Media Buyer & Advertising Account Manager
About The Kaizen
The Kaizen helps AI experts productize and scale. We help them build high-ticket offers, make their delivery repeatable, strengthen their positioning and build systems that bring qualified buyers into their calendar.
We’re looking for an experienced media buyer to take ownership of advertising delivery and grow with us.
The role
You’ll work directly with our founder to turn our clients’ business strategy into campaigns, creative and qualified sales opportunities.
Your responsibilities will include:
- Setting up advertising accounts, auditing existing campaigns and managing ongoing testing and optimisation.
- Developing creative angles, scripting ads and owning the editing process, either personally or with editing support.
- Testing offers and messaging, then making informed decisions about when to increase spend.
- Working with our team to improve landing pages, booking journeys and backend sales systems.
- Reporting on lead quality, booked calls, show rates, close rates and revenue alongside advertising metrics.
- Supporting clients through direct messaging and calls every two weeks.
- Helping create practical Ads Manager training, walkthroughs and SOPs.
For our done-for-you clients, you’ll manage campaigns and creative delivery. For our done-with-you clients, you’ll help with initial setup, then teach and support them to run their own campaigns.
Clients handle their own lead conversations and sales calls.
We want someone who can grow towards managing 5–10 accounts, with capacity and support agreed around the full workload.
Qualifications and experience
- Proven B2B lead generation experience, ideally for high-ticket services sold through calls.
- Relevant campaign results you can substantiate and explain your personal contribution to.
- Strong creative judgement and an understanding of offers, positioning and messaging.
- A clear process for testing, diagnosing bottlenecks and scaling campaigns.
- Organised account management and confident client communication.
- The ability to explain your process and teach it clearly.
Experience with AI and automation businesses is a bonus.
Compensation
Compensation and engagement terms will be agreed based on experience, scope and account capacity.
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