At a Glance
- Tasks: Drive demand generation and marketing execution for an innovative AI product in education.
- Company: Join a socially conscious tech company transforming school compliance with AI.
- Benefits: Enjoy flexible working, generous holiday, free breakfast, and regular socials.
- Other info: Work hybrid in London, with opportunities for career growth and training.
- Why this job: Make a real impact in the education sector while developing your marketing skills.
- Qualifications: 2+ years in B2B marketing with strong copywriting and event delivery experience.
The predicted salary is between 50000 - 50000 £ per year.
Location: London, Hybrid
Salary: up to £50,000
12 month fixed term contract
About us
Robin offers schools and Trusts an AI-powered website compliance check and policy audit, with the ability to compare data across your Trust, and stay up-to-date all year round. We are using AI to diligently do those time-consuming tasks in schools and MATs that you'd rather not. Over 3,000 schools use Robin to save hours trawling through websites and documents, compare practice across a trust, and get ahead of website compliance — all year round.
About the role
Robin is an AI-powered website-compliance and governance product within The Key Group used by thousands of schools and trusts. As Robin scales, this hands-on, commercially-minded generalist role owns demand generation and day-to-day marketing execution, turning commercial goals into qualified pipeline and revenue. Operating closely with The Key’s centralised marketing, sales, and customer success teams, the role holder runs Robin's lead-generation engine and channels rather than operating as a standalone function.
Core responsibilities
- Trust Lead Generation
- Own Robin's events programme (both in-person and online) as the primary pipeline source, coordinating with The Key's broader events calendar to maximise a shared market presence.
- Run the demand-generation and preview demo engine to capture, nurture, and qualify marketing leads.
- Produce high-converting demo, preview, and pitch collateral to ensure a clean, well-tracked handover from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL).
- Direct-to-School (DTS) Channel Support
- Provide Robin-specific asset creation, copywriting, product input, and campaign execution support for campaigns owned by The Key’s marketing team.
- Collaborate with cross-functional internal teams to ensure the Robin product is represented clearly and effectively within the existing DTS motion.
- Support the smooth handover of incoming DTS leads into the appropriate sales routes by ensuring messaging, qualification, and follow-up paths are clear.
- Cross-Sell & Upsell Enablement
- Supply target segmentation data, campaign collateral, and the core narrative that drives the business cross-sell engine.
- Build lifecycle and upsell communications in close partnership with the Robin customer success team to equip sales reps with the tools required to act.
- Marketing Operations & Systems Management
- Own Robin’s active marketing automation workflows and customer journeys across group systems, specifically Intercom, HubSpot, and Salesforce.
- Maintain clean data reporting and lead attribution models to ensure all marketing activities remain measurable and visible.
- Champion AI literacy across the department, integrating automation and AI tools to optimise workflow efficiency and test new production methods.
- Brand & Product Marketing Execution
- Apply and protect Robin’s designated brand tone of voice consistently across all outward-facing communication channels.
- Lead product marketing campaigns for all new feature releases and execute content strategies shaped by the core marketing team.
Requirements
About you
We are looking for an organised and passionate Marketing Manager to join our marketing team, and play a key part in pipeline generation, revenue contribution and marketing operations quality.
Essential
- Commercial B2B Marketing: 2+ years of experience delivering B2B marketing with clear commercial and revenue accountability.
- Generalist Skillset: Proven execution across multiple disciplines, including demand generation, email campaigns, website/content, events, brand, product marketing, and sales enablement.
- Copywriting & Comms: Exceptional copywriting skills with the immediate capacity to absorb, apply, and carry a distinct brand tone of voice across campaigns and collateral.
- Events Delivery: Hands-on experience delivering webinars, customer events, conferences, or dedicated lead-generation gatherings.
- Systems Fluency: Confident managing marketing automation using HubSpot/Intercom, alongside a data-driven mindset comfortable with reporting systems.
- Project Agile Mindset: A versatile, highly organised "plate-spinner" who can balance strategic priorities with immediate, hands-on asset production.
Desirable
- Education Sector Insights: Prior experience marketing to schools, Multi-Academy Trusts (MATs), governance bodies, or operating within the EdTech sector.
- Audience Understanding: Strong grasp of how school leaders, trust executives, and educational stakeholders think, buy, and respond to commercial messaging.
- Multi-Product CRM Environments: Familiarity navigating Salesforce networks within a multi-product or cross-sell corporate environment.
- AI Literacy: Active, practical use of generative AI tools to accelerate work output and test innovative workflows.
Benefits
Why work for us
We place huge importance on caring for and developing our people. If you join us, you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials and much more. This role is based in London, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole-team office days.
Interview process
- Phone screen
- First Stage
- Second Interview with task
Marketing Manager (Robin) - FTC in London employer: The Key Support Services
At Robin, we pride ourselves on being an exceptional employer that values the growth and well-being of our team members. With a strong focus on work-life balance, flexible working arrangements, and a supportive culture, we empower our employees to thrive both personally and professionally. Located in London, our vibrant office environment fosters collaboration and creativity, while our commitment to social responsibility ensures that you can take pride in the meaningful impact of your work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Robin) - FTC in London
✨Dive into Local Events
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We think you need these skills to ace Marketing Manager (Robin) - FTC in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at The Key Support Services from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at The Key Support Services specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at The Key Support Services
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at The Key Support Services, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show The Key Support Services you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure The Key Support Services that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for The Key Support Services, so think on your feet and don't hesitate to showcase your creativity!
