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- Tasks: Manage and optimise paid marketing campaigns across various platforms.
- Company: Join the Institute of Art and Ideas, a hub for innovative thinking in arts and philosophy.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a community that inspires curiosity and challenges conventional thinking.
- Qualifications: A 2:1 degree or higher; experience in digital marketing is a plus but not essential.
- Other info: Immediate start available for passionate candidates ready to make an impact.
The predicted salary is between 28800 - 43200 £ per year.
This is a remarkable opportunity to play a key role in the commercial growth of the Institute of Art and Ideas (IAI). The successful candidate will work across paid marketing campaigns for both iai.tv, the home of ground-breaking ideas in philosophy, science, politics and the arts, and HowTheLightGetsIn, the world’s largest festival of philosophy and music. Together, these initiatives challenge conventional thinking, inspire curiosity, and foster a community of intellectual engagement that stretches around the world.
We are hiring for a Performance Marketing Executive with a passion for digital marketing, an eye for crafting snappy creatives, and a knack for data-driven decision making. In this role, you will create, execute, and optimise performance marketing campaigns designed to boost ticket and subscriptions sales and expand our audience.
Responsibilities:- Campaign Management: Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other social media channels to meet specific KPIs.
- Analytics & Optimization: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and similar platforms; analyze data to provide actionable insights and ensure ROI.
- Creative Collaboration: Develop snappy and engaging ad creatives, as well as working with designers and video editors to develop flagship campaign assets.
- A/B Testing: Conduct experiments on ad copy, landing pages, and creatives to identify the most effective strategies.
- Market Research: Stay updated on industry trends, competitor strategies, and digital marketing innovations to keep campaigns fresh and effective.
- Event Marketing: Develop targeted campaigns to promote HowTheLightGetsIn events, drive ticket sales, and enhance brand awareness.
- Education: A 2:1 degree or higher in any relevant subject from a top university.
- Experience: Ideally some hands-on experience in digital marketing or performance marketing roles, though less experienced candidates with the right skills and interests will be considered.
- Technical Skills: Familiarity with Google Ads, Facebook Ads Manager, Google Analytics.
- Analytical Thinking: Strong ability to analyse data and derive insights to optimise campaign performance.
- Creative Skills: Comfortable crafting ad copy, mocking up a v1 design, and working with design teams to develop compelling visuals.
- Communication: Excellent written and verbal communication skills.
We are looking for someone who is immediately available to start working full-time. Interested? Apply now!
Marketing Executive employer: The Institute of Art and Ideas
Contact Detail:
The Institute of Art and Ideas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around performance marketing. This will not only help you understand the role better but also give you talking points during interviews.
✨Tip Number 2
Engage with the Institute of Art and Ideas on social media. Comment on their posts or share your thoughts on their content to show your genuine interest in their mission and initiatives.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to explain your role, the tools you used, and how you measured success, as this will demonstrate your hands-on experience.
✨Tip Number 4
Network with professionals in the digital marketing field, particularly those who have experience in performance marketing. They can provide insights and potentially refer you to opportunities at IAI.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and performance marketing. Emphasise any specific campaigns you've managed or contributed to, especially those that demonstrate your analytical and creative skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the Institute of Art and Ideas' mission. Mention specific campaigns or projects that excite you and how your skills align with their needs.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Discuss any tools you're familiar with, like Google Analytics or Facebook Ads Manager, and how you've leveraged them to optimise campaign performance.
Highlight Creative Contributions: Include examples of ad copy or creatives you've developed in previous roles. If possible, link to any online portfolios or samples that demonstrate your ability to create engaging content that resonates with audiences.
How to prepare for a job interview at The Institute of Art and Ideas
✨Showcase Your Digital Marketing Passion
Make sure to express your enthusiasm for digital marketing during the interview. Share specific examples of campaigns you've worked on or followed closely, and explain what excites you about the industry.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to explain your experience with tools like Google Analytics and Facebook Ads Manager, and how you've optimised campaigns based on data insights.
✨Bring Creative Ideas to the Table
Think of a few creative campaign ideas that could work for the Institute of Art and Ideas. Present these during your interview to show your ability to think outside the box and contribute to their marketing efforts.
✨Research the Organisation
Familiarise yourself with the Institute of Art and Ideas and HowTheLightGetsIn. Understand their mission, audience, and recent campaigns. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
