At a Glance
- Tasks: Drive marketing strategies to boost GovernorHub adoption and engagement.
- Company: Join a socially conscious company dedicated to supporting school governance.
- Benefits: Enjoy flexible working, generous holiday, and regular socials.
- Other info: Work hybrid in London or Norwich, with great career development opportunities.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: 2+ years in B2B marketing with strong campaign execution skills.
The predicted salary is between 37000 - 42000 € per year.
Salary: £37,000 - £42,000 per year
Hybrid: Twice per month in London or Norwich
The Company
At GovernorHub, we’re on a mission to support great governance in every school and trust. Supporting schools and boards runs in our DNA, and we already serve thousands of schools and trusts as part of The Key and as a sole supplier.
Reporting to the Senior Marketing Manager (Group Marketing), this role owns the execution of GovernorHub marketing activity. Working closely with customer, product and content teams, you’ll ensure GovernorHub is loved, understood and actively used by its intended audiences. This is a senior delivery role requiring strong execution, organisation skills and cross‑functional collaboration.
The role
The Senior Marketing Executive is responsible for delivering the GovernorHub marketing strategy, with a focus on driving adoption, usage and trust lead generation.
The Senior Marketing Executive will take ownership of:
- GovernorHub usage and engagement indicators
- Adoption of GovernorHub among target audiences including clerks, trust governance professionals and board members
- Quality and volume of trust governance professional leads, generated through outbound activity and relationship nurture
- Effectiveness and performance of GovernorHub marketing channels and campaigns
- Quality and consistency of communications supporting customer teams
Key responsibilities
- Deliver the GovernorHub marketing strategy in line with priorities set by the Senior Marketing Manager (Group Marketing)
- Own the execution of campaigns, communications and activity that drive GovernorHub adoption and usage
- Ensure GovernorHub marketing activity is timely, well‑coordinated and clearly aligned to commercial goals
- Own GovernorHub marketing channels, including email and in‑product engagement
- Plan and deliver GH member communications that support onboarding, engagement and retention
- Act as a key contributor to in‑product engagement activity, ensuring communications add value to the user experience
- Plan and execute trust and TGP lead generation campaigns, including follow‑up and nurture activity
- Support sales, success and reseller teams with relevant communications, assets and insights
- Contribute to the planning of GovernorHub‑specific events and webinars, owning strategy and outcomes while supported in delivery
- Track performance of GovernorHub marketing activity and report on results
- Capture insights from campaigns, events and engagement activity and feed learning back into the wider team and business where relevant
- Use data and feedback to continuously improve effectiveness and impact
- Work closely with customer teams to align activity with pipeline and retention priorities
- Collaborate with GH product and content colleagues to ensure marketing reflects user needs and product value
- Maintain clear plans, documentation and reporting to support strong cross‑team collaboration
We’re looking for an experienced Senior Marketing Executive who has the following experience:
Essential
- 2+ years experience delivering B2B marketing activity with clear ownership and accountability
- Strong understanding of engagement, adoption and lead generation marketing
- Proven ability to deliver high‑quality campaigns and communications across multiple channels
- Excellent organisational skills and attention to detail
- Strong stakeholder management and collaboration skills
- Confidence using data to track performance and inform improvements
Nice to have
- Experience working with multi‑academy trusts, governance audiences or resellers
- Experience with Intercom or a similar platform
- Familiarity with Hubspot or similar marketing automation system
- Experience working closely with sales and customer success teams
Why work for us
We place huge importance on caring for and developing our people. If you join us, you can expect a good work‑life balance and the training and support you need to succeed in your role and continue to progress. We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials and much more. This role is based in London or Norwich, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole‑team office days.
Senior Marketing Executive (GovernorHub) in London employer: The Key Support Services
At GovernorHub, we pride ourselves on being an excellent employer that prioritises the well-being and development of our team. With a strong focus on work-life balance, flexible working arrangements, and a vibrant company culture, we ensure our employees have the support and resources they need to thrive. Our commitment to social responsibility, combined with generous benefits such as enhanced maternity pay and regular team socials, makes us a rewarding place to work for those looking to make a meaningful impact in the education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive (GovernorHub) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their mission, especially around governance and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Marketing Executive (GovernorHub) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Executive role. Highlight your experience in B2B marketing and any specific campaigns you've led that align with our mission at GovernorHub.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use examples from your past work to show how you’ve successfully driven engagement and lead generation. We love seeing real results!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences stand out without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Key Support Services
✨Know Your Stuff
Before the interview, dive deep into GovernorHub's mission and values. Understand their marketing strategy and how it aligns with their goal of supporting great governance in schools. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Campaign Success
Prepare specific examples of successful B2B marketing campaigns you've executed. Highlight your role in driving engagement and lead generation, and be ready to discuss the metrics that demonstrate your impact. This will illustrate your ability to deliver high-quality campaigns.
✨Collaboration is Key
Since this role involves cross-functional collaboration, think of instances where you've worked closely with sales, customer success, or product teams. Be ready to share how you navigated challenges and ensured alignment across departments to achieve common goals.
✨Data-Driven Mindset
Emphasise your confidence in using data to track performance and inform improvements. Prepare to discuss how you've used insights from previous campaigns to optimise future marketing efforts. This will demonstrate your analytical skills and commitment to continuous improvement.
