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- Tasks: Manage and optimise paid marketing campaigns for innovative projects.
- Company: Join the Institute of Art and Ideas, a hub for philosophy, science, and arts.
- Benefits: Enjoy a creative work environment with opportunities for growth and learning.
- Why this job: Be part of a team that inspires curiosity and challenges conventional thinking.
- Qualifications: A 2:1 degree or higher; some digital marketing experience preferred but not essential.
- Other info: Immediate start available for passionate candidates ready to make an impact.
The predicted salary is between 28800 - 43200 £ per year.
This is a remarkable opportunity to play a key role in the commercial growth of the Institute of Art and Ideas (IAI). The successful candidate will work across paid marketing campaigns for both iai.tv, the home of ground-breaking ideas in philosophy, science, politics and the arts, and HowTheLightGetsIn, the world’s largest festival of philosophy and music. Together, these initiatives challenge conventional thinking, inspire curiosity, and foster a community of intellectual engagement that stretches around the world.
We are hiring for a Performance Marketing Executive with a passion for digital marketing, an eye for crafting snappy creatives, and a knack for data-driven decision making. In this role, you will create, execute, and optimise performance marketing campaigns designed to boost ticket and subscriptions sales and expand our audience.
Responsibilities:- Campaign Management: Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other social media channels to meet specific KPIs.
- Analytics & Optimization: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and similar platforms; analyze data to provide actionable insights and ensure ROI.
- Creative Collaboration: Develop snappy and engaging ad creatives, as well as working with designers and video editors to develop flagship campaign assets.
- A/B Testing: Conduct experiments on ad copy, landing pages, and creatives to identify the most effective strategies.
- Market Research: Stay updated on industry trends, competitor strategies, and digital marketing innovations to keep campaigns fresh and effective.
- Event Marketing: Develop targeted campaigns to promote HowTheLightGetsIn events, drive ticket sales, and enhance brand awareness.
- Education: A 2:1 degree or higher in any relevant subject from a top university.
- Experience: Ideally some hands-on experience in digital marketing or performance marketing roles, though less experienced candidates with the right skills and interests will be considered.
- Technical Skills: Familiarity with Google Ads, Facebook Ads Manager, Google Analytics.
- Analytical Thinking: Strong ability to analyse data and derive insights to optimise campaign performance.
- Creative Skills: Comfortable crafting ad copy, mocking up a v1 design, and working with design teams to develop compelling visuals.
- Communication: Excellent written and verbal communication skills.
We are looking for someone who is immediately available to start working full-time. Interested? Apply now!
Marketing Executive employer: The Institute of Art and Ideas
Contact Detail:
The Institute of Art and Ideas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in performance marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Be ready to discuss specific metrics and outcomes that demonstrate your ability to drive results.
✨Tip Number 3
Engage with the Institute of Art and Ideas on social media platforms. Comment on their posts or share relevant content to show your enthusiasm for their mission and to get noticed by their team.
✨Tip Number 4
Prepare a portfolio of your creative work, including any ad copy or visuals you've developed. This will give you a tangible way to demonstrate your creative skills and your understanding of what makes effective marketing.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and performance marketing. Emphasise any hands-on experience with Google Ads, Facebook Ads Manager, and analytics tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention specific campaigns or projects you've worked on that align with the responsibilities outlined in the job description.
Showcase Your Creative Skills: Include examples of ad copy or creatives you've developed in previous roles. If possible, provide links to campaigns you've managed or contributed to, demonstrating your ability to create engaging content.
Highlight Analytical Abilities: Discuss your experience with data analysis and how you've used insights to optimise campaigns. Mention specific tools you've used, like Google Analytics, and any measurable results you've achieved.
How to prepare for a job interview at The Institute of Art and Ideas
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends in digital marketing, especially around performance marketing. Be prepared to discuss specific campaigns you've worked on and how you used tools like Google Ads and Facebook Ads Manager to achieve your goals.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, be ready to talk about how you've used data to inform your marketing decisions. Bring examples of how you've monitored campaign performance and optimised strategies based on analytics.
✨Highlight Creative Collaboration
This position involves working with designers and video editors, so share experiences where you've collaborated on creative projects. Discuss how you contributed to developing engaging ad creatives and any successful campaigns that resulted from teamwork.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for this role, so come equipped with examples of tests you've conducted. Explain your approach to experimenting with ad copy and landing pages, and how those tests led to improved campaign performance.
