At a Glance
- Tasks: Lead demand generation strategies and campaigns to drive growth and revenue.
- Company: Join a purpose-driven company focused on self-awareness and inclusivity.
- Benefits: 37 days holiday, private medical insurance, flexible working, and more.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape a global marketing strategy and make a real impact.
- Qualifications: Proven leadership in demand generation and strong analytical skills.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Insights is a Learning and Development company which aims to change the world through the power of self-awareness. Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. We work in a space where everybody belongs, where you can be unapologetically you.
Job Title
Demand Generation Lead – Insights, Greater London, United Kingdom
Job Description
We’ve created an exciting new opportunity in our established Marketing team for a Demand Generation lead where you will be a key driver of growth through strategic, data-driven marketing initiatives. You’ll own the entire demand generation lifecycle—designing and executing campaigns that attract and convert qualified leads, accelerate pipeline, and directly impact revenue. This role is responsible for building a scalable, end-to-end demand generation engine—from strategy and execution to performance analysis and optimization. Your work will not only generate high-quality leads but also enhance our brand presence across global markets. Your success will be measured by campaign impact on lead volume and quality, pipeline contribution, and revenue influence. You’ll play a critical role in aligning efforts across marketing, sales, and product teams to ensure a cohesive, high-converting customer journey.
Key Responsibilities
- Strategy & Planning – Develop and execute a global demand generation strategy focused on acquisition, nurturing, conversion, and retention.
- Campaign Ownership – Design, launch, and optimize multi-channel campaigns across paid search, paid social, retargeting, email, and more to generate quality leads and measurable pipeline.
- Cross-Functional Collaboration – Partner with Brand, Product Marketing, Sales (including Customer Acquisition), and Customer Success to align campaign goals, messaging, and targeting.
- Team Leadership – Manage and grow a team of demand generation specialists. Set clear goals, inspire innovation, and drive team performance.
- Performance Measurement – Define, track, and report on KPIs such as lead volume, conversion rates, pipeline contribution, and ROI. Turn insights into actionable strategies.
- Technology & Processes – Evaluate and optimize marketing tech stack, automation tools, and campaign workflows. Establish scalable best practices for execution.
- Budget Management – Own and allocate the demand generation budget to maximize ROI and business impact.
Day-to-Day
- Build and validate the demand generation strategy; scale initiatives to new regions.
- Oversee campaign planning, execution, and optimization across global markets.
- Monitor performance and iterate quickly based on real-time data.
- Collaborate with Creative and Content teams to brief and align on campaign assets and messaging.
- Provide coaching and conduct regular performance reviews with your team.
- Present updates, insights, and recommendations to senior leadership.
- Coordinate with regional teams to ensure local relevance, compliance, and execution consistency.
Qualifications
- Proven leadership experience building and managing global demand generation teams in B2B and B2B2B environments.
- Track record of designing and scaling multi-channel demand engines across regions and cultures.
- Deep knowledge of marketing automation, CRM systems, analytics tools, paid media, and SEO.
- Strong analytical mindset with the ability to turn data into strategic action.
- Solid expertise across digital marketing channels—email, paid media, SEO, social, and ABM.
- Creative problem-solver with a test-and-learn mentality.
- Excellent communication and stakeholder management skills in matrixed organizations.
- Results-driven, curious, and committed to continuous learning and growth.
What We Offer / Benefits
- A purpose-driven, inclusive workplace where authenticity and growth are encouraged.
- A chance to shape a global demand generation engine and make a measurable business impact.
- Collaborative culture with opportunities to work across product, sales, and regions.
- 37 days holidays
- Discretionary Annual Bonus
- Private Medical Insurance/BUPA Menopause Plan
- Income Protection
- Pension Plan
- Health Cash Plan
- Life Assurance
- Electric Car Scheme
- Gym-flex
- Employee Giving
- My Advantage – Employee Discounts
- Critical Illness cover
- Employee Assistance Program
- Holiday purchase option
- Flexible working
About Insights / Inclusivity
We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become. Our solutions help people see themselves and others in a new light and we foster a diverse global community to build a more inclusive culture. Read more about inclusivity at Insights via the vacancy page on our website.
Equal Opportunity
Insights is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Demand Generation Lead in City of London employer: The Insights Group Limited
At Insights, we pride ourselves on being a purpose-driven employer that champions inclusivity and personal growth. As a Demand Generation Lead in Greater London, you'll have the opportunity to shape impactful marketing strategies while working in a collaborative environment that values authenticity and innovation. With generous benefits like 37 days of holiday, private medical insurance, and a commitment to employee development, Insights is an exceptional place for those looking to make a meaningful difference in their careers.
Contact Details:
The Insights Group Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Lead in City of London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission and values—especially around self-awareness and inclusivity!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Demand Generation Lead in City of London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through! We want to see the real you, so don’t be afraid to show your personality and passion for the role.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation. Use keywords from the job description to show us you’re a perfect fit for the role!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Quantify your achievements with numbers and results to demonstrate how you’ve made an impact in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at The Insights Group Limited
✨Know Your Demand Generation Inside Out
Before the interview, make sure you thoroughly understand the demand generation lifecycle. Be ready to discuss specific strategies you've implemented in the past and how they contributed to lead generation and revenue growth.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of KPIs you've tracked and how you've turned insights into actionable strategies that improved campaign performance.
✨Highlight Cross-Functional Collaboration
Since this role involves working closely with various teams, be prepared to share experiences where you've successfully collaborated with marketing, sales, or product teams. Emphasise your communication skills and how you align goals across departments.
✨Demonstrate Leadership and Team Management
If you've managed a team before, come ready to discuss your leadership style and how you've inspired innovation and driven performance. Share specific examples of how you've set clear goals and coached team members to success.
