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- Tasks: Manage and optimise paid marketing campaigns across various platforms.
- Company: Join the Institute of Art and Ideas, a hub for innovative thinking in arts and philosophy.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a community that inspires curiosity and challenges conventional thinking.
- Qualifications: A 2:1 degree or higher; experience in digital marketing is a plus but not essential.
- Other info: Immediate start available for passionate candidates ready to make an impact.
The predicted salary is between 28800 - 43200 £ per year.
This is a remarkable opportunity to play a key role in the commercial growth of the Institute of Art and Ideas (IAI). The successful candidate will work across paid marketing campaigns for both iai.tv, the home of ground-breaking ideas in philosophy, science, politics and the arts, and HowTheLightGetsIn, the world’s largest festival of philosophy and music. Together, these initiatives challenge conventional thinking, inspire curiosity, and foster a community of intellectual engagement that stretches around the world.
We are hiring for a Performance Marketing Executive with a passion for digital marketing, an eye for crafting snappy creatives, and a knack for data-driven decision making. In this role, you will create, execute, and optimise performance marketing campaigns designed to boost ticket and subscriptions sales and expand our audience.
Responsibilities:
- Campaign Management: Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other social media channels to meet specific KPIs.
- Analytics & Optimization: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and similar platforms; analyze data to provide actionable insights and ensure ROI.
- Creative Collaboration: Develop snappy and engaging ad creatives, as well as working with designers and video editors to develop flagship campaign assets.
- A/B Testing: Conduct experiments on ad copy, landing pages, and creatives to identify the most effective strategies.
- Market Research: Stay updated on industry trends, competitor strategies, and digital marketing innovations to keep campaigns fresh and effective.
- Event Marketing: Develop targeted campaigns to promote HowTheLightGetsIn events, drive ticket sales, and enhance brand awareness.
Requirements:
- Education: A 2:1 degree or higher in any relevant subject from a top university.
- Experience: Ideally some hands-on experience in digital marketing or performance marketing roles, though less experienced candidates with the right skills and interests will be considered.
- Technical Skills: Familiarity with Google Ads, Facebook Ads Manager, Google Analytics.
- Analytical Thinking: Strong ability to analyse data and derive insights to optimise campaign performance.
- Creative Skills: Comfortable crafting ad copy, mocking up a v1 design, and working with design teams to develop compelling visuals.
- Communication: Excellent written and verbal communication skills.
We are looking for someone who is immediately available to start working full-time. Interested? Apply now!
Marketing Executive employer: The Institute of Art and Ideas
Contact Detail:
The Institute of Art and Ideas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around performance marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Engage with the IAI's content on social media and their website. By understanding their brand voice and current campaigns, you can tailor your discussions and show genuine interest in their mission during your interview.
✨Tip Number 3
Prepare examples of past campaigns you've worked on, particularly those that involved A/B testing or data analysis. Being able to discuss specific results and what you learned will demonstrate your analytical skills and creativity.
✨Tip Number 4
Network with professionals in the digital marketing field, especially those who have experience in performance marketing. They can provide insights into the role and may even refer you to opportunities within their networks.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and performance marketing. Emphasise any specific campaigns you've managed or contributed to, especially those involving Google Ads or Facebook Ads.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the arts. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with campaign management and analytics.
Showcase Your Creative Skills: Include examples of ad copy or creatives you’ve developed in previous roles. If possible, provide links to campaigns you’ve worked on that demonstrate your ability to create engaging content.
Highlight Analytical Experience: Discuss your familiarity with tools like Google Analytics and Facebook Ads Manager. Provide specific examples of how you've used data to optimise campaigns and improve ROI in past positions.
How to prepare for a job interview at The Institute of Art and Ideas
✨Know Your Campaigns
Familiarise yourself with the types of campaigns the Institute of Art and Ideas runs. Be prepared to discuss how you would approach creating and optimising paid advertising campaigns across platforms like Google Ads and Facebook.
✨Showcase Your Analytical Skills
Be ready to demonstrate your ability to analyse data. Discuss any past experiences where you've used tools like Google Analytics or Facebook Ads Manager to derive insights and improve campaign performance.
✨Bring Creative Ideas
Think of some creative ad copy or visuals you could propose during the interview. This role requires a knack for crafting engaging content, so showcasing your creativity will set you apart.
✨Stay Updated on Trends
Research current trends in digital marketing and be prepared to discuss them. Showing that you are proactive about staying informed will highlight your passion for the industry and your commitment to delivering fresh ideas.
