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- Tasks: Manage our digital showroom and create standout car adverts.
- Company: Join a fast-moving, forward-thinking automotive company.
- Benefits: Competitive salary, discounts on vehicle parts, and 30 days holiday.
- Why this job: Combine your love for cars with digital marketing to make an impact.
- Qualifications: Strong reporting skills, Excel proficiency, and a passion for cars.
- Other info: Great career development opportunities in a dynamic environment.
The predicted salary is between 28800 - 43200 £ per year.
Love cars and have a knack for online platforms? We’re looking for an Auto Trader Marketing Executive to manage our digital showroom and make sure every vehicle we list stands out from the crowd.
In this pivotal role, you will be the guardian of our digital showroom. You’ll ensure our stock is displayed professionally, accurately, and competitively, directly impacting consumer engagement and helping us sell more cars.
Key Responsibilities- Your primary focus will be managing the day-to-day performance of our Auto Trader advertising portal across our dealerships.
- Oversee the prompt upload and removal of vehicles to maintain an accurate live stock position while eliminating duplicate listings.
- Manage stock contracts effectively, ensuring we stay within advertising allowances and maximise our package ROI.
- Create high-quality adverts with precise descriptions, pricing, and technical specifications that meet brand standards.
- Ensure every vehicle is supported by consistent, high-quality, and engaging photography.
- Regularly review metrics—including VDP views, enquiry rates, and conversion—to improve advert ranking and placement.
- Work closely with Sales Managers, Marketing teams, and Preparation Centres to ensure all stock is 'retail-ready' and presented perfectly.
- To succeed in this role, you should be a data-driven individual who understands the 'science' behind a great car advert.
- Strong reporting skills and proficiency in Excel to monitor spend and performance.
- A solid understanding of online marketing principles and consumer behaviour.
- Excellent verbal and written skills to craft compelling copy and collaborate with internal teams.
- A genuine interest in cars and an up-to-date understanding of the latest automotive trends.
- An eagle eye for accuracy to ensure our digital showroom is flawless.
This is an excellent opportunity for a Marketing Executive with a strong work ethic looking to join a fast moving and forward-thinking company where you can grow your future.
Hours: Full Time (9am – 5pm)
Location: Aberdeen
In return for your hard work and dedication, you have the opportunity to earn an excellent salary, plus lots of fantastic benefits:
- Preferential rates on vehicle parts purchases and servicing.
- Industry leading discounted Employee Car Scheme.
- 30 Day Holiday.
- Award winning In-house and manufacturer training.
- Cycle to work scheme.
- State of the arts dealership standards.
- High earning potential through commission or bonus.
- Some roles offer company car.
- Life assurance.
- Group contributory pension scheme.
- Careers development opportunities.
So… What happens next? Like the sound of this position? Once applied, our Recruitment Team will review your CV. If suitable, a member of the team will contact you to advise your CV has now been sent to the hiring manager.
Extra attention will be given to applications that include a cover letter stating three qualities that you can bring to the role.
Please note we can only accept applications from candidates who are eligible to work in the UK without Sponsorship. Verification of your Right to Work in the UK should be included with your application.
Benefits: Competitive salary and brilliant benefits.
Marketing Executive employer: The John Clark Motor Group
Contact Detail:
The John Clark Motor Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Get to know the company inside out! Research Auto Trader's values, recent news, and their digital showroom. This way, when you chat with them, you can show off your knowledge and passion for cars and online marketing.
✨Tip Number 2
Practice makes perfect! Prepare for potential interview questions by role-playing with a friend or in front of the mirror. Focus on how your skills align with managing the advertising portal and creating engaging adverts.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider tips and might even lead to a referral, which is always a bonus!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, include that cover letter highlighting your top three qualities – it’ll make you stand out from the crowd!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft a Compelling Cover Letter: Don’t skip the cover letter! It’s your chance to shine and show us why you’re the perfect fit for the Marketing Executive role. Make sure to highlight three key qualities that make you stand out, and relate them back to what we’re looking for in the job description.
Tailor Your CV: Your CV should be as unique as you are! Tailor it to reflect the skills and experiences that align with our needs. Focus on your digital marketing experience, reporting skills, and any relevant automotive knowledge to catch our eye.
Show Off Your Writing Skills: Since excellent verbal and written skills are a must, make sure your application is free from typos and grammatical errors. Use clear, engaging language that reflects your personality and showcases your ability to craft compelling copy.
Apply Through Our Website: We want to make this process as smooth as possible for you, so apply directly through our website. It’s the best way to ensure your application gets into the right hands quickly!
How to prepare for a job interview at The John Clark Motor Group
✨Know Your Cars
Brush up on your automotive knowledge before the interview. Being able to discuss the latest trends and models will show your genuine interest in cars, which is crucial for the Marketing Executive role.
✨Master the Metrics
Familiarise yourself with key performance indicators like VDP views and enquiry rates. Be ready to discuss how you would use data to improve advert ranking and placement, as this will demonstrate your data-driven mindset.
✨Craft Compelling Copy
Prepare examples of high-quality adverts you've created or worked on. Highlight your verbal and written skills by discussing how you can create engaging descriptions that meet brand standards.
✨Showcase Team Collaboration
Think of instances where you've worked closely with sales or marketing teams. Be prepared to share how you ensure stock is 'retail-ready' and presented perfectly, as teamwork is key in this role.
