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For Companies At a Glance
- Tasks: Create engaging digital content to support fundraising efforts.
- Company: Join the ICR, a leader in cancer research with a mission to make a difference.
- Benefits: Enjoy a collaborative environment, professional growth opportunities, and a competitive salary.
- Why this job: Be part of a team that tells impactful stories and drives meaningful change.
- Qualifications: Experience in copywriting for digital platforms and knowledge of email marketing tools required.
- Other info: Work with a passionate team dedicated to advancing cancer research.
The predicted salary is between 30000 - 42000 £ per year.
We are seeking a Digital Marketing Officer to join our Development and Communications directorate and contribute to the ICR’s digital marketing needs – in particular, to support fundraising across all digital touchpoints. The successful candidate will play a key role in producing and editing digital fundraising content for the ICR’s website and donation platform; creating content for digital ads, including writing copy, working on video briefs, and collating appropriate imagery; and managing our email marketing by writing compelling copy, building templates, and working with data.
Key Responsibilities
- Creating fundraising content for the ICR's website
- Writing copy for email marketing campaigns
- Creating and optimizing content for digital advertising
About You
We are looking for someone with experience in writing engaging copy for email marketing, social media, and paid advertising, and who has good knowledge of email marketing and digital platforms including Mailchimp, Google Search Ads, Ad Grants, and Meta.
What We Offer
- A supportive and collaborative working environment
- Opportunities for professional development and career progression
- Competitive salary and pension
Directorate Information
The role of the Development and Communications directorate is to tell the ICR’s story and focus on income generation. The ICR is world-renowned for its outstanding cancer research – and it deserves communication to match. We believe that communicating effectively about the ICR's work can help us build on our successes – attracting donors and supporters, the best staff and students, commercial partners, and collaborators.
Digital Marketing Officer employer: The Institute Of Cancer Research
Contact Detail:
The Institute Of Cancer Research Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer
✨Tip Number 1
Familiarise yourself with the ICR's mission and recent fundraising campaigns. Understanding their goals and how they communicate can help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience with digital marketing tools like Mailchimp and Google Ads. Be prepared to discuss specific campaigns you've worked on and the results achieved, as this will demonstrate your hands-on expertise.
✨Tip Number 3
Prepare examples of engaging copy you've written for email marketing and social media. Highlight how your content has driven engagement or conversions, as this will illustrate your ability to create compelling messaging.
✨Tip Number 4
Network with professionals in the digital marketing field, especially those who have experience in fundraising. They can provide insights into industry trends and may even refer you to opportunities within organisations like the ICR.
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in writing engaging copy for email campaigns and social media. Use specific examples that demonstrate your skills in fundraising content creation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and fundraising. Mention your familiarity with tools like Mailchimp and Google Ads, and explain how your skills align with the ICR's mission and goals.
Showcase Your Writing Skills: Include samples of your writing, such as email marketing campaigns or digital ads you've created. This will give the hiring team a clear idea of your ability to produce engaging content that drives results.
Highlight Relevant Experience: If you have experience managing email marketing or creating digital advertising content, be sure to detail this in your application. Discuss any metrics or successes you've achieved to demonstrate your impact in previous roles.
How to prepare for a job interview at The Institute Of Cancer Research
✨Showcase Your Copywriting Skills
Since the role heavily involves writing engaging copy, be prepared to discuss your previous work. Bring examples of email campaigns or digital ads you've created, and highlight how your writing has driven engagement or fundraising success.
✨Familiarise Yourself with Digital Tools
Make sure you know your way around tools like Mailchimp, Google Search Ads, and Meta. Be ready to talk about how you've used these platforms in past roles, and consider discussing any specific campaigns where you achieved notable results.
✨Understand the ICR's Mission
Research the ICR and its fundraising goals. Understanding their mission will help you tailor your responses and show genuine interest in contributing to their cause. Think about how your skills can directly support their objectives.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as creating a campaign for a new fundraising initiative. Practice articulating your thought process and decision-making to demonstrate your strategic thinking and creativity.
