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- Tasks: Drive marketing strategies and enhance customer experiences at exciting race events.
- Company: Join The Jockey Club, the largest commercial group in British racing, hosting thrilling events nationwide.
- Benefits: Enjoy free race day tickets for you and friends, generous leave, and a fantastic pension scheme.
- Why this job: Be part of a vibrant team that values diversity and creativity while promoting a beloved sport.
- Qualifications: Previous marketing experience and strong communication skills are essential; passion for social media is a plus.
- Other info: Work full-time and engage with exciting events throughout the year!
The predicted salary is between 24000 - 42000 £ per year.
We have a fantastic opportunity for a Marketing & Racing Executive to join our team at Huntingdon Racecourse to achieve budgeted volume and revenue through the development and execution of local racecourse and fixture marketing plans, the ownership of the ticketing platform and the customer experience for racegoers and industry stakeholders.
About The Jockey Club
The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival and The Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond. As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport.
Our people are what makes this possible. At The Jockey Club, people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.
The Marketing & Racing Executive will:
- Work with the Racecourse General Manager and Senior Marketing Executive – Small Courses to drive volume and revenue and own the development of local racecourse and fixture specific marketing strategies and plans covering all commercial lines, admissions, and Conference & Events.
- Own the development of fixture specific marketing spend plans, adopting small course themes and innovation to optimise ROI.
- Ensure that the local website and app platforms stay fresh by updating content and customer journeys.
- Drive and develop local E Comms in partnership with the small course and national CRM.
- Produce and post multi-platform social media content for use on local channels.
- Execute local communications in line with the wider small course teams.
- Manage customer enquiries and oversee the annual badge holder, owners and trainers experience including packages and collateral.
- Partner with the Groups Sales Manager to proactively source new groups locally.
- Partner with the Operations Manager to book and coordinate entertainment/theming with suppliers from set up to breakdown.
- Manage the online ticketing system in partnership with the national contact centre to ensure all experiences are live and updated.
- Assist with the preparation and delivery of both racing and non-racing events.
- Work all racedays throughout the year with responsibilities including customer liaison, marketing initiatives and social media content.
About you:
- Understand all key areas of the marketing mix including proposition, development, media planning and digital marketing execution.
- Previous experience in a marketing or customer facing role.
- Effective communicator capable of building relationships and influencing a wide range of stakeholders.
- Up to date with current marketing techniques and industry news and an interest in Social Media content.
What we offer in return:
- All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
- An award-winning pension scheme provider with a generous employer contribution.
- A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
- 25 days annual leave.
- Access to a suite of Learning & Development training resources from renowned providers.
- A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.
If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 27th June but we reserve the right to bring this forward if we have a high volume of applications.
Marketing & Racing Executive employer: The Jockey Club
Contact Detail:
The Jockey Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Racing Executive
✨Tip Number 1
Familiarise yourself with The Jockey Club's recent marketing campaigns and initiatives. Understanding their approach will help you tailor your conversations during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of The Jockey Club on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and social media, as these are crucial for the Marketing & Racing Executive role. Being able to discuss current strategies and tools will set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your experience in customer-facing roles by thinking of specific examples where you've successfully built relationships or influenced stakeholders. This will highlight your communication skills, which are essential for this position.
We think you need these skills to ace Marketing & Racing Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing & Racing Executive position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, particularly in customer-facing roles. Include specific examples of past achievements, especially those related to marketing strategies and digital execution.
Write a Tailored Cover Letter: In your cover letter, express your passion for the racing industry and how your skills can contribute to The Jockey Club's mission. Mention any relevant marketing techniques or social media strategies you've successfully implemented in the past.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at The Jockey Club
✨Know Your Marketing Mix
Make sure you understand all key areas of the marketing mix, including proposition, development, media planning, and digital marketing execution. Be ready to discuss how you've applied these concepts in previous roles.
✨Showcase Your Communication Skills
As an effective communicator, you’ll need to build relationships with various stakeholders. Prepare examples of how you've influenced others or resolved conflicts in past positions to demonstrate your capabilities.
✨Stay Updated on Industry Trends
Familiarise yourself with current marketing techniques and industry news, especially in the realm of social media content. Being able to discuss recent trends will show your passion and commitment to the field.
✨Prepare for Customer Engagement Scenarios
Since the role involves managing customer enquiries and enhancing the racegoer experience, think of scenarios where you've successfully engaged with customers. Highlight your problem-solving skills and ability to create positive experiences.
