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For Companies At a Glance
- Tasks: Lead exciting CRM campaigns for partners and sponsors, from planning to reporting.
- Company: Join a vibrant team at Sandown Park Racecourse, where innovation meets collaboration.
- Benefits: Enjoy free race day tickets, generous leave, and a fantastic pension scheme.
- Why this job: Make a real impact in a dynamic environment while enhancing your CRM skills.
- Qualifications: Experience in CRM campaigns and strong communication skills are essential.
- Other info: Great opportunities for personal growth and development await you!
The predicted salary is between 36000 - 60000 £ per year.
Based at: Sandown Park Racecourse, Esher
Contract type: Permanent
Hours: 37.5 hours per week
About the role
We have a fantastic opportunity for a senior CRM expert to join our Digital Team. This role is responsible for planning and delivering end-to-end CRM and digital activations for partners and sponsors, from brief through build and deployment to post-campaign reporting. The Senior CRM Executive will use customer insight and segmentation to create highly targeted, customer-centric campaigns across email, web, in-app, on-course beacons and external media channels, ensuring activity meets commercial objectives while protecting the customer experience.
Working closely with Partnerships, Digital and Insights teams, they will own partner campaign execution, data capture and enrichment opportunities whilst championing CRM best practice and compliance across all activations.
The Senior CRM Executive will:
- Take proactive ownership of the planning and coordination of partner and sponsor CRM and digital inventory and activations.
- Utilise insight and segmentations to define, build and activate against targeting groups comprising demographic, purchase, consumer classification, preference and interest data.
- Write email/web/app copy, choose imagery/artwork, coordinate partner creative/promotional assets, and brief internal design teams to create compelling and impactful campaigns.
- Build and deploy dedicated solus emails and email banners/inclusions, working closely with the Group CRM manager to integrate partner activations into the wider CRM portfolio.
- Take full ownership of the Partner Offers Hub and digital activations, taking responsibility for building, updating, and strategically positioning partner content within user journeys to maximise visibility, engagement and performance.
- Design and deliver online and on-course partner data capture opportunities and data enrichment tactics that help extend activation reach and profile customer interests in alignment with partner services, propositions and target markets.
- Work closely with the Partnerbrite platform to maximise first party data engagement in owned, external and operated channels.
- Prepare, distribute and present partner-facing post-campaign performance reporting, case studies and presentation materials to aid Partnership Team pitches and reviews.
About you
A highly organised self-starter with the ability to manage multiple campaigns and stakeholders in a high-pressure working environment. Ability to balance customer centricity with commercial objectives. Proficiency in building, deploying and testing CRM campaigns using customer engagement platforms (Dotdigital or a similar ESP). Experience using data, insight and segmentation tools to define targeted audiences (Faststats or a similar targeting platform). Strong knowledge and experience of content management systems (Optimizely or a similar CMS). Strong understanding of campaign reporting, metrics, KPIs and test-and-learn approaches. Strong copywriting, communication (both verbal and written) and presentation skills.
What we offer in return
- All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
- An award-winning pension scheme provider with a generous employer contribution.
- A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
- 25 days annual leave.
- Access to a suite of Learning & Development training resources from renowned providers.
- A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.
If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 17th March but we reserve the right to bring this forward if we have many applications. This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be carried out.
Senior CRM Executive in Esher employer: The Jockey Club
Contact Detail:
The Jockey Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive in Esher
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns and successes. This gives potential employers a taste of what you can bring to the table and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRM Executive in Esher
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRM and digital activations. We want to see how your skills align with the role, so don’t be shy about showcasing your relevant achievements!
Show Off Your Copywriting Skills: Since strong copywriting is key for this role, include examples of your best work in your application. Whether it’s email campaigns or web content, let us see how you can create compelling messages that engage customers.
Highlight Your Data Savvy: We’re looking for someone who can use data to drive decisions. Be sure to mention any experience you have with segmentation tools or customer engagement platforms. Show us how you’ve used insights to create targeted campaigns!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at The Jockey Club
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially the tools mentioned in the job description like Dotdigital and Faststats. Be ready to discuss how you've used these platforms in past roles to create targeted campaigns.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've managed. Highlight your role in planning, execution, and the results achieved. Use metrics and KPIs to back up your claims, as this will demonstrate your understanding of campaign performance.
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping and how it relates to CRM. Be prepared to discuss how you would enhance user experiences through targeted communications and data capture strategies, aligning with the company's commercial objectives.
✨Practice Your Presentation Skills
Since you'll be presenting post-campaign reports, practice delivering your findings clearly and confidently. Use visuals if possible, and think about how you can make your presentations engaging for stakeholders.