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- Tasks: Lead PR strategies to transform Crufts into a lifestyle brand for dog lovers.
- Company: Join a passionate team at Crufts, one of the UK's most iconic brands.
- Benefits: Competitive salary, hybrid work model, and opportunity to shape a cultural shift.
- Why this job: Make a real impact by connecting with millions of dog owners year-round.
- Qualifications: 8+ years in PR, strong storytelling skills, and media relationships.
- Other info: Exciting chance to work in a dynamic environment with a focus on dogs and lifestyle.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Location: London & Hybrid (2 days a week)
Department: Revenue & Brand
Reports to: Head of Crufts (Revenue & Brand)
Salary: Competitive - Band 6
Are you a bold brand storyteller with a passion for dogs and lifestyle media? Crufts is on a mission to evolve from a four-day event into an "always-on" destination brand for dog lovers across the UK - and we're looking for a visionary Senior Brand PR & Communications Manager to lead the charge. This is a unique opportunity to shape the future of one of the UK's most iconic brands, transforming Crufts into a household name that resonates with every dog owner, every day of the year.
About the Role
- You'll be the driving force behind Crufts' brand transformation - developing and delivering integrated PR and communications strategies that:
- Position Crufts as a lifestyle brand beyond the event
- Lead high-impact campaigns across TV, radio, print, and digital
- Build thought leadership and expand media relationships
- Create compelling narratives that attract new audiences
- Manage PR for the annual Crufts event, including press briefings and live support
- Develop influencer and celebrity strategies to boost engagement
- Align storytelling with marketing goals across acquisition, retention, and conversion
What You'll Be Responsible For
- Leading omnichannel PR campaigns and digital-first executions
- Acting as spokesperson and media contact for high-profile opportunities
- Creating communication toolkits and experiential activations
- Collaborating with marketing, sponsors, and agencies for integrated delivery
- Tracking performance against OKRs and reporting to senior leadership
What You'll Bring
- 8+ years in strategic communications, PR, and media relations
- Proven experience repositioning established brands
- Strong editorial and content creation skills across digital platforms
- Hands-on experience with social media and omnichannel campaigns
- A network of media contacts and influencer relationships
- CIPR/PRCA qualification or equivalent (Desirable)
- Bachelor's degree in Communications, Journalism, Marketing, or PR (Desirable)
- Experience in the pet industry or lifestyle sectors (Desirable)
- Master's degree in a relevant field (Desirable)
- Background in experiential PR and celebrity engagement (Desirable)
Why Join Us?
This is more than a PR role - it's a chance to lead a cultural shift. You'll be part of a passionate team, shaping a brand that celebrates dogs, drives national conversation, and connects with millions. If you're ready to make Crufts a year-round icon, we'd love to hear from you.
Senior Brand PR and Comms Manager - Crufts in London employer: The Kennel Club
Contact Detail:
The Kennel Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand PR and Comms Manager - Crufts in London
✨Tip Number 1
Network like a pro! Attend industry events, connect with fellow dog lovers, and engage with PR professionals. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your passion for dogs! When you get the chance to chat with potential employers, share your love for pets and how it aligns with their brand. Authenticity goes a long way in making a memorable impression.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Crufts, and express your interest. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Utilise our website to apply directly! We’ve got loads of resources to help you ace your interviews and stand out from the crowd. Let’s make your dream job a reality together!
We think you need these skills to ace Senior Brand PR and Comms Manager - Crufts in London
Some tips for your application 🫡
Show Your Passion for Dogs: When you're writing your application, let your love for dogs shine through! We want to see how your passion aligns with Crufts' mission to be a year-round destination for dog lovers. Share any relevant experiences or stories that highlight your enthusiasm.
Craft a Compelling Narrative: Just like we aim to create compelling narratives for Crufts, your application should tell a story too. Make sure to weave in your professional journey, showcasing how your skills and experiences make you the perfect fit for this role. Keep it engaging!
Highlight Your PR Expertise: We’re looking for someone with solid PR experience, so don’t hold back! Detail your past campaigns, media relations, and any innovative strategies you've implemented. This is your chance to show us how you can lead high-impact communications for Crufts.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. We can’t wait to hear from you!
How to prepare for a job interview at The Kennel Club
✨Know Your Brand Inside Out
Before the interview, dive deep into Crufts' history, values, and recent campaigns. Understand their mission to evolve into an 'always-on' brand for dog lovers. This knowledge will help you demonstrate your passion and alignment with their vision.
✨Showcase Your Storytelling Skills
Prepare examples of how you've crafted compelling narratives in previous roles. Highlight specific campaigns where your storytelling made a significant impact. This is crucial for a role focused on brand transformation and engaging new audiences.
✨Be Ready to Discuss Media Relationships
Since this role involves building media relationships, come prepared with insights about your existing network. Share how you've leveraged these connections in past PR campaigns, especially in lifestyle or pet sectors, to drive engagement.
✨Align Your Experience with Their Goals
Think about how your 8+ years in strategic communications can directly contribute to Crufts' objectives. Be ready to discuss how your skills in omnichannel campaigns and influencer strategies can help position Crufts as a leading lifestyle brand.
