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- Tasks: Manage and optimise paid marketing campaigns across various platforms to boost sales.
- Company: Join the Institute of Art and Ideas, a hub for innovative thinking in philosophy, science, and arts.
- Benefits: Enjoy a creative work environment with opportunities for professional growth and collaboration.
- Why this job: Be part of a dynamic team that inspires curiosity and engages a global community.
- Qualifications: A 2:1 degree or higher; some digital marketing experience preferred but not essential.
- Other info: Immediate start available for passionate candidates ready to make an impact.
The predicted salary is between 28800 - 43200 £ per year.
This is a remarkable opportunity to play a key role in the commercial growth of the Institute of Art and Ideas (IAI). The successful candidate will work across paid marketing campaigns for both iai.tv, the home of ground-breaking ideas in philosophy, science, politics and the arts, and HowTheLightGetsIn, the world’s largest festival of philosophy and music. Together, these initiatives challenge conventional thinking, inspire curiosity, and foster a community of intellectual engagement that stretches around the world.
We are hiring for a Performance Marketing Executive with a passion for digital marketing, an eye for crafting snappy creatives, and a knack for data-driven decision making. In this role, you will create, execute, and optimise performance marketing campaigns designed to boost ticket and subscriptions sales and expand our audience.
Responsibilities:- Campaign Management: Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other social media channels to meet specific KPIs.
- Analytics & Optimization: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and similar platforms; analyze data to provide actionable insights and ensure ROI.
- Creative Collaboration: Develop snappy and engaging ad creatives, as well as working with designers and video editors to develop flagship campaign assets.
- A/B Testing: Conduct experiments on ad copy, landing pages, and creatives to identify the most effective strategies.
- Market Research: Stay updated on industry trends, competitor strategies, and digital marketing innovations to keep campaigns fresh and effective.
- Event Marketing: Develop targeted campaigns to promote HowTheLightGetsIn events, drive ticket sales, and enhance brand awareness.
- Education: A 2:1 degree or higher in any relevant subject from a top university.
- Experience: Ideally some hands-on experience in digital marketing or performance marketing roles, though less experienced candidates with the right skills and interests will be considered.
- Technical Skills: Familiarity with Google Ads, Facebook Ads Manager, Google Analytics.
- Analytical Thinking: Strong ability to analyse data and derive insights to optimise campaign performance.
- Creative Skills: Comfortable crafting ad copy, mocking up a v1 design, and working with design teams to develop compelling visuals.
- Communication: Excellent written and verbal communication skills.
We are looking for someone who is immediately available to start working full-time. Interested? Apply now!
Marketing Executive employer: The Institute of Art and Ideas
Contact Detail:
The Institute of Art and Ideas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in performance marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles or projects. Being able to discuss specific metrics and outcomes will demonstrate your capability to optimise campaigns effectively.
✨Tip Number 3
Engage with the Institute of Art and Ideas' content on social media and other platforms. This will give you insights into their brand voice and audience, which you can leverage to tailor your approach and show genuine interest in their mission.
✨Tip Number 4
Prepare to discuss your creative process for developing ad copy and visuals. Think of examples where your creativity led to successful campaigns, as this role requires a blend of analytical and creative thinking.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements. Tailor your application to highlight how your skills and experiences align with the role of a Marketing Executive at the Institute of Art and Ideas.
Craft a Compelling CV: Ensure your CV is up-to-date and tailored for this position. Highlight relevant experience in digital marketing, campaign management, and any familiarity with tools like Google Ads and Facebook Ads Manager. Use quantifiable achievements to demonstrate your impact.
Write a Strong Cover Letter: Your cover letter should express your passion for digital marketing and your understanding of the IAI's mission. Mention specific campaigns or projects you've worked on that relate to the responsibilities outlined in the job description.
Showcase Your Creativity: Since the role requires creative skills, consider including a portfolio or examples of ad copy and creatives you've developed. This will help demonstrate your ability to craft engaging content and collaborate effectively with design teams.
How to prepare for a job interview at The Institute of Art and Ideas
✨Showcase Your Digital Marketing Passion
Make sure to express your enthusiasm for digital marketing during the interview. Share specific examples of campaigns you've worked on or innovative ideas you have for performance marketing, especially in relation to the arts and philosophy.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've monitored campaign performance and optimised strategies based on analytics tools like Google Analytics or Facebook Ads Manager.
✨Highlight Creative Collaboration
Since the role involves working with designers and video editors, talk about your experience in collaborating with creative teams. Share instances where your input helped shape engaging ad creatives or campaign assets.
✨Stay Updated on Industry Trends
Research current trends in digital marketing and be ready to discuss them. Showing that you're aware of competitor strategies and innovations will demonstrate your commitment to keeping campaigns fresh and effective.
