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- Tasks: Manage and optimise PPC campaigns across major platforms like Google and YouTube.
- Company: Join one of Scotland’s largest motor retailing groups, John Clark Motor Group.
- Benefits: Enjoy 30 days holiday, discounted car schemes, and career development opportunities.
- Other info: Dynamic work environment with high earning potential through bonuses.
- Why this job: Make a real impact in digital marketing while working with a passionate team.
- Qualifications: Degree in marketing preferred; previous PPC experience is a plus.
The predicted salary is between 29000 - 29000 £ per year.
Are you looking to make your next move within your PPC career? We have an exciting opportunity for a PPC Executive to join one of Scotland’s largest Motor retailing groups. John Clark Motor Group is searching for a PPC Executive to join our team. Reporting directly to the Digital Marketing Manager, the PPC Executive will be responsible for efficient paid search campaign management across multiple channels such as Google, Microsoft, YouTube and Yahoo. The successful candidate will focus on campaign optimisation to improve performance and guarantee an excellent ROI against business objectives. The role also involves managing supplier relationships on behalf of the company and the Marketing team.
The PPC Executive role:
- Directly support Digital Marketing Manager and the Mainstream Marketing Team on a regular basis to keep them up-to-date of all PPC and Display activity.
- Optimise accounts, campaign execution, keyword research, ad copy creation, and bid management.
- Adhere to deadlines set by Businesses and Dealer Marketing Teams.
- Use reporting, analysis and insight to develop and optimise campaigns.
- Manage campaign creation, ad copy and creative strategy & optimisation.
- Manage keyword and placement selection, implementation and optimisation strategy.
- Manage PPC audience and remarketing lists.
- Ensure company financial processes and deadlines are adhered to.
The PPC Executive will have:
- Degree in marketing or related field preferred.
- Previous PPC or SEM experience.
- Strong analytical, reporting and Excel skills.
- Understanding of website tagging and tracking.
- Good verbal and written communication skills.
- A passion for digital marketing and an up-to-date understanding of latest trends.
Benefits:
- Preferential rates on vehicle parts purchases and servicing.
- Industry leading discounted Employee Car Scheme.
- 30 Day Holiday.
- Award-winning in‑house and manufacturer training.
- Cycle to work scheme.
- State‑of‑the‑arts dealership standards.
- High earning potential through commission or bonus.
- Some roles offer company car.
- Life assurance.
- Group contributory pension scheme.
- Career development opportunities.
Location: Aberdeen
Working Hours: 9am – 5pm (Full Time)
Salary: £29k plus bonus and other benefits.
PPC Executive in Aberdeen employer: The John Clark Motor Group
Contact Detail:
The John Clark Motor Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive in Aberdeen
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, results, and any cool projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common PPC questions and scenarios. Be ready to discuss your experience with campaign optimisation and how you’ve achieved great ROI in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace PPC Executive in Aberdeen
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Executive role. Highlight your previous PPC or SEM experience and any relevant skills, like analytical abilities and campaign optimisation. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for digital marketing and explain why you're the perfect fit for this role. Don’t forget to mention your understanding of the latest trends in PPC!
Showcase Your Analytical Skills: Since the role involves a lot of reporting and analysis, make sure to showcase your strong analytical skills in your application. Share examples of how you've used data to optimise campaigns in the past – we love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The John Clark Motor Group
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Understand the key platforms like Google Ads and Microsoft Advertising, and be ready to discuss your previous experiences with campaign optimisation and keyword research.
✨Show Off Your Analytical Skills
Since the role requires strong analytical skills, prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of reports you've created or insights you've derived that led to improved performance.
✨Communicate Clearly
Good verbal and written communication is crucial for this role. Practice explaining complex PPC concepts in simple terms, as you may need to communicate strategies to team members who aren't PPC experts.
✨Stay Updated on Trends
The digital marketing landscape is always changing, so show your passion by discussing the latest trends in PPC. Mention any recent updates from Google Ads or new tools you've explored that could benefit the company.