At a Glance
- Tasks: Drive attendance and engagement through creative marketing campaigns and memorable customer experiences.
- Company: Join The Jockey Club, the largest commercial group in British racing.
- Benefits: Enjoy free race day tickets, a generous pension scheme, and 25 days annual leave.
- Other info: Collaborative culture that values diverse perspectives and offers excellent career growth.
- Why this job: Make a real impact in a dynamic environment while promoting thrilling events.
- Qualifications: Experience in marketing or customer-facing roles with strong communication skills.
Based at: Market Rasen Racecourse
Contract type: Permanent
Hours: 22.5 hours per week (Min of 4 office days)
As Marketing Executive at Market Rasen Racecourse you'll play a key role in driving attendance, revenue and customer engagement across our racedays and events programme. Working closely with the Racecourse General Manager and wider marketing team, you'll deliver creative campaigns, engaging content and memorable customer experiences that contribute to the success of the racecourse.
The Marketing Executive will:
- Develop and deliver racecourse and fixture-specific marketing plans that drive attendance, revenue and customer engagement.
- Manage local marketing budgets, identifying opportunities to maximise ROI through innovative campaigns and themed events.
- Support the promotion of hospitality, conferences and events in partnership with the Small Courses marketing team.
- Keep racecourse website and app content fresh, relevant and optimised to enhance the customer journey.
- Build and grow local CRM activity, working with specialist teams to deliver targeted email campaigns and audience segmentation.
- Create and publish engaging content across social media channels to achieve local and business-wide marketing objectives.
- Deliver local PR and communications activity, collaborating with internal stakeholders to raise awareness and promote key events.
- Work all racedays and major events, supporting on-course marketing activity, content capture, entertainment delivery and the overall customer experience.
About you:
- Experience in marketing or a customer-facing role, with a passion for creating exceptional customer experiences.
- A strong understanding of the marketing mix, including campaign planning, proposition development, and digital and traditional marketing channels.
- Excellent communication and interpersonal skills, with the confidence to build relationships across a variety of stakeholders.
- Strong influencing and collaboration skills, with the ability to work effectively across teams and departments.
- A keen interest in digital marketing, social media and creating engaging content.
- A proactive approach to learning, keeping up to date with marketing trends, tools and industry best practice.
- Strong organisational skills, attention to detail and the ability to manage multiple projects and deadlines.
- High levels of self-motivation, energy and drive, with a desire to make a real impact and continuously improve results.
What we offer in return:
- All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
- An award-winning pension scheme provider with a generous employer contribution.
- A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
- 25 days annual leave.
- A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.
If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 8th September but we reserve the right to bring this forward if we have many applications. This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be carried out.
Marketing Executive in Market Rasen employer: The Jockey Club
The Jockey Club is an exceptional employer, offering a vibrant work culture where employees are at the heart of delivering unforgettable experiences at iconic events like The Grand National and The Derby. With a strong commitment to employee growth, we provide extensive training resources, generous benefits including a healthcare cash back plan and 25 days annual leave, and the unique opportunity to enjoy our events with friends and family through our TeamPass Ticket scheme. Join us in a collaborative environment that values diversity and fosters personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Market Rasen
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Jockey Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Jockey Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Jockey Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Jockey Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Market Rasen
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Jockey Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Jockey Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Jockey Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Jockey Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Jockey Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Jockey Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
