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- Tasks: Manage and optimise paid marketing campaigns for innovative projects.
- Company: Join the Institute of Art and Ideas, a hub for philosophy, science, and arts.
- Benefits: Enjoy a creative work environment with opportunities for growth and learning.
- Why this job: Be part of a team that inspires curiosity and challenges conventional thinking.
- Qualifications: A 2:1 degree or higher; some digital marketing experience preferred but not essential.
- Other info: Immediate start available for passionate candidates ready to make an impact.
The predicted salary is between 28800 - 43200 £ per year.
This is a remarkable opportunity to play a key role in the commercial growth of the Institute of Art and Ideas (IAI). The successful candidate will work across paid marketing campaigns for both iai.tv, the home of ground-breaking ideas in philosophy, science, politics and the arts, and HowTheLightGetsIn, the world’s largest festival of philosophy and music. Together, these initiatives challenge conventional thinking, inspire curiosity, and foster a community of intellectual engagement that stretches around the world.
We are hiring for a Performance Marketing Executive with a passion for digital marketing, an eye for crafting snappy creatives, and a knack for data-driven decision making. In this role, you will create, execute, and optimise performance marketing campaigns designed to boost ticket and subscriptions sales and expand our audience.
Responsibilities:- Campaign Management: Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other social media channels to meet specific KPIs.
- Analytics & Optimization: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and similar platforms; analyze data to provide actionable insights and ensure ROI.
- Creative Collaboration: Develop snappy and engaging ad creatives, as well as working with designers and video editors to develop flagship campaign assets.
- A/B Testing: Conduct experiments on ad copy, landing pages, and creatives to identify the most effective strategies.
- Market Research: Stay updated on industry trends, competitor strategies, and digital marketing innovations to keep campaigns fresh and effective.
- Event Marketing: Develop targeted campaigns to promote HowTheLightGetsIn events, drive ticket sales, and enhance brand awareness.
- Education: A 2:1 degree or higher in any relevant subject from a top university.
- Experience: Ideally some hands-on experience in digital marketing or performance marketing roles, though less experienced candidates with the right skills and interests will be considered.
- Technical Skills: Familiarity with Google Ads, Facebook Ads Manager, Google Analytics.
- Analytical Thinking: Strong ability to analyse data and derive insights to optimise campaign performance.
- Creative Skills: Comfortable crafting ad copy, mocking up a v1 design, and working with design teams to develop compelling visuals.
- Communication: Excellent written and verbal communication skills.
We are looking for someone who is immediately available to start working full-time. Interested? Apply now!
Marketing Executive employer: The Institute of Art and Ideas
Contact Detail:
The Institute of Art and Ideas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around performance marketing. This will not only help you understand the role better but also give you talking points during interviews that show your passion and knowledge.
✨Tip Number 2
Engage with the Institute of Art and Ideas on social media platforms. Comment on their posts or share relevant content to demonstrate your interest in their initiatives and to get noticed by their team.
✨Tip Number 3
Prepare a portfolio showcasing any previous digital marketing campaigns you've worked on, even if they were part of your studies. Highlight your analytical skills and creative contributions to show how you can add value to their team.
✨Tip Number 4
Network with professionals in the industry, particularly those who have experience in performance marketing. Attend relevant events or webinars to build connections that could provide insights or referrals for the position.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements. Tailor your application to highlight how your skills and experiences align with the role of a Marketing Executive.
Craft a Compelling CV: Ensure your CV is up-to-date and tailored for the marketing position. Highlight relevant experience in digital marketing, campaign management, and any familiarity with tools like Google Ads and Facebook Ads Manager.
Write a Strong Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the IAI's mission. Mention specific examples of past campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Your Creativity: If possible, include a portfolio or examples of ad creatives you’ve developed. This will demonstrate your creative skills and ability to craft engaging content, which is crucial for the role.
How to prepare for a job interview at The Institute of Art and Ideas
✨Showcase Your Digital Marketing Passion
Make sure to express your enthusiasm for digital marketing during the interview. Share specific examples of campaigns you've worked on or followed closely, and discuss what excites you about the industry.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to explain your experience with tools like Google Analytics and Facebook Ads Manager, and how you've optimised campaigns based on data insights.
✨Bring Creative Ideas to the Table
Think of a few creative campaign ideas that could work for the Institute of Art and Ideas. Presenting fresh concepts will show your initiative and understanding of their brand, as well as your ability to think outside the box.
✨Research the Organisation
Familiarise yourself with the Institute of Art and Ideas and HowTheLightGetsIn. Understanding their mission, audience, and recent campaigns will help you tailor your responses and demonstrate your genuine interest in the role.
