Performance Marketing Executive

This is a remarkable opportunity to play a key role in the commercial growth of the Institute of Art and Ideas (IAI). The successful candidate will work across paid marketing campaigns for both iai.tv, the home of ground-breaking ideas in philosophy, science, politics and the arts, and HowTheLightGetsIn, the world’s largest festival of philosophy and music. Together, these initiatives challenge conventional thinking, inspire curiosity, and foster a community of intellectual engagement that stretches around the world. We are hiring for a Performance Marketing Executive with a passion for digital marketing, an eye for crafting snappy creatives, and a knack of data-driven decision making. In this role, you will create, execute, and optimise performance marketing campaigns designed to boost ticket and subscriptions sales and expand our audience. Responsibilities: Campaign Management: Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other social media channels to meet specific KPIs. Analytics & Optimization: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and similar platforms; analyze data to provide actionable insights and ensure ROI. Creative Collaboration: Develop snappy and engaging ad creatives, as well as working with designers and video editors to develop flagship campaign assets. A/B Testing: Conduct experiments on ad copy, landing pages, and creatives to identify the most effective strategies. Market Research: Stay updated on industry trends, competitor strategies, and digital marketing innovations to keep campaigns fresh and effective. Event Marketing: Develop targeted campaigns to promote HowTheLightGetsIn events, drive ticket sales, and enhance brand awareness. Requirements: Experience: Ideally 2-4 years of hands-on experience in digital marketing or performance marketing roles, though less experienced candidates with the right skills and interests will be considered. Technical Skills: Familiarity with Google Ads, Facebook Ads Manager, Google Analytics. Analytical Thinking: Strong ability to analyse data and derive insights to optimise campaign performance. Creative Skills: Comfortable crafting ad copy, mocking up a v1 design, and working with design teams to develop compelling visuals. Communication: Excellent written and verbal communication skills. We are looking for someone who is immediately available to start working full-time. #J-18808-Ljbffr