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For Companies At a Glance
- Tasks: Lead social media campaigns, create engaging content, and analyse performance metrics.
- Company: Join a dynamic team focused on aesthetics, health, and wellness marketing.
- Benefits: Enjoy flexible hybrid work, medical insurance, and a 401(k) plan.
- Why this job: Be part of a fast-paced environment where creativity meets data-driven strategies.
- Qualifications: Bachelor's degree in marketing with 3-10 years of B2C digital marketing experience required.
- Other info: Ideal for creative thinkers passionate about storytelling through visual content.
The predicted salary is between 68000 - 85000 £ per year.
Our client is currently seeking a Senior Social Media Marketing Manager for content creation, promotions, events, and marketing strategy meetings at the company's hub in Greater Boston.
Qualifications
This role is perfect for someone with a digital agency and/or in-house marketing background who thrives in a fast-paced environment. This person should be able to generate campaign status reports for executives that showcase campaign performance.
- Bachelor's degree in marketing, or a related field
- 3-10 plus years of experience in B2C digital marketing, preferably in the aesthetics, health, or wellness industry (open to Mid-Senior Level Talent)
Specific Responsibilities
- Content Creation
- Create beautiful imagery we can use across our digital platforms.
- Compile engaging videos for all phases of the customer lifecycle.
- Compile written content, infographics, polls, and other information to drive online conversations and conversions.
- Social Media Management
- Plan, manage, and execute organic social on Facebook, Instagram, YouTube and TikTok.
- Engage with followers, respond to inquiries, and foster relationships with the online community.
- Monitor social media trends and adjust strategies accordingly to maximize engagement.
- Generate insights and new ideas to increase our social followers and engagement.
- Analyze performance metrics and generate reports to assess the effectiveness of social media campaigns.
- Local Marketing Campaigns
- Assist with developing hyper-local campaigns utilizing a multi-channel approach to support both online and offline brand awareness and lead generation.
- Assist with promotional efforts like referral programs, loyalty incentives, in-clinic specials, and business referrals.
- Track the ROI of seasonal or local campaigns and adjust strategies based on performance data.
- Additional Marketing Activities
- Work with internal and external resources to create compelling content tailored to the local audience.
- Assist with selecting and managing influencers.
- Assist with initiatives across all PESO channels and the full customer lifecycle.
- Work with the CMO on developing awareness and lead generation plans and procedures that can be adapted locally to existing and new clinic locations.
- Prepare reports and surface insights to help guide successful marketing initiatives.
- Other duties as assigned.
Specific Requirements
- Bachelor's degree in marketing, or a related field
- 3-10 plus years of experience in B2C digital marketing, preferably in the aesthetics, health, or wellness industry (open to Mid-Senior Level Talent)
- Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns.
- Social experience on Meta including both Facebook and Instagram
- Creative thinker with a data-driven approach to marketing
- Creative mindset with a passion for storytelling through visual content.
- Intimate knowledge of the Meta platform
- Experience with social media scheduling software – Later or similar
- Experience running digital campaigns and preparing campaign performance reports
- Strong relationship management skills with the ability to build rapport with diverse audiences.
- Excellent proofreading abilities with a keen eye for detail.
- Expertise with video and image editing software, caption creation, intros/outros
- Experience presenting campaign planning and review decks a plus
- Proficiency in Adobe Creative Suite, particularly Photoshop and Premiere Pro for graphic design and video editing tasks, a plus.
- Experience with HubSpot CRM a big plus
- Experience with influencer marketing a big plus
- Expertise with HubSpot a big plus
- Experience utilizing GA4 for analytics and reporting purposes a plus
- Strong organizational skills and the ability to manage multiple projects simultaneously.
Senior Social Media Marketing Manager employer: The Judge Group
Contact Detail:
The Judge Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media marketing, especially on platforms like Facebook and Instagram. Being able to discuss current trends and how they can be applied to the role will show your passion and expertise.
✨Tip Number 2
Prepare a portfolio showcasing your previous successful campaigns, particularly those in the aesthetics, health, or wellness sectors. Highlight your creative content and any measurable results to demonstrate your impact.
✨Tip Number 3
Network with professionals in the industry, especially those who have experience in B2C digital marketing. Attend local events or webinars to connect with potential colleagues and learn more about the company culture.
✨Tip Number 4
Be ready to discuss your approach to data-driven marketing. Prepare examples of how you've used analytics tools like GA4 to inform your strategies and improve campaign performance.
We think you need these skills to ace Senior Social Media Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly in the aesthetics, health, or wellness industry. Use specific examples of successful campaigns you've managed to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for storytelling through visual content and your creative approach to social media management. Mention how your skills align with the company's goals and how you can contribute to their marketing strategy.
Showcase Your Portfolio: Include a link to your portfolio that showcases your best work in social media marketing. Highlight campaigns that resulted in increased engagement or brand awareness, especially those that utilised platforms like Facebook and Instagram.
Highlight Analytical Skills: Emphasise your ability to analyse performance metrics and generate insightful reports. Provide examples of how you've used data to inform your marketing strategies and improve campaign outcomes.
How to prepare for a job interview at The Judge Group
✨Showcase Your Portfolio
Prepare a strong portfolio that highlights your best social media campaigns. Include metrics and results to demonstrate your impact, especially in the aesthetics, health, or wellness industry.
✨Know the Platforms Inside Out
Familiarise yourself with the latest trends and features on Meta platforms like Facebook and Instagram. Be ready to discuss how you would leverage these for effective engagement and content creation.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you analyse performance metrics and adjust strategies based on data. Highlight any experience you have with tools like GA4 or HubSpot for analytics and reporting.
✨Engage with Storytelling
Emphasise your creative mindset and passion for storytelling through visual content. Share examples of how you've used compelling imagery and videos to drive online conversations and conversions.
