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- Tasks: Manage and optimise paid marketing campaigns across various platforms to boost sales.
- Company: Join the Institute of Art and Ideas, a hub for innovative thinking in arts and philosophy.
- Benefits: Enjoy a creative work environment with opportunities for professional growth and collaboration.
- Why this job: Be part of a dynamic team that inspires curiosity and engages a global community.
- Qualifications: A 2:1 degree or higher; some digital marketing experience preferred but not essential.
- Other info: Immediate start available for passionate candidates ready to make an impact.
The predicted salary is between 28800 - 43200 £ per year.
This is a remarkable opportunity to play a key role in the commercial growth of the Institute of Art and Ideas (IAI). The successful candidate will work across paid marketing campaigns for both iai.tv, the home of ground-breaking ideas in philosophy, science, politics and the arts, and HowTheLightGetsIn, the world’s largest festival of philosophy and music. Together, these initiatives challenge conventional thinking, inspire curiosity, and foster a community of intellectual engagement that stretches around the world.
We are hiring for a Performance Marketing Executive with a passion for digital marketing, an eye for crafting snappy creatives, and a knack for data-driven decision making. In this role, you will create, execute, and optimise performance marketing campaigns designed to boost ticket and subscriptions sales and expand our audience.
Responsibilities:- Campaign Management: Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other social media channels to meet specific KPIs.
- Analytics & Optimization: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and similar platforms; analyze data to provide actionable insights and ensure ROI.
- Creative Collaboration: Develop snappy and engaging ad creatives, as well as working with designers and video editors to develop flagship campaign assets.
- A/B Testing: Conduct experiments on ad copy, landing pages, and creatives to identify the most effective strategies.
- Market Research: Stay updated on industry trends, competitor strategies, and digital marketing innovations to keep campaigns fresh and effective.
- Event Marketing: Develop targeted campaigns to promote HowTheLightGetsIn events, drive ticket sales, and enhance brand awareness.
- Education: A 2:1 degree or higher in any relevant subject from a top university.
- Experience: Ideally some hands-on experience in digital marketing or performance marketing roles, though less experienced candidates with the right skills and interests will be considered.
- Technical Skills: Familiarity with Google Ads, Facebook Ads Manager, Google Analytics.
- Analytical Thinking: Strong ability to analyse data and derive insights to optimise campaign performance.
- Creative Skills: Comfortable crafting ad copy, mocking up a v1 design, and working with design teams to develop compelling visuals.
- Communication: Excellent written and verbal communication skills.
We are looking for someone who is immediately available to start working full-time. Interested? Apply now!
Marketing Executive employer: The Institute of Art and Ideas
Contact Detail:
The Institute of Art and Ideas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in performance marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Be ready to discuss specific metrics and outcomes that demonstrate your ability to drive results.
✨Tip Number 3
Engage with the Institute of Art and Ideas' content on social media and other platforms. This will give you insights into their brand voice and audience, which you can leverage to tailor your approach and show genuine interest in their mission.
✨Tip Number 4
Prepare a portfolio of your creative work, including ad copy and visuals you've developed. Being able to present tangible examples of your creativity will set you apart and demonstrate your fit for the role.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and performance marketing. Emphasise any specific campaigns you've managed or contributed to, especially those involving Google Ads or social media platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how it aligns with the mission of the Institute of Art and Ideas. Mention specific skills that match the job description, such as your experience with analytics tools and creative collaboration.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive marketing decisions in previous roles. Highlight any experience with A/B testing and how it has improved campaign performance.
Research the Organisation: Familiarise yourself with the Institute of Art and Ideas and their initiatives like HowTheLightGetsIn. Understanding their audience and mission will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at The Institute of Art and Ideas
✨Showcase Your Digital Marketing Passion
Make sure to express your enthusiasm for digital marketing during the interview. Share specific examples of campaigns you've worked on or followed closely, and discuss what excites you about the industry.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to explain your experience with tools like Google Analytics and Facebook Ads Manager, and how you've optimised campaigns based on data insights.
✨Bring Creative Ideas to the Table
Think of a few creative campaign ideas that could work for the Institute of Art and Ideas. Present these during your interview to show your ability to think outside the box and contribute to their mission of fostering intellectual engagement.
✨Research the Organisation
Familiarise yourself with the Institute of Art and Ideas and HowTheLightGetsIn. Understand their values, recent campaigns, and audience. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
