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- Tasks: Lead marketing and events to elevate the voice of promotional marketing.
- Company: Join the Institute of Promotional Marketing, a key player in the industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape industry insights and engage with top professionals while making an impact.
- Qualifications: Experience in marketing/events, strong communication skills, and a passion for promotional marketing.
- Other info: Exciting role with a focus on creativity and collaboration.
The predicted salary is between 38000 - 42000 £ per year.
The Institute of Promotional Marketing is the trade body for the UK promotional marketing industry. We champion best practice, provide insight, set standards, and bring the industry together through events, content and awards.
The Marketing & Events Manager is a pivotal role within IPM, responsible for shaping how the organisation communicates with members and the wider industry, delivering high-quality content and events, positioning IPM as the authoritative voice of promotional marketing. This role combines content leadership, membership marketing, event delivery and stakeholder engagement, working closely with the General Manager and key industry partners.
Key Responsibilities- Content, Insight & Thought Leadership
- Produce and curate industry insight content, covering the latest promotional marketing news, trends, regulation updates and best practice.
- Lead the planning, promotion and hosting of webinars, roundtables and online events.
- Work with industry experts, members and partners to develop compelling thought leadership content.
- Act as a visible and credible spokesperson for IPM across content, events and external communications.
- Marketing Channels & Communications
- Produce regular, high-quality content for broadcast across the IPM website, email marketing and social media channels.
- Maintain and evolve IPM's content calendar to ensure consistent, relevant and timely communications.
- Ensure messaging is clear, professional and aligned with IPM's tone of voice and brand guidelines.
- Membership Marketing
- Be the go-to contact for membership marketing, supporting recruitment, retention and engagement strategies.
- Develop and execute campaigns to communicate member benefits, services and initiatives.
- Work closely with internal stakeholders to ensure members are informed, engaged and represented.
- Events Strategy & Delivery
- Work directly with the IPM General Manager to devise and manage the annual calendar of IPM events both in-person and virtual.
- Lead the end-to-end planning, promotion, organisation and execution of events, including in-person, hybrid and virtual formats.
- Manage supplier relationships, venues, speakers and event partners.
- Ensure all events align with IPM's brand, values and strategic objectives.
- IPM Awards
- Provide key support in the marketing, organisation and delivery of the annual IPM Awards.
- Manage awards timelines, entry promotion, judging communications and event delivery.
- Work with sponsors, judges and agencies to ensure a high-quality awards programme that celebrates industry excellence.
- Reporting, Budgets & Performance
- Provide insightful reporting on marketing and event performance, using data to inform future activity.
- Own and manage marketing and event budgets, ensuring strong ROI and financial accountability.
- Track engagement, attendance, membership metrics and campaign effectiveness.
- Essential
- Proven experience in a marketing and/or events management role, ideally within a membership organisation, trade body or professional services environment.
- Experienced in producing content in multiple formats for varying channels.
- Experience working with website CMS and CRM systems.
- Strong working knowledge of design tools ie Canva and other content creation tools.
- Highly organised, with the ability to manage multiple projects, deadlines and stakeholders.
- Excellent written and verbal communication skills.
- Confident communicator able to act as a spokesperson and represent IPM professionally.
- Strong analytical skills, with the ability to produce clear, insightful reports.
- Experience managing marketing and event budgets.
- Desirable
- Experience delivering industry events, awards programmes or conferences.
- Familiarity with email marketing platforms (Hubspot) and social media management tools.
- Experience working with sponsors, partners or external agencies.
- Interest or background in promotional marketing, experiential marketing or adjacent industries.
Salary - £38,000 - £42,000 dependent on experience
Closing date for applications is 5pm Friday 30th January 2026
Marketing and Events Manager in Hull employer: The Institute of Promotional Marketing (IPM)
Contact Detail:
The Institute of Promotional Marketing (IPM) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Events Manager in Hull
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, webinars, or even on LinkedIn. The more people you know, the better your chances of landing that Marketing and Events Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content and event management work. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like IPM, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Marketing and Events Manager in Hull
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing and Events Manager role. Highlight your relevant experience in marketing, events management, and content creation to show us you’re the perfect fit!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles that showcase your ability to manage events, produce engaging content, and communicate effectively with stakeholders.
Be Professional Yet Authentic: While we want you to be professional, don’t forget to let your personality shine through! We’re looking for someone who can represent IPM confidently, so feel free to express your passion for promotional marketing in your application.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re keen on joining our team!
How to prepare for a job interview at The Institute of Promotional Marketing (IPM)
✨Know Your Stuff
Before the interview, dive deep into the promotional marketing industry. Familiarise yourself with current trends, regulations, and best practices. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Content Skills
Prepare examples of content you've created in various formats. Whether it's social media posts, articles, or event promotions, be ready to discuss how you tailored your messaging for different channels and audiences.
✨Event Planning Experience is Key
Be ready to talk about your experience in planning and executing events. Highlight specific events you've managed, the challenges you faced, and how you overcame them. This will demonstrate your organisational skills and ability to manage multiple stakeholders.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. Inquire about IPM's upcoming events, their content strategy, or how they measure success. This shows that you're proactive and genuinely interested in contributing to their mission.