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- Tasks: Lead the marketing strategy and oversee B2C initiatives to boost brand awareness and customer loyalty.
- Company: Join a dynamic and growing company in the Boston region focused on innovative marketing solutions.
- Benefits: Enjoy a competitive salary, bonuses, flexible hybrid work, and comprehensive health benefits.
- Why this job: Be at the forefront of marketing innovation while mentoring a talented team in a vibrant culture.
- Qualifications: 8+ years in marketing with strong leadership skills and expertise in B2C strategies required.
- Other info: This is a direct hire opportunity with a focus on both strategic and hands-on marketing efforts.
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Our growing Boston Region Client is currently seeking a Head of Marketing to help scale their company and brand.
- This is a direct hire opportunity with competitive salary, bonus, and comprehensive package!
- Flexible hybrid with a mandatory weekly onsite marketing meeting.
As Head of Marketing, you will be responsible for developing and executing a comprehensive B2C marketing strategy that drives brand awareness, customer acquisition, and revenue growth.
The ideal candidate will serve as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with the company\’s growth, advertising, and brand objectives.
Responsibilities
- Develop and lead the overall marketing and brand strategy aligned with business goals and brand vision.
- Oversee all B2C marketing initiatives across print and digital.
- Drive customer acquisition, retention, and loyalty.
- Lead and mentor a cross-functional marketing team.
- Optimize the use of HubSpot CRM for campaign automation, segmentation, and analytics.
- Analyze market trends, customer insights, and competitive landscape to inform strategy.
- Manage marketing budgets, KPIs, and ROI reporting.
- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output
- Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms
- Be strategic AND heavily involved in day-to-day marketing requests across established and new stores.
Qualifications
- 8+ years of progressive marketing experience, with at least 4 years in a lead/senior/executive role.
- Proven success in B2C marketing for a growing mid-sized company.
- Hands-on expertise in marketing automation and analytics tools (ex: HubSpot CRM, Salesforce CRM, Zoho CRM).
- Strong analytical skills with a data-driven approach to decision-making.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Experience in scaling brands and building high-performing teams.
- Experienced in both Paid and Organic Social Media strategy, with expertise in the latest platforms and tools (ex: G4, Meta Ads Manager (Facebook, Instagram, Messenger), LinkedIn Campaign Manager, Hootsuite Ads, Sprout Social)
- BA in Marketing, Business, or related field (MBA preferred).
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Marketing Services
Referrals increase your chances of interviewing at The Judge Group by 2x
Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Disability insurance
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Head of Marketing employer: The Judge Group
Contact Detail:
The Judge Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2C marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Familiarise yourself with HubSpot CRM and other marketing automation tools mentioned in the job description. Consider taking a short course or certification to demonstrate your expertise and commitment to mastering these platforms.
✨Tip Number 3
Research the company’s current marketing strategies and campaigns. Be prepared to discuss how you can enhance their brand awareness and customer acquisition efforts during any interviews or networking opportunities.
✨Tip Number 4
Showcase your leadership skills by sharing examples of how you've successfully managed teams in the past. Highlight specific instances where your strategic decisions led to measurable improvements in marketing performance.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C marketing and leadership roles. Use specific examples that demonstrate your success in driving brand awareness and customer acquisition.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the company's goals. Mention your hands-on expertise with marketing automation tools like HubSpot CRM and your experience in scaling brands.
Showcase Analytical Skills: Emphasise your analytical skills by providing examples of how you've used data to inform marketing strategies. Discuss any experience you have with measuring KPIs and optimising marketing programmes.
Highlight Leadership Experience: Since this role involves leading a cross-functional team, be sure to highlight your leadership experience. Share specific instances where you've mentored teams or driven collaboration across departments.
How to prepare for a job interview at The Judge Group
✨Showcase Your Strategic Vision
As the Head of Marketing, you'll need to demonstrate your ability to develop and execute a comprehensive marketing strategy. Be prepared to discuss your past experiences in scaling brands and how you align marketing initiatives with business goals.
✨Highlight Your Leadership Skills
This role requires exceptional leadership and team management. Share examples of how you've successfully led cross-functional teams, mentored staff, and fostered collaboration to achieve marketing objectives.
✨Demonstrate Analytical Expertise
With a strong emphasis on data-driven decision-making, be ready to discuss your experience with marketing automation tools like HubSpot CRM. Prepare to explain how you've used analytics to inform strategies and measure campaign effectiveness.
✨Prepare for Market Insights Discussion
Understanding market trends and customer insights is crucial. Research the competitive landscape and be ready to share your thoughts on current industry trends, as well as how you would apply this knowledge to enhance the company's marketing efforts.
