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- Tasks: Lead PR campaigns and transform Crufts into a lifestyle brand for dog lovers.
- Company: Join the iconic Crufts team, celebrating dogs and connecting with millions.
- Benefits: Competitive salary, hybrid work, and a chance to shape a cultural shift.
- Why this job: Be a bold storyteller and make Crufts a year-round icon.
- Qualifications: 8+ years in PR, strong media relations, and a passion for dogs.
- Other info: Collaborative environment with opportunities for creativity and impact.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Senior Brand PR and Communications Manager – Crufts
Location: London & Hybrid (2 days a week)
Department: Revenue & Brand
Reports to: Head of Crufts (Revenue & Brand)
Salary: Competitive – Band 6
Are you a bold brand storyteller with a passion for dogs and lifestyle media? Crufts is on a mission to evolve from a four-day event into an \”always-on\” destination brand for dog lovers across the UK-and we\’re looking for a visionary Senior Brand PR & Communications Manager to lead the charge.
This is a unique opportunity to shape the future of one of the UK\’s most iconic brands, transforming Crufts into a household name that resonates with every dog owner, every day of the year.
About the Role
You\’ll be the driving force behind Crufts\’ brand transformation – developing and delivering integrated PR and communications strategies that:
- Position Crufts as a lifestyle brand beyond the event
- Lead high-impact campaigns across TV, radio, print, and digital
- Build thought leadership and expand media relationships
- Create compelling narratives that attract new audiences
- Manage PR for the annual Crufts event, including press briefings and live support
- Develop influencer and celebrity strategies to boost engagement
- Align storytelling with marketing goals across acquisition, retention, and conversion
What You\’ll Be Responsible For
- Leading omnichannel PR campaigns and digital-first executions
- Acting as spokesperson and media contact for high-profile opportunities
- Creating communication toolkits and experiential activations
- Collaborating with marketing, sponsors, and agencies for integrated delivery
- Tracking performance against OKRs and reporting to senior leadership
What You\’ll Bring
- 8+ years in strategic communications, PR, and media relations
- Proven experience repositioning established brands
- Strong editorial and content creation skills across digital platforms
- Hands-on experience with social media and omnichannel campaigns
- A network of media contacts and influencer relationships
- CIPR/PRCA qualification or equivalent (Desirable)
- Bachelor\’s degree in Communications, Journalism, Marketing, or PR (Desirable)
- Experience in the pet industry or lifestyle sectors (Desirable)
- Master\’s degree in a relevant field (Desirable)
- Background in experiential PR and celebrity engagement (Desirable)
Why Join Us?
This is more than a PR role – it\’s a chance to lead a cultural shift. You\’ll be part of a passionate team, shaping a brand that celebrates dogs, drives national conversation, and connects with millions. If you\’re ready to make Crufts a year-round icon, we\’d love to hear from you.
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Senior Brand PR and Comms Manager - Crufts employer: The Kennel Club
Contact Detail:
The Kennel Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand PR and Comms Manager - Crufts
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance for an interview or informal chat, let your passion for dogs and lifestyle media shine through. Share your ideas on how you’d transform Crufts into an 'always-on' brand – it’ll make you memorable!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Crufts, and express your interest. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our platform can give you an edge, as we’re all about connecting passionate candidates with their dream roles.
We think you need these skills to ace Senior Brand PR and Comms Manager - Crufts
Some tips for your application 🫡
Show Your Passion for Dogs: When you're writing your application, let your love for dogs shine through! We want to see how your passion aligns with Crufts' mission to celebrate our furry friends all year round.
Craft a Compelling Narrative: Just like in PR, storytelling is key. Use your application to weave a narrative about your experience and how it makes you the perfect fit for this role. Make it engaging and memorable!
Highlight Relevant Experience: Make sure to showcase your 8+ years in strategic communications and any experience in the pet or lifestyle sectors. We’re looking for someone who can hit the ground running, so don’t hold back on those achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The Kennel Club
✨Know Your Brand Inside Out
Before the interview, dive deep into Crufts' history, values, and recent campaigns. Understand their mission to evolve into an 'always-on' brand for dog lovers. This knowledge will help you demonstrate your passion and alignment with their vision.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully crafted compelling narratives in previous roles. Highlight specific campaigns where your storytelling made a significant impact. This is crucial for a role focused on brand transformation and audience engagement.
✨Be Ready to Discuss Omnichannel Strategies
Familiarise yourself with omnichannel PR campaigns and be prepared to discuss your experience with them. Think about how you can apply these strategies to position Crufts as a lifestyle brand beyond the event.
✨Network Like a Pro
Since this role involves building media relationships, come equipped with insights about your existing network. Share how you’ve leveraged these connections in the past to boost brand visibility and engagement, especially in the pet or lifestyle sectors.
