At a Glance
- Tasks: Lead the marketing strategy and own the brand narrative for an innovative AI marketing company.
- Company: Join KEENFOLKS X_, a cutting-edge AI-native global marketing network.
- Benefits: Enjoy high autonomy, influence, and the chance to shape a unique brand story.
- Other info: Work in a fast-paced, dynamic environment with global reach and exciting growth opportunities.
- Why this job: Make a real impact in the AI marketing space and elevate your career.
- Qualifications: 10+ years in senior B2B marketing roles with proven brand-building experience.
The predicted salary is between 80000 - 120000 £ per year.
ABOUT KEENFOLKS X_ is an AI-native global marketing network at the intersection of artificial intelligence, data, creativity, customer experience, and marketing technology. We don't operate like a traditional agency. We build AI Growth Systems — intelligent ecosystems that connect data, automation, workflows, and creative intelligence to help enterprise brands grow in the Age of Intelligence. Our proprietary frameworks — Integrative AI® and K_OS — represent a new model for how modern brands approach marketing: connected, intelligent, and built for scale. We work with global enterprise clients across multiple markets, with teams and capabilities spanning London, Barcelona, Miami, Mexico and beyond. We are ambitious, fast-moving, and deeply committed to building something genuinely different. If you want to put your fingerprint on the narrative of one of the most interesting AI marketing companies in the world right now, this is that opportunity.
THE OPPORTUNITY We are looking for an experienced senior marketing leader to join KEENFOLKS X_ as Fractional Chief Marketing Officer. This is a strategic, high-autonomy role designed for someone who wants real ownership. This is not an execution role. Day-to-day marketing operations are led by our Marketing Manager. Your job is to set the direction, own the narrative, and be the credible senior face of marketing when it matters — with leadership, partners, press, and the broader market. You will report directly to the CEO, and operate at the intersection of brand, strategy, PR, and commercial growth. You will have genuine influence over how KEENFOLKS X_ positions itself in the global AI marketing conversation — and the autonomy to make that positioning count.
WHAT YOU WILL DO
- Own the Narrative– Be the custodian of the KEENFOLKS X_ brand story — Integrative AI®, K_OS, AI-native global agency network — and ensure it lands consistently across all channels and touchpoints.
- Define and evolve the marketing positioning framework in partnership with the CEO.
- Set the standard for messaging quality, tone of voice, and strategic coherence across the business.
Lead Marketing Performance
- Own the global marketing KPI framework and deliver board-level performance reporting monthly.
- Define the metrics that matter — pipeline influence, brand reach, share of voice, earned media, audience growth — and hold the business accountable to them.
- Partner with the Marketing Manager weekly to align priorities, unblock execution, and review the content and campaign pipeline.
Drive PR & Earned Media
- Lead the relationship with the PR agency: brief, prioritise, and maintain quality control.
- Ensure PR activity is strategically driven by the KEENFOLKS X_ narrative — not just reactive press releases.
- Identify proactive opportunities to insert the company into the global AI marketing conversation through credible, earned channels.
Represent the Brand at Senior Level
- Attend CMO dinners, partner conversations, investor touchpoints, and key global events as the senior marketing voice of KEENFOLKS X_.
- Build and maintain relationships with industry voices, media contacts, analysts, and strategic partners.
- Elevate KEENFOLKS X_'s visibility in the AI, B2B tech, and enterprise marketing conversation — globally.
WHAT WE ARE LOOKING FOR
- Experience– 10+ years in senior B2B marketing roles, with at least 3 years at CMO, VP Marketing, or equivalent level.
- Proven track record building and protecting brand narratives for high-growth or complex B2B tech companies.
- Experience leading PR agency relationships and driving earned media outcomes in competitive, noisy categories.
- Comfortable operating as a board-level marketing voice — presenting performance, influencing strategy, and owning KPIs.
- Previous fractional, advisory, or portfolio experience is a strong advantage — you understand how to deliver impact without full-time bandwidth.
Background We are most interested in candidates who come from one or more of the following:
- B2B SaaS scale-ups (Series B–D) where you owned the full marketing function.
- MarTech, AI/ML platforms, or enterprise data companies where narrative and positioning were commercially critical.
- Global digital agencies or AI-native consultancies at a senior leadership level.
- Big-4 or strategy consulting firms where you built or led a marketing transformation practice.
- Fractional CMO networks or portfolio marketing leadership across multiple clients.
Skills & Mindset
- Exceptional strategic thinker who can connect brand narrative to commercial outcomes.
- Strong communicator — written and verbal — with the gravitas to represent the company externally.
- Genuine fluency with AI, data, and marketing technology — not just familiarity, but real conviction.
- Comfortable with ambiguity, fast pace, and operating in a company that is building and evolving in real time.
- Systems-oriented: you think about how things connect, not just how individual tactics perform.
- Highly autonomous — you do not need to be managed; you need to be given the space to lead.
Fractional CMO in London employer: The Keenfolks
At KEENFOLKS X_, we pride ourselves on being an innovative and forward-thinking employer, offering a unique opportunity for a Fractional CMO to shape the narrative of our AI-native marketing network. Our collaborative work culture fosters creativity and autonomy, allowing you to make a significant impact while working alongside global enterprise clients in vibrant locations like London and Barcelona. With a commitment to employee growth and a focus on building intelligent ecosystems, we provide a dynamic environment where your expertise can thrive and evolve.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional CMO in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry leaders, attend events, and join relevant online communities. The more people you know, the better your chances of landing that Fractional CMO role.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in AI, marketing tech, and brand strategy. Whether it's a blog post or a LinkedIn article, let your voice be heard in the global marketing conversation.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like KEENFOLKS X_, and express your interest in potential opportunities. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our innovative team at KEENFOLKS X_.
We think you need these skills to ace Fractional CMO in London
Some tips for your application 🫡
Show Your Unique Narrative:When you apply, make sure to highlight your unique story and experiences that align with our vision at KEENFOLKS X_. We want to see how your background in B2B marketing can contribute to our AI-native approach.
Be Strategic and Specific:In your application, focus on specific examples of how you've driven brand narratives and marketing performance in previous roles. We love seeing metrics and outcomes that demonstrate your impact!
Tailor Your Tone:Match your writing style to the tone we use in our job description. Show us that you understand the importance of messaging quality and strategic coherence by being clear and engaging in your application.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at The Keenfolks
✨Know the Brand Inside Out
Before your interview, dive deep into KEENFOLKS X_'s brand story and its unique frameworks like Integrative AI® and K_OS. Understand how these concepts fit into the broader AI marketing landscape, as this will help you articulate how you can own and evolve the narrative.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples from your past roles where you've successfully connected brand narratives to commercial outcomes. Highlight your experience in leading PR initiatives and how you've driven earned media results in competitive environments.
✨Demonstrate Your Autonomy
This role requires a high level of independence, so be ready to share instances where you've thrived without constant oversight. Discuss how you've set strategic directions and influenced key stakeholders in previous positions, showcasing your ability to operate at a board level.
✨Engage with Industry Trends
Stay updated on the latest trends in AI, B2B marketing, and technology. Be prepared to discuss how these trends impact the industry and how you envision positioning KEENFOLKS X_ within that context. This shows your genuine fluency and conviction in the field.
