuring communications add value to the user experience
- Plan and execute trust and TGP lead generation campaigns, including follow-up and nurture activity
- Support sales, success and reseller teams with relevant communications, assets and insights
- Contribute to the planning of GovernorHub-specific events and webinars, owning strategy and outcomes while supported in delivery
- Track performance of GovernorHub marketing activity and report on results
- Capture insights from campaigns, events and engagement activity and feed learning back into the wider team and business where relevant
- Use data and feedback to continuously improve effectiveness and impact
- Work closely with customer teams to align activity with pipeline and retention priorities
- Collaborate with GH product and content colleagues to ensure marketing reflects user needs and product value
- Maintain clear plans, documentation and reporting to support strong cross-team collaboration
We’re looking for an experienced Senior Marketing Executive who has the following experience:
Essential
- 2+ years experience delivering B2B marketing activity with clear ownership and accountability
- Strong understanding of engagement, adoption and lead generation marketing
- Proven ability to deliver high-quality campaigns and communications across multiple channels
- Excellent organisational skills and attention to detail
- Strong stakeholder management and collaboration skills
- Confidence using data to track performance and inform improvements
Nice to have
- Experience working with multi-academy trusts, governance audiences or resellers
- Experience with Intercom or a similar platform
- Familiarity with Hubspot or similar marketing automation system
- Experience working closely with sales and customer success teams
Why work for us
We place huge importance on caring for and developing our people. If you join us, you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials and much more. This role is based in London or Norwich, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole-team office days.
Senior Marketing Executive (GovernorHub) in Norwich employer: The Key Support Services
As a Strategic Finance Manager, you will thrive in a dynamic and supportive environment that prioritises employee development and work-life balance. Our company fosters a collaborative culture where your analytical skills will directly influence strategic decisions, while offering generous benefits such as flexible hours, enhanced maternity pay, and regular social events. Join us to be part of a forward-thinking team at the forefront of AI adoption in finance, with clear pathways for career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive (GovernorHub) in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Key Support Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Key Support Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Key Support Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Key Support Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive (GovernorHub) in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Key Support Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Key Support Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Key Support Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Key Support Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Key Support Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Key Support Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
